Branding Democrats Podcast By Ken Weber cover art

Branding Democrats

Branding Democrats

By: Ken Weber
Listen for free

Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Ken Weber, is author of Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.

The truth is: Democrats suck at branding.

Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.


We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.


Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.


© 2026 Branding Democrats
Political Science Politics & Government
Episodes
  • Dems Need Bigger Ideas with @Brad.Doggett
    Jun 11 2026

    This week on Branding Democrats, we're joined by Democratic creator and self-proclaimed "Roast Commander" @Brad.Doggett, whose videos break down the chaos of Washington, debunk MAGA talking points, and help millions make sense of what's really happening in politics.

    We dive into a question that could define the 2026 midterms: if immigration was the issue Republicans used to frame the last election, could corruption become the issue Democrats use to frame this one?

    From Trump's self-enrichment scandals and growing concerns about election fraud, we discuss whether voters still care about character, and whether Democrats can credibly own being the "good guys".

    We also talk about why so many Americans feel the system is rigged, how creators can cut through misinformation online, and what Democrats still don't understand about communicating in today's media environment.

    All that and more on this week's episode of Branding Democrats.

    Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

    Show more Show less
    47 mins
  • Dark Money is Keeping Democrats from Winning with @AmandaInformed
    Jun 2 2026

    This week on Branding Democrats, we're joined by Amanda of @AmandaInformed, one of the internet's best political explainers, to talk about what happens when facts alone aren't enough.

    We dive into today's fragmented media environment, where creators on both the left and the right are being paid to influence voters—and how Republicans have invested heavily in creator ecosystems while Democrats are still trying to figure out how to compete.

    We also discuss the growing disconnect between young voters and both political parties, and how social media has fundamentally reshaped how Democrats can win elections.

    In a world where people increasingly get their news from TikTok clips, podcasts, influencers, and algorithms, the challenge isn't just getting the facts right—it's getting people to pay attention.

    If Democrats want to win back voters, they may need more than better policies. They may need a better story.

    Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

    Show more Show less
    45 mins
  • How we "Unf*ck America" with @ZeeToTheHill
    May 26 2026

    This week on Branding Democrats, we’re joined by political strategist, organizer, and creator Zee Cohen Sanchez (@ZeeToTheHill), founder of Sole Strategies and architect behind The Unf*ck America Tour.

    We dive into why Republicans continue dominating political culture online while Democrats struggle to break through, especially with young voters. From Turning Point USA’s campus machine to the rise of creator-driven politics, Zee explains why the right has built a movement while Democrats still operate like it’s 2012.

    We also unpack the Democratic Party’s newly released 2024 autopsy report and the deeper identity crisis it exposed inside the party. Did Democrats fail to make an affirmative case for Kamala Harris? Are they too focused on winning arguments instead of winning attention? And why do Republicans continue to win elections, even when their party is failing Americans?

    Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

    Show more Show less
    49 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet