Branding Matters  By  cover art

Branding Matters

By: Branding Badass
  • Summary

  • Having a strong brand is critical to the success of your business. It’s your voice, your personality and your identity all rolled into one. Your branding is equally important. It’s everything you do that inspires your audience to fall in love with your brand and choose you first. Branding Matters is a podcast dedicated to helping you with both. Named one of "The 10 Best Branding Podcasts in Canada" by Feedspot, it’s also on Goodpods 100 Top Indie Marketing Pods. And most recently, it was the only podcast to be listed on the #Online18 for 2022: Promo’s Most Influential Social Media Voices. Come to be inspired and changed. Real conversations. Incredible stories. Valuable branding tips. All here to help you become a branding badass. Please rate us on Apple Podcasts or whatever platform you listen to podcasts.
    © 2023 Branding Matters
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Episodes
  • Switching Things Up with Laurie Moore
    Jul 5 2024

    Send us a Text Message.

    Welcome to a very special episode of Branding Matters! Today, we're switching things up with a unique twist that I'm thrilled to share with you. For this episode, the tables have turned, and I've invited the incredible Laurie Moore to take the reins as host and interview… me!

    Laurie is no stranger to the art of storytelling and brand building. As the VP of Operations at PromoCorner, she brings a wealth of experience and insight to the table. Beyond her professional role, Laurie wears many hats: Content Creator, Digital Marketer, Storyteller, Crafter, Chief Fun Officer, Volunteer, and Mom. Her diverse expertise and zest for life make her the perfect guest host for this exciting episode.

    Join us as Laurie delves into my journey, the inspirations behind Branding Matters, and the lessons I've learned along the way. We’ll explore some behind-the-scenes stories and share valuable insights that you won't want to miss.

    So, sit back, relax, and get ready for an episode packed with laughs, learning, and a whole lot of heart.

    Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

    About Me
    Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

    Need help telling your brand story?
    Learn more
    here.

    To advertise on the show
    click here

    Let's stay connected!
    instagram - @Branding_Badass
    linkedIn - Joelly Goodson
    website - BrandingMatters.ca

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    41 mins
  • How To Use Your Personal Brand To Leverage a Corporate Brand - Nick Lateur
    Jun 21 2024

    Send us a Text Message.

    In this very special episode, I’m thrilled to welcome a true branding genius, Nick Lateur!

    As the Brand Director at HPG and the creator of the highly popular blog “Mondays with Nick”, Nick has made huge waves in our industry with his innovative and engaging content.

    He's also the mastermind behind the hilarious and widely-loved PPAI Takeover videos. It's no surprise that Nick was ranked #1 on PPAI Online 18: The Best Promo Pros on social media!

    Join us as Nick shares his journey, his creative process, and his top tips for building an unforgettable brand. This is an episode you won't want to miss!

    Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

    About Me
    Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

    Need help telling your brand story?
    Learn more
    here.

    To advertise on the show
    click here

    Let's stay connected!
    instagram - @Branding_Badass
    linkedIn - Joelly Goodson
    website - BrandingMatters.ca

    Show more Show less
    31 mins
  • How to Claim Your White Space - Linda Fanaras
    Jun 7 2024

    Send us a Text Message.

    Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker.

    In this episode, Linda and I take you on a journey to understand how you can identify and claim your 'white space'—those unique market opportunities yet untapped by competitors—giving your brand room to grow and stand out. We also take a deep dive into the significance of colour in branding. Linda sheds light on how the right colour palette can not only enhance brand recognition but also influence customer behaviour and brand perception.

    With Linda's extensive experience and strategic insights, this conversation is packed with valuable tips for anyone looking to refine their brand’s identity or carve out new paths in competitive markets. So, whether you are just starting out or you are thinking about refreshing your brand, this episode will equip you with the knowledge you need to make impactful decisions.

    Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

    About Me
    Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

    Need help telling your brand story?
    Learn more
    here.

    To advertise on the show
    click here

    Let's stay connected!
    instagram - @Branding_Badass
    linkedIn - Joelly Goodson
    website - BrandingMatters.ca

    Show more Show less
    26 mins

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