Brands for Better Business Podcast

De: Brand Evangelist
  • Resumen

  • In the age of authenticity, many of us are craving, even demanding better business. Hosted by award-winning entrepreneur and industry expert, Cortina Jenelle Caldwell and featuring dynamic case studies, this podcast is the guidepost for principled leaders. Whether you're a seasoned entrepreneur, marketing professional, or business novice, the Brands for Better Business podcast provides invaluable knowledge and inspiration to empower you to harness the power of better business for brand longevity. Checkout video podcasts on YouTube or members-only benefits on Patreon @brandsforbetterbusiness.
    Brand Evangelist
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Episodios
  • Blueprints.
    Jul 1 2024

    With companies like Amazon, Wells Fargo, Wal-Mart, American Airlines, Glassdoor, IBM and X (formerly known as Twitter) dropping their DEIB initiatives, staff and/or funding, it seems like business doesn’t want to do inclusion. My take?

    That these business should have a pipeline to success that allows all team members equal access to reach their potential, anyways. How odd is it to try and get people to stay mediocre when what our community needs is our creative genius?

    In this episode, I dive into the notion that entrepreneurs have a responsibility towards developing leaders and transplanting solutions in communities - THIS is how we do business better.


    Produced By - ⁠⁠Cortina Jenelle Branding Agency ⁠⁠ Catch the videos - ⁠YouTube⁠

    Join the Brands for Better Business club -

    ⁠Patreon⁠

    Follow Me - ⁠Linked IN⁠


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    38 m
  • Building Legacy.
    May 23 2024

    Is your business positioned to be passed down to the next generation? Will your brand outlive you and earn you a place in history? What will people remember you for? Learn how to build a legacy from the very beginning stages of building your business and let’s have that conversation about your legacy that you’ve been meaning to have. In this episode, I discuss key person insurance, brand reputation, risk management, legacy mindset, brand integrity and ways you can plan ahead for your business resilience in crisis.

    Produced By - ⁠⁠Cortina Jenelle Branding Agency ⁠⁠ Catch the videos - ⁠YouTube⁠

    Join the Brands for Better Business club -

    ⁠Patreon⁠

    Follow Me - ⁠Linked IN⁠

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    1 h y 9 m
  • Origin Stories.
    Apr 19 2024

    Learn how to build business that beats statistics by not failing or closing your doors within the first 5 years. How is it done? In this episode, I discuss the value of origin stories and the invaluable business lessons my grandmother taught me at 12 years old - the importance of perseverance, taking care of community, leading with values, principles and a clear sense of purpose - and why you should embrace these, too.


    Produced By - ⁠Cortina Jenelle Branding Agency ⁠ Catch the videos - YouTube

    Join the Brands for Better Business club -

    Patreon

    Follow Me - Linked IN

    Más Menos
    34 m

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