Branding Democrats

By: Ken Weber Daryl Weber and Gabriella Martin
  • Summary

  • Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.

    The truth is: Democrats suck at branding.

    Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.


    We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.


    Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.


    © 2024 Branding Democrats
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Episodes
  • Harris-Walz: The Ticket America’s Been Waiting For with Bobby from the Bronx
    Aug 13 2024

    In this episode of the Branding Democrats podcast, we are joined by Bobby from the Bronx, a repeat guest known for his work with Democrats Abroad and his social media presence.

    The discussion opens with an acknowledgment of the electric energy around Kamala’s campaign, with Bobby expressing optimism about her ability to shift the election dynamics. We praise Walz as a perfect complement to Kamala, highlighting his Midwestern roots, military service, and relatable persona, which we believe counters the Republican narrative of Democrats as "radical liberals."

    The conversation transitions to the significance of Kamala’s accomplishments, including her role in breaking the most ties in U.S. Senate history and her participation in key legislative victories like the Inflation Reduction Act. We also discuss how Kamala’s presence on the ticket has reinvigorated Democratic messaging, contrasting it with Trump’s increasingly incoherent public appearances.

    We touch on the upcoming Democratic National Convention and how Democrats should frame their messaging leading up to the election. We agree that Kamala and Walz present a "get things done" ticket that resonates with voters, especially in key battleground states where Kamala is currently leading in the polls.

    The conversation closes with a discussion on the importance of down-ballot races, emphasizing that the success of the Democratic Party depends on maintaining control of both the House and the Senate.

    To hear more from Bobby:

    • Twitter/X
    • Instagram

    Want to be a part of the Branding Democrats Community?

    Follow us on our social media👇👇👇

    Instagram: @brandingdems

    TikTok: @brandingdems

    Twitter: @brandingdems

    Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.

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    52 mins
  • The Kamalamenon! with @hearmeoutonthis
    Jul 30 2024

    In this episode of the Branding Democrats podcast, we are joined by progressive content creator Lenka Perrin, known on TikTok as @hearmeoutonthis.

    We begin by diving into the seismic shift in the 2024 election landscape following President Joe Biden's decision to drop out and endorse Vice President Kamala Harris. We discuss what motivated Biden to do so and the strategy behind announcing his departure post-RNC. Lenka touts Kamala’s qualifications, her communication skills, and how she would school Trump in potential debates. In our conversation, we highlight Gen Z’s support of Kamala and the role of social media in shaping Kamala’s image. We know that there is currently an internet firestorm of pro-Kamala content, but how do we turn that momentum into real votes?

    We address anticipated GOP attacks on VP Harris and the importance of targeting swing states. Based on Kamala’s VP pick, we talk about how her support may change in certain key states. To close the episode, Lenka emphasizes the need to counter misinformation, educate voters about Project 2025, and mobilize key demographics. We reflect on the global admiration for Biden’s selfless decision and its positive impact on America’s democratic image.

    To hear more from Lenka…
    TikTok: @hearmeoutonthis

    Want to be a part of the Branding Democrats Community?

    Follow us on our social media👇👇👇

    Instagram: @brandingdems

    TikTok: @brandingdems

    Twitter: @brandingdems

    Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.

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    43 mins
  • From Gunfire to Fundraisers: What's Going on in America? with @BelleValise
    Jul 24 2024

    In this episode of the Branding Democrats podcast, we welcome a special guest, Stacy, better known as @BelleValise on TikTok. Stacy's unique content blends travel, politics, food, and fashion, and she brings her insightful perspective to this conversation - unpacking the craziness of American politics right now.

    This episode dives into a whirlwind of current events, starting with the recent and shocking attempted assassination of Donald Trump. Stacy shares her initial reactions, discusses the proliferation of conspiracy theories, and explores the fetishization of gun violence in American culture. We examine the political implications of the shooting, Trump's fundraising surge, and how these events may influence voter perceptions in the upcoming election. Stacy eloquently addresses how the obsession with guns reflects deeper issues in American society and politics.

    As the Republican National Convention (RNC) kicks off, we speculate on its potential impact and discuss Trump's denial of Project 2025. We tackle the recent news that J.D. Vance is now Trump's VP pick, despite having previously called Trump the "American Hitler."

    The episode also explores the idea of Biden stepping aside to allow Kamala Harris to lead the Democratic ticket and how this might unify the party and strengthen its position against Trump. We highlight the significance of promoting competence, character, and country as key Democratic values.


    To hear more from Stacy…

    TikTok: @BelleValise

    Want to be a part of the Branding Democrats Community?

    Follow us on our social media👇👇👇

    Instagram: @brandingdems

    TikTok: @brandingdems

    Twitter: @brandingdems

    Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.

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    46 mins

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