• Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst

  • Aug 21 2024
  • Duración: 56 m
  • Podcast

Brand of the year CMO on Innovation, TED talks and what B2B can learn from B2C - Rebecca Hirst

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  • Resumen

  • Rebecca Hirst is the Chief Marketing Officer of EY UK, a TEDx Speaker and a winner of Campaign's 40 over 40. Before joining EY and making the switch to B2B, Rebecca was Marketing Director at Samsung and working on brands including Coca-Cola, Schweppes, Kellogg’s, Kleenex, Microsoft, IBM, United Airlines, Lufthansa and Star Alliance.

    Timestamps

    00:00 - Intro
    00:54 - Winning Campaign’s 40 over 40
    04:33 - Being a Ted Talk speaker
    08:01 - Rebecca’s time at Samsung
    13:08 - Why Jon loves being a challenger brand
    17:08 - Working at Coca Cola vs Pepsi
    23:00 - How Rebecca transitioned into a B2B role
    25:46 - The power of compounding
    32:03 - How is B2B marketing different to B2C?
    37:36 - How to influence change at a large organisation
    46:12 - How EY became UK’s strongest brand
    52:14 - Rebecca’s advice to young marketers
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