This week on Branding Democrats, we break down the real strategy behind Trump’s push for the SAVE Act, and why it has nothing to do with election security.

When you can’t win voters, you try to control who gets to vote.

We get into what the SAVE Act would actually do, why the voter fraud narrative continues to stick despite zero evidence, and how this fits into a broader “win at any cost” approach to American elections.

Then we zoom out. If Republicans are building a brand around control, what should Democrats stand for? From affordability to corruption to messaging failures, we talk about what it will actually take to win — not just elections, but the narrative.

Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

This week on Branding Democrats, we are joined by Truth Tony, a former Republican operative turned Democrat with a perspective you won’t hear everywhere.

Tony opens up about his journey from working for conservative Republicans and lobbying for the Realtors to eventually working for Katie Porter — and why Trump’s rise pushed him out of the GOP for good.

Together, we unpack Trump’s latest chaos, including the growing crisis with Iran, the corruption and profiteering surrounding his inner circle, and why Democrats still struggle to clearly define who they are fighting for. The conversation digs into messaging, class politics, Democratic leadership, the party’s branding failures, and what kind of candidate can actually meet this moment.

Check out more of Tony's content: @TruthTony

Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.

This week on Branding Democrats, We are joined by returning guest Felicia, the creator behind the viral Jeanine Pirro (@Jeanine Pirreaux) parody account on TikTok, for a conversation that is equal parts rage, satire, and political therapy.

We break down Trump’s move toward war with Iran, the suspicious timing around renewed Epstein file scrutiny, and why the chaos feels less like strategy and more like distraction stacked on top of incompetence. We also dig into what this moment reveals about the longevity of the MAGA movement (spoiler: it's not looking good for them.)

To hear more from Felicia: @Jeanine Pirreaux

Email gabby@brandingdemocrats.com if you’d like to be a guest on our show.