Breaking Through in Cybersecurity Marketing By cover art

Breaking Through in Cybersecurity Marketing

By: Cybersecurity Marketing Society | N2K Networks
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  • Summary

  • Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.
    ©2024 Cybersecurity Marketing Society 706761
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Episodes
  • The Keys to Successful Cybersecurity Products with Nicholas Muy and guest co-host Ross Haleliuk

    The Keys to Successful Cybersecurity Products with Nicholas Muy and guest co-host Ross Haleliuk
    Jun 5 2024
    As the podcast that keeps things fresh, this week our co-hosts Gianna Whitver and Maria Velasquez are handing over the reins to a guest host who is quite well-known: the author of the viral cyber bestseller Cyber for Builders, Ross Haleliuk! Ross is joined by the Chief Security Officer (CSO/CISO) at Scrut Automation, Nicholas Muy. Together they explore the intricacies of building cybersecurity products that truly matter. The episode dives into the challenges and strategies of product development in the cybersecurity industry, emphasizing the importance of genuine user feedback, real-world experience, and building trust within the community. Key Takeaways: [03:30] - Nick shares his background and current role at Scrut Automation [05:15] - Common mistakes founders make in cybersecurity product development [08:45] - The importance of engaging with the cybersecurity community [12:30] - How to balance customer feedback with a founder’s vision [16:00] - Real-world examples from Nick's experience as an investor and advisor [20:15] - Practical advice for startup employees in evaluating early-stage startups Guest hosts are new for us and we would appreciate your feedback, email your thoughts: podcasts@breakingthroughincybersecuritymarketing.com. Get to know our guest host and guest: 👉Reach out to Ross on LinkedIn. 👉Get your copy of Cyber for Builders on Amazon. 👉Connect with Nick Muy: LinkedIn. Be sure to also follow our main show hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    42 mins
  • Beekeeper Meets Codekeeper with Cody Browning

    Beekeeper Meets Codekeeper with Cody Browning
    May 29 2024
    Today we are Buzzzzzzing Through in Cybersecurity Marketing, bringing you not just the buzz on cybersecurity but literal buzzing too! Meet Cody Browning, a Territory Account Executive at LogRhythm and an avid beekeeper. Cody shares how his peaceful pastime of beekeeping intersects with the high-stakes world of cybersecurity, drawing unexpected parallels between the two, inspired by none other than Jason Statham in ‘The Beekeeper’. 😉 Join us as we dive into a conversation that’s as intriguing as it is sweet as honey! Episode Highlights: [00:05:00] Journey into Cybersecurity: Cody recounts his intriguing start in cybersecurity, from managing live chats during critical ransomware attacks to evolving into a strategic, consultative role at LogRhythm. [00:10:30] The Beekeeper Movie: Get the buzz on "The Beekeeper," a film starring Jason Statham that mirrors Cody’s own shift from beekeeping to battling cyber threats, illustrating the unexpected ways personal passions can intersect with professional life. [00:15:00] Cody’s Professional Insights: Explore Cody's current role at LogRhythm, where he offers strategic and consultative support to enterprise customers, and discover why building strong relationships in sales is akin to managing a healthy bee colony. [00:20:00] Cybersecurity and Channel Sales: Reflect on Cody's past experiences with channel sales at AT&T Cybersecurity, shedding light on the crucial role of partnerships in the cybersecurity ecosystem. Resources: The Beekeeper movie starring Jason Statham About our guest: 👉Follow Cody on LinkedIn. 👉Find LogRhythm on LinkedIn. Be sure to also follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    34 mins
  • Inside RSA Conference 2024 with Gianna & Maria

    Inside RSA Conference 2024 with Gianna & Maria
    May 22 2024
    Join us for an live-recorded episode from RSA Conference 2024, where our hosts Gianna and Maria broadcasted directly from Moscone North in San Francisco. Our dynamic duo shares thrilling experiences, spotlights groundbreaking booths, and delivers fresh updates straight from the conference floor. They also unpack major announcements from NetSPI and celebrate the spirited community of cybersecurity marketers. Tune in for an episode packed with energy, innovation, and insider insights! Episode Highlights: [04:00] - RSA 2024 Theme: Overview of this year's conference theme, "The Art of Possible." [08:25] - Notable Booths: Impressions of themed booths by Mend.io and Wiz. [11:00] - NetSPI Announcements: Announcement of NetSPI’s new platform, brand, and website. [14:40] - Marketer Party: Recap of the successful marketer party at RSA Conference. [18:20] - Upcoming CyberMarketingCon24 in Philadelphia. [21:00] - Acquisition News: News on the acquisition of NoName Security by Akamai. [23:45] - Support for Startups: Discussion on RSA Innovation Sandbox and its impact on startups. Quotes from the Episode: "It's like the Super Bowl of cybersecurity, but it's also a place where we come to support each other, learn, and grow together as marketers." — Gianna "Every booth tells a story, and it's our job to uncover and share these stories, making the art of possible a reality." — Maria Resources: 👉Get your EARLY BIRD ticket to CyberMarketingCon24! 👉The call for speakers is also open until June 5th! Be sure to also follow our hosts on LinkedIn: 👉Gianna Whitver 👉Maria Velasquez Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing, join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, or on our podcast LinkedIn page, and keep up with us on Twitter. See you in the next episode!
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    21 mins
Marketing Economics
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