Legendary radio consultant Tracy Johnson joins hosts Dave Martin and Kipper McGee to share his insights on the critical need for radio to become more provocative and emotionally engaging.

Tracy emphasizes the necessity for boldness and innovation, but addresses the challenge of balancing innovation with risk, urging stations to listen to and empower younger programmers -- and LISTEN to them!

Tracy also discusses the importance of changing our revenue models, suggesting that radio stations move away from traditional ads and explore alternative streams

He envisions the evolution of traditional radio by leveraging unique strengths and adapting to digital platforms and podcasts, providing a roadmap for staying competitive in a rapidly changing media landscape.

Additionally, Tracy introduces Radio Content Pro, a groundbreaking tool that uses AI to enhance radio programming by curating targeted content and significantly boosting audience engagement. This episode is packed with forward-thinking strategies and practical advice, making it a must-listen for anyone interested in the future of radio and media.

See Tracy's AI Webinar HERE

Check out Radio Content Pro today!

One Minute Martinizing by David Martin

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• Musicmaster
• Radio Content Pro
• Morning Show Boot Camp

Check out previous BRANDwidth episodes HERE

In our 200th episode, we welcome back radio veteran Mike McVay, winner of the 2024 Giants of Broadcasting Award among many other accolades. Known for his programming excellence and industry insights, Mike shares his expertise on evolving leadership roles, integrating niche media, and revitalizing the listening experience. He discusses future challenges, innovative digital marketing strategies, and the importance of effective leadership. Famous for his consulting work and contributions to radio's evolution, Mike offers invaluable advice for navigating today’s media landscape and achieving success in radio. This episode is packed with lessons from a true industry expert.

One-Minute Martinizing (tap here)

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• Musicmaster
• Radio Content Pro
• Morning Show Boot Camp

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In honor of LGBTQ+ Pride Month, Brandwidth on Demand features Brad Fuhr, owner of KGAY Radio in Palm Springs, and Chris Schebel, KGAY's Program Director. KGAY Radio in Palm Springs, known for pride and inclusivity, integrates radio with digital content through the Gay Desert Guide. Brad and Chris share insights on creating a vibrant community hub, innovative audience engagement, and successful sales strategies. They discuss the evolution of KGAY, its national reach, and plans for future expansion while offering solid tips for making ANY niche format more successful. Their passion and commitment to the LGBTQ+ community underscore the station's unique and impactful presence in the radio landscape.

One Minute Martinizing with David Martin

Please help us thank these underwriting supporters

• Musicmaster
• Radio Content Pro
• Morning Show Boot Camp

YES! Send me the free SHOW NOTES preview email

Return to BRANDwidth on Demand episodes