Breaking the Code  By  cover art

Breaking the Code

By: Havas Medical Anthropology
  • Summary

  • Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Join us as two behavioral scientists sound off on what is, and isn't, good social science, from a variety of disciplines covering new topics every podcast.

    Your hosts: Brad Davidson, PhD and Sonika Garcia, MPH - Medical Anthropology Strategists at Havas Health & You.

    © 2024 Breaking the Code
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Episodes
  • Making Sense Of "Trigger Warnings": Stigma, Taboo, and Trauma
    Jul 22 2024

    Correction: In this episode, we mention that Anna Calix had a miscarriage. Anna actually had a 40 week stillbirth. Miscarriage (spontaneous abortion) is a fetal demise in utero at less than 20 weeks of pregnancy, and stillbirth (fetal death) is a spontaneous fetal demise in utero at 20 weeks or more of pregnancy. The two have very different experiences medically, legally, logistically, and socially.

    The relationship between content and audience is always complex, and the power of words to inspire or harm is widely debated. In this episode, we discuss the controversial yet ubiquitous "trigger warning," a specific form of content advisory suggesting that some content is so offensive or traumatic it may "trigger" you. Trigger warnings are relatively new and are seen both as a means of respecting and including your audience by allowing them to disengage from harmful content and as evidence of a decline in the ability to handle difficult content.

    While content warnings and advisories have long been part of the landscape, the concept of "trigger" is contentious. It has moved from a clinical environment into a moral one, where "offensive" content is labeled as potentially triggering--even in cases where no underlying trauma exists to be triggered. One under-examined aspect of trigger warnings is the potential re-stigmatization of storytellers whose work is labeled and the reinforcement of cultural taboos. Should scenes of interracial dating or stories of single motherhood come with trigger warnings if the audience finds such content distasteful?

    Join us as we explore the emerging literature and experimental data on trigger warnings, their utility, function, and impact.


    If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com

    Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

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    33 mins
  • Uncomfortable Conversations Save Lives: The Surgeon General Weighs In On The Risks of Social Media
    Jun 28 2024

    In this episode, Brad and Gabe delve into the US Surgeon General's proposal to introduce warning labels on social media platforms, aimed at highlighting their impact on young people's mental health. In the US, the surgeon general is seen as a moral authority who looks at social issues through a health-first lens from the dangers of social media to gun violence. There's a lot to discuss here from the complexities of communicating risk to teenagers and Murthy's strategic choice to liken these risks to those associated with smoking cigarettes.

    While using warning labels may not be the most effective method to deter use in the short term, the branding associated with such labels can have lasting effects. Many of us broadly understand the potential negative effects of social media on mental health, but a warning label would explicitly create the connection between harm and these platforms - it's a confrontation reminding them of the risks of logging in.


    If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com

    Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

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    34 mins
  • This is not a Drill: Cervical Cancer is Curable, but Treatment is Often Too Painful to Survive
    Jun 13 2024

    In this episode, we’re joined by Eve McDavid and Dr. Onyinye Balogun, founders of Mission Driven Tech, a Cervical Cancer innovation company. Their story is an inspirational application of Breaking the Code's themes of inclusive design, varied expressions of pain, and uncomfortable conversations that save lives. Our discussion delves into women's health and cervical cancer, highlighting their current focus: their treatment tool called The Blossom, a medical device used in Brachytherapy, internal radiation procedures that cure Cervical Cancer. The Blossom is designed to alleviate the severe pain and trauma women endure during current brachytherapy procedures, pain so intense it sometimes leads patients to abandon treatment, a devastating and fatal decision.

    Mission Driven Tech is raising capital to advance their groundbreaking work, and you can support them by contributing to their crowdfunding campaign featured on their website (https://missiondriventech.com/). Sharing this episode and the links below within your network can also help spread their important message and support their mission to save lives by modernizing cervical cancer treatments.

    Special thanks to Jose Walewski for connecting us with Mission Driven Tech!

    To contribute to Mission Driven Tech: https://www.ifundwomen.com/projects/blossom-modern-cure-cervical-cancer
    Follow Mission Driven Tech on LinkedIn: https://www.linkedin.com/company/mission-driven-tech
    Connect with Eve McDavid: https://www.linkedin.com/in/evemcdavid/
    Connect with Dr. Onyinye Balogun: https://www.linkedin.com/in/odbalogun/


    If you have any questions, feedback, or just want to say hi, email us at medicalanthropology@havas.com

    Check out Breaking the Code on LinkedIn: https://www.linkedin.com/company/breaking-the-code-havas-health-and-you-podcast

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    48 mins

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