Madison Rothschild is the Marketing Manager at GSI, an IT services provider specializing in ERPs and cloud solutions. With a background in broadcasting and telecom, as well as a master's in marketing and professionalism, her journey took her from the theme park industry to the complex world of tech. Excelling in brand management and public relations, Madison leads NetSuite marketing at GSI, translating her creative marketing talents to address industry-specific challenges. Known for seeking out the "why" behind products, she focuses on understanding customer pain points and utilizes her insights to drive effective, targeted campaigns.

Have you ever faced the daunting task of marketing a product so complex you didn't know where to start? Promoting tech solutions requires a different playbook than consumer products. How can marketers in the IT space adapt proven strategies to resonate with a corporate audience and foster meaningful connections?

Madison Rothschild, a marketing dynamo at GSI, unpacks the essentials of overcoming these hurdles and achieving success. Narrating her transition from the simplicity of theme park marketing to the intricate world of IT services marketing, Madison reveals her approach to learning complex products, chunking strategies, and leveraging consultants' knowledge to deepen understanding. With a commitment to trying new things and empowering team creativity, she tackles generational differences in marketing head-on, utilizing platforms like LinkedIn and YouTube to distribute content that educates and converts. By adapting to a continuously evolving market, fostering connections with the sales team, and addressing genuine customer pain points, IT companies can enhance marketing effectiveness.

Join us on this episode of the Tailwind Marketing Podcast as we talk with Madison Rothschild, Marketing Manager at GSI. Madison shares her unique journey from the creative world of theme parks to the structured tech industry. Discover how she navigates the challenges of IT marketing, understands customer pain points, and stays innovative. Madison offers valuable tips on segmenting complex products and leveraging creative strategies in a tech-driven market. Tune in for insights on balancing creativity with technical marketing demands.