What is processual brand thinking? Why is it important?What are the steps in that process?

In this episode of “Brands of Value” Michael Reinicke gets to lay out the problems with the current way Brand Managers and Marketing Managers talk about brands - and how it can all be baked into a process.

Michael Reinicke, is a strategist I have been following for years now and whose work I really appreciate. Michi has worked for many companies, among them: Philip und Keuntje, Serviceplan and Elbdudler for example. However, I got to know him during his time as the Head of Strategy of KNSK and the managing director of the Brand Consultancy ”Die Neue Vernunft”.

Nowadays Michi is a freelance strategist on a mission to introduce processual brand thinking. Brands of Value is a podcast by David Göz exploring underrated, unusual and undervalued strategies, tactics and methods of marketing that can help you grow your business.

If You would like to join me for an episode please reach out via LinkedIn!

In this Episode I interview Mirja Schwartz. She is an expert in community strategy, an underrated aspect of business and marketing strategy.

"if I learned one thing [...] it's easy to be cynical about advertising [..] it's possible to not just play a little role in people's life, but to make a difference and to excite them, and it is worth pursuing that"

-- Gordon Euchler, The Spikes

Welcome to Episode NO 2 of "Brands of Value" featuring Gordon Euchler and Maik Hoffman from "The Spikes".

In this episode, we talk about what excitement in the context of business is and why it matters. We also look at some examples of how companies successfully excite and draw conclusions about why you should care about excitement in your business.

If you would like to be on the Podcast please reach out on LinkedIn, feedback and tips for improvement are always welcome - I am in it for the long run!

Cheers!