• REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat
    Sep 5 2024

    REMIX: Album 5 Track 16 - What's Poppin? Brand Heat vs. Product Heat

    We are diving into Brand Heat vs. Product Heat on today's What's Poppin? episode.
    Recently, Under Armour's new CEO, Stephanie Linnartz, noted in a statement that she's prioritizing amplifying global brand heat. Our partners are diving into what that actually means and how to know if your brand and/or product has it!



    Show Partner: Specificity
    Learn More About Specificity


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    21 mins
  • REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant
    Aug 29 2024

    REMIX: Album 5 Track 23 – Functional & Emotional Unison w/Renita Bryant

    We love an episode with firsts..but how about an episode with multiple first-time answers. Renita Bryant is bringing us jew-els with her compelling answers in our 5-Questions segment that made us stop, listen, and reflect. From a successful author, publisher, and analyst, Renita has forged a path of entrepreneurship while staying authentic and true to herself (and the self she's been since her middle school days).

    An episode that will hit you to your core and inspire you to think better and be the best YOU there is.


    Here are a few key takeaways from the episode:

    • Mentee/Mentor relationships can provide value to both parties
    • Hire Slow - Fire Fast - It's a true saying.
    • Authenticity is truly your power (and your personal brand)
    • Functionally & Emotionally
    • When Two-Become-One

    NOTES:

    Show Partner: Specificity
    Learn More About Specificity


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    1 hr and 21 mins
  • Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward
    Aug 23 2024

    Album 6 Track 19 - The Most Interesting Woman in Marketing - Jackie Woodward

    Brand Nerds! We are bringing you the most interesting woman in the marketing world—yes, most interesting! While some may pick a niche business world to work in, today's guest, Jackie Woodward, is a woman of many talents within many niches of the brand and marketing world. She is inspiring, interesting, and an incredible businesswoman who leads with heart and intellect. We can't wait for you to take a listen and get to know Jackie as we did.

    Here are a few key takeaways from the episode:

    • Nurture Your Network
    • Think like a brand. Act like a retailer.
    • Give your people a chance to lead.
    • Curiosity is the core of success.
    • Be a collector of interesting people.
    • Even though you might want to - you can't fix people.
    • How the brands you work on become your kids.


    NOTES:
    Connect with Jackie
    Jackie Woodward | LinkedIn

    Book: The Power of Instinct: The New Rules of Persuasion in Business and Life


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    1 hr and 11 mins
  • REMIX: Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran
    Aug 15 2024

    REMIX: Album 6 Track 2 - Priceless Brand Lessons w/Tim Halloran

    What’s happening Brand Nerds?! We have our first guest in the building for Album 6 and he's a special one. Throughout his career, Tim Halloran has left a mark on the brand and marketing world, now teaching future marketing professionals. He's a testament to hard work, commitment, and being in the right place at the right time. We are kicking on the new album and the year with an episode that will inspire you, no matter what career stage you are in!


    Here are a few key takeaways from the episode:

    • Dedication and Excellence are key to your career journey
    • Branding should alert all the senses in the consumer
    • Life will knock you down - it's about how you respond
    • Are you a "Three Feet from Gold" person?

    NOTES:
    Connect with Tim
    Tim Halloran | LinkedIn

    Tim's Book: Romancing the Brand


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    1 hr and 34 mins
  • Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar
    Aug 8 2024

    Album 6 Track 18 - Transcendent Branding w/Udaiyan Jatar

    Brand Nerds! We have a Coca Cola (KO) alum in the virtual building today! Udaiyan Jatar has worked in various brand positions from agency to entrepreneur/consultant, and he is bringing jew-els to our conversation today. From building transcendent brands to learning that sometimes our biggest wins can be our biggest f-ups. Grab a drink and a snack because you're going to want to focus in on this episode!

    Here are a few key takeaways from the episode:

    • Change Happens | Learn How to Adapt
    • Left Brain & Right Brain Matters
    • Focus on the important, not just the urgent
    • Be aware of corporate politics
    • Dream Massive. Start Tiny. Scale Conscientiously.


    NOTES:
    Connect with Udaiyan
    Udaiyan Jatar | LinkedIn

    Learn More & Join The Blue Earth Network
    TEDx Talk: The 7 Disciplines for Building a Transcendent Brand


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    1 hr and 37 mins
  • Album 6 Track 17 - Reading the Room w/Josh Ball
    Aug 1 2024

    Album 6 Track 17 - Reading the Room w/Josh Ball

    Brand Nerds! In today's episode, DC's old friend and colleague is in the building, sharing his knowledge and experiences from both the Ad Agency and Client side.
    From brands you've definitely heard of to marketing you've definitely seen, Josh Ball, affectionately called "J Breezy," challenges us to be reflective of ourselves and those around us.
    It's an episode we know you'll enjoy!

    Here are a few key takeaways from the episode:

    • Read the rooms you are in.
    • Do things proactively.
    • Simplicity is key.
    • Operate with the mindset of what's best for the business
    • Tension can be healthy.
    • Failure is not an endpoint.
    • "Just because a man lacks the use of his eyes, doesn't mean he lacks vision."

    NOTES:
    Connect with Josh
    Josh Ball | LinkedIn


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    1 hr and 11 mins
  • Album 6 Track 16 - Good Shepherding w/Rick Hayduk
    Jul 25 2024

    Album 6 Track 16 - Good Shepherding w/Rick Hayduk

    What’s happening, Brand Nerds?! Today, we have a special guest in the house - a longtime friend of host LT and a true brand expert and hotelier, Rick Hayduk. Rick is bringing heart and compassion to the forefront while carving a path in the hotel industry with his intentional approach to the hospitality industry. Learn about his career, from The Breakers Resort to The Shepherd Hotel. Prepare to be inspired to make good trouble in the world.

    Here are a few key takeaways from the episode:

    • What can you do best in your world, so that you can serve humanity?
    • What's your purpose?
    • Heart & Compassion First
    • Do the right thing.
    • Be a shepherd of good trouble.

    NOTES:
    Connect with Rick
    Rick Hayduk | LinkedIn

    The Shepherd Hotel

    Kelly Clarkson Feature w/Tanner S. from Love on the Spectrum


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    1 hr and 29 mins
  • REMIX: Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali
    Jul 18 2024

    REMIX: Album 6 Track 8 - Impatiently Patient in the Pursuit w/Dan Ali

    What’s happening Brand Nerds?! We have Dan Ali in the virtual building today and he has brought the energy! He is an incredible entrepreneur with life lessons, or jew-els as we like to call them, that you don't want to miss. Whether you are currently in brand/marketing or thinking of starting your own business, Dan is sharing his experience and passion with us that will propel you forward in your thinking!

    Here are a few key takeaways from the episode:

    • Don't be afraid to try different things until you find what lights you up
    • How are you paying it forward?
    • The importance of mentorship with someone who gets you.
    • Don't just start the business and dump all your money into it - really understand the business mechanics
    • What does it look like to be patiently impatient in the pursuit of success?

    NOTES:
    Connect with Dan
    LinkedIn | Dan Ali


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    1 hr and 26 mins