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Branding Democrats

Branding Democrats

By: Ken Weber
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Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Ken Weber, is author of Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.

The truth is: Democrats suck at branding.

Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.


We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.


Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.


© 2026 Branding Democrats
Political Science Politics & Government
Episodes
  • The Trump Slump
    Sep 9 2026

    This week, we dig into reports that Trump wants Republicans to run national ads touting his “accomplishments”—the kind of broad, party-level branding Ken has been begging Democrats to invest in for years.

    The irony? Trump is trying to sell his brand just as Americans are souring on what it has delivered. We talk about the “Trump Slump”—rising costs, economic anxiety, war, and a growing affordability crisis—and why Democrats need to make sure voters know exactly who owns it.

    Plus, new polling shows an overwhelming majority of Americans believe corruption is at an all time high. We break down why cost, chaos, and corruption could give Democrats a simple, powerful framework heading into the midterms—and why beating Trump still isn’t enough. Democrats need to give voters a clear reason to believe in the Democratic brand, too.

    Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

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    37 mins
  • Can Democrats Win on Healthcare Again? with Dr. Bob Baker
    Aug 3 2026

    Healthcare is consistently one of Democrats' strongest political issues, but are we making the most of it?

    This week, we are joined by Dr. Bob Baker, a board-certified internist and gastroenterologist who spent more than three decades practicing medicine before retiring to teach physicians across the country how to improve the patient experience.

    Together, they unpack why Medicare for All is back in the political conversation, what Americans are really frustrated about when it comes to healthcare, and whether Democrats should embrace sweeping reforms or focus on more incremental solutions. They also explore why the United States spends more on healthcare than any other developed nation while delivering worse outcomes, and what role insurance companies, hospitals, and pharmaceutical companies all play in rising costs.

    Whether you support Medicare for All or simply believe the healthcare system isn't working, this conversation offers an inside look at one of the defining policy and political debates facing Democrats today.

    Learn more about Dr. Bob Baker's work:
    Successful Surgery: A Doctor's Mind-Body Guide to Help You Through Surgery
    The Performance of Medicine: Techniques From the Stage to Optimize the Patient Experience and Restore the Joy of Practicing Medicine

    Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

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    46 mins
  • What It's Really Like in Congress Right Now with Rep. Mark Pocan
    Jun 23 2026

    This week on Branding Democrats, we're joined by Congressman Mark Pocan for an insider's look at Congress, the Democratic Party, and the challenges of being a sitting Democrat in the Trump era.

    After more than a decade in Congress, Pocan has served through the Obama years, Trump’s first term, the Biden administration, and now Trump's return to power. We ask him what has changed in Washington, what hasn't, and whether Congress is still functioning as a co-equal branch of government.

    We also discuss the growing debate inside the Democratic Party: Should Democrats focus on affordability, corruption, democracy, or something else entirely? What message is resonating with voters, and where are Democrats still missing the mark?

    Tune in for Congressman Mark Pocan's POV.

    Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

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    45 mins
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