• BrandBusters Ep. 11: Will Nitze, Founder of IQ Bar

  • Jun 19 2024
  • Length: 44 mins
  • Podcast

BrandBusters Ep. 11: Will Nitze, Founder of IQ Bar By cover art

BrandBusters Ep. 11: Will Nitze, Founder of IQ Bar

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  • Summary

  • In Episode 11, James and Sean have a vibrant discussion with Will Nitze.
    Will is the Founder and CEO of IQBAR, a company that produces plant-based nutritional protein bars, hydration mixes, and instant coffee that boost brain and body performance. Before IQBAR, Will was a Sales and Marketing Manager for Wood Mackenzie, a global insight business for renewables, energy, and natural resources. He's a Harvard Grad and Host of the Eating Glass podcast.
    We discuss:
    -How Will got into CPG (and his first retail launch into the drug channel)
    -The power of boredom avoidance and getting comfortable with pain in business
    -How to position a brand to last by riding trends and not tying yourself to them too closely
    -Food industry trends and our own nutrition philosophy
    -Where IQBAR is getting the best return in their digital marketing channels and thoughts on emerging channels
    We learned a ton from Will and hope you get a lot of value out of the conversation!
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