In this episode of All Things Fitness and Wellness, we're joined by Brian Von Ancken, the visionary founder of ANCKOR and the now publicly launched Wellness Growth Mastermind. Brian's journey from a law career to the wellness industry was shaped by personal hardships, including miscarriage and divorce, leading him to embrace holistic health beyond physical fitness.

As a former early hire at Tough Mudder and the previous Head of Partnerships at Othership, Brian brings a wealth of experience and passion for emotional and social well-being. We'll dive into his lessons from startup life, advocacy for the fitness and wellness industry, and the motivations behind his new mastermind program. Tune in for an inspiring conversation on integrating mental, emotional, and social elements into fitness and entrepreneurship.

Chapters:

00:00- Podcast Intro
01:52- Meet Brian Von Ancken
05:25- How Divorce and Miscarriage led to becoming a wellness entrepreneur
08:58- Embracing Emotional Wellness
11:30- The realities of building a startup
13:44- Introducing the Wellness Growth Mastermind
16:27- Navigating Challenges in a Fitness and Wellness Startup
21:26- Marketing and Growth Strategy as a Startup
24:50- Current trends in the wellness industry the fitness industry should watch
28:50- The demographics embracing wellness culture
32:52- The importance of fitness industry advocacy
37:23- Best advice through entrepreneurial journey

Connect with the Wellness Growth Mastermind:
https://www.joinwgm.com/

Connect with Brian Von Ancken:
https://www.linkedin.com/in/brianvonancken/

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness

#fitnessindustry #fitnessbusiness #wellnessindustry