I need your online presence to match your reputation in the industry. Today, I'm chatting with Steph Crowder, a business coach who focuses on same day sales & sold out group programs, all about her rebrand process.

While the scrappy business, DIY website approach worked well for her for a while, she knew it was time to rebrand because there were ways in which she was still holding herself back from being discovered. This is a joint conversation with The Courage and Clarity Podcast hosted by Steph. So Steph is also asking me all of her burning questions and I think it's a unique opportunity to really understand the how and why behind the rebrand process.

But we're not just talking about branding today! You'll also get a really interested dose of Steph's expertise in modern selling. I'm asking her questions like "how can we sell without feeling sleezy?" and she's asking me in return "when is the right time to rebrand?" I know you'll get a lot out of this conversation, so get ready to take notes! To dig in further, listen to episode 110 to learn all about My Framework for Marketing with the Personal Brand Pyramid.

In this episode, we're chatting about:

• Why Steph made the decision to rebrand
• The Evolution of Courage and Clarity's identity
• How to stand out with disruptive beliefs
• The power of referrals and showcasing client results
• All about the personal brand pyramid

Connect with Steph:

• Check out her new website
• Instagram
• Tiktok
• Podcast

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

Your brand is NOT a direct extension of your identity. It's a separate entity. So today, I'm walking you through some of the things that make it obvious to me that a business owner is experiencing unhealthy attachment to their brand.

It's a fine line, right? There's so much messaging about making your brand personal, staying consistent, etc. But it's so easy to take that advice too far and become inflexible in your approach. We break down five forms of attachment — to identity, visuals, knowledge, comfort, and audience — and discuss how each can hinder your brand's growth.

You can opne up opportunities for innovation when you see your brand as a product. For example, if Apple refused to innovate past the iphone 4 because they were too attached to the features of the past, they would be no where near as powerful as they are today. Just because something works today, doesn't mean it's going to automaticall work tomorrow.

In this episode, we're chatting about:

• How I can spot a business owner that's too attached to their brand
• Why you can't be too attached to the visuals of your brand
• What I mean when I say that it's possible to be too attached to knowledge
• How stepping out of your comfort zone can increase conversions

Connect with me:

• Website

• Join our email list!

• Instagram

• Pinterest

Learn how to build a strong brand and sign your next 5 highest paying clients using cold leads inside our 12-month program Brand Revenue Lab. Join today: www.highflierpowerhouse.com/revenue

Looking to make an extra $100K with your next rebrand and have your visuals completely overhauled and rebranded for you? Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience

Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way your brand is being presented online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

Chasing the aesthetic of the "It Girl" is nothing but a dead end. Why? It's a cookie cutter path you can take to end up in the same place as everyone else. If you just buy the right products, paint your nails the right shade of "blueberry milk," you can have it all.

When I think of an It Girl, I picture Hailey Bieber and Sofia Richie. And all of the girls that are emulating that style look...cute. And exactly the same. It's also not an inclusive aesthetic at all and frankly, I don't think Women of Color should be expected to set aside their own culture to reach any ideal defined by social media.

I get it, people look to the 'It Girl' aesthetic out of comfort. If someone can hand you a road map and answer every style question you have with a direct link, suddenly self-expression feels a lot easier. But you're not actually expressing yourself! You're expressing the desires of the masses after they've been heavily sanitized over time.

So instead, when you're rebranding yourself in your personal life, I challenge you to see yourself as the main character. If you look at from this lense, you can game-ify every decision you make. Suddenly, you have access to a more playful, free self expression. The rest of the movie is designed around you, not the other way around.

In this episode, we're chatting about:

• What even is an "It Girl"?
• Why I have a problem with this aesthetic
• How to embody main character energy instead of falling into a pre-determined archetype
• Rebranding in your personal life