In Episode 12, James and Sean have an engaging conversation with Rachel Peters and Brady DeLong.
Rachel is the Founder and CEO of Clean Age, a personal care brand designed for teenagers with a strong presence in major retailers like Target and Walmart. With over 15 years of experience in CPG branding, Rachel shares her journey from inspiration to execution.

Brady, the VP of Sales and Operations, brings a diverse background in natural CPG and culinary worlds, adding valuable insights to the conversation.
We discuss:
-How Rachel's background and family life inspired the creation of Clean Age
-The role of a venture studio in launching and scaling a CPG brand like Clean Age
-The challenges and strategies of a retail-first approach, especially in securing major retailers without a direct-to-consumer (DTC) foundation
-The importance of gender-neutral products and sustainability in appealing to Gen Z and Gen Alpha consumers
-Insights into Clean Age's product roadmap and the importance of scent and body spray extensions
-Navigating the complexities of retail logistics and maintaining strong relationships with buyers
-How their launch at Walmart almost turned into a disaster based on the wrong case and pallet labels for the inventory.
-How personal routines and work-life balance contribute to entrepreneurial success
Rachel and Brady provide valuable insights into the unique dynamics of the teen personal care market and share their experiences and strategies for building a successful brand.

We hope you enjoy this episode and find their journey as inspiring as we did!