Welcome to MarketFit, our quarterly panel dedicated to empowering fitness businesses with cutting-edge digital marketing insights and strategies. Hosted by Krissy Vann, this expert-led podcast features a rotating team of top marketing professionals who delve into the latest trends and best practices in SEO, local SEO, and social media marketing specifically tailored for the fitness industry.

In each episode, our panelists share their expertise on optimizing your online presence, leveraging Google Map Packs, and engaging your audience through innovative digital marketing techniques. Whether you're looking to enhance your gym's visibility, boost member engagement, or stay ahead of the competition, MarketFit provides the actionable advice and insights you need to thrive in the ever-evolving fitness landscape.

Join us to discover how to effectively integrate AI into your marketing strategies, collaborate with micro-influencers, and create impactful seasonal promotions. Presented by Americaneagle.com, this panel is your ultimate resource for driving growth and success in the fitness industry.

Maximizing Local SEO and Social Media for Fitness Businesses in 2024

Topics Covered:

1. Understanding Local SEO
- Essential components for fitness centers and health clubs.

2. Importance of Local SEO for Fitness Businesses
- Real-world impacts and examples.

3. Lessons from the Franchise Restaurant Industry
- Successful local SEO strategies from the restaurant industry.

4. Google Map Pack and Business Listings
- Optimizing business listings for gyms and fitness clubs.

5. Leveraging Social Media for Engagement
- Effective social media strategies and latest trends for fitness businesses.

6. Influencer Marketing
- Benefits of collaborating with micro-influencers for local engagement.

7. Digital Marketing Trends and Promotions
- The integration of AI in digital marketing strategies.
- Adapting to marketing shifts in the fitness industry.
- Unique B2C digital marketing tactics for fitness businesses.
- Importance of omnichannel marketing for gyms and fitness clubs.

8. Artificial Intelligence in Digital Marketing
- Discussion on how AI has transformed digital marketing strategies.
- Benefits and potential risks of integrating AI in the fitness industry.

9. Summer Promotions for Gyms
- Analysis of aggressive summer promotions for fitness centers and their long-term impact on member retention.

Chapters:
00:00- Intro
03:19- The importance of local SEO for fitness businesses
05:45- Reinventing your marketing team
13:28- Google Map Packs: Organic vs Paid
15:30- The importance of ranking in the top three of google maps
16:58- Responding to negative google reviews
21:21- Manual google review response vs artificial intelligence
24:25- The importance of soliciting Google reviews for your fitness business
25:02- Social media summer and back to school engagement for fitness business
27:48- Working with social media influencers
32:41- Trends in social media marketing in 2024
39:05- How much money to invest in video content for social media
40:53- Artificial intelligence in digital marketing
47:09- The importance of editing content from generative AI
55:10- Summer gym promotions and efficacy
57:10- Final takeaways from SEO and Digital Marketing Experts

Get ready to crunch the latest fitness headlines -- —all in under 5 minutes. Let’s sprint through the latest happenings in the fitness industry and fitness business news.

Welcome to "This Week in Fitness" by ATFW hosted by Krissy Vann.
In this episode, we cover:

-A recent ukactive poll revealing 85% UK adult preference for gym-based health solutions over weight-loss drugs.

-The International Olympic Committee's AI agenda for Paris 2024, enhancing athlete performance with Technogym's AI tools.

- Mindbody's introduction of Mindbody Insurance, providing tailored coverage for fitness professionals.

-Research on physical activities enhancing cognitive development in preschool-aged children.

-The role of GLP-1 receptor agonists in reducing cancer risks among patients with type 2 diabetes.

-WakenAI's BTwin AI Friends app, offering emotional support and simulating interactions with ex-lovers and virtual companions.

Don't forget to like, subscribe, and rate our content! Tune in next week for our Quarterly Fitness Forecast, featuring industry heavyweights discussing economic health, AI advancements, GLP-1 research, and fitness real estate trends.

00:00- Intro
00:18- ukactive health poll
00:54- AI agenda for Paris 2024
01:25- Mindbody Insurance
01:43- Cognitive development in preschool-aged children.
02:16- GLP-1 and reducing cancer risks
02:40- WakenAI's BTwin AI Friends wellness app
03:14- Extro

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness

#fitnessbusiness #fitnessindustry #fitnessnews

In this episode of All Things Fitness and Wellness, we're joined by Brian Von Ancken, the visionary founder of ANCKOR and the now publicly launched Wellness Growth Mastermind. Brian's journey from a law career to the wellness industry was shaped by personal hardships, including miscarriage and divorce, leading him to embrace holistic health beyond physical fitness.

As a former early hire at Tough Mudder and the previous Head of Partnerships at Othership, Brian brings a wealth of experience and passion for emotional and social well-being. We'll dive into his lessons from startup life, advocacy for the fitness and wellness industry, and the motivations behind his new mastermind program. Tune in for an inspiring conversation on integrating mental, emotional, and social elements into fitness and entrepreneurship.

Chapters:

00:00- Podcast Intro
01:52- Meet Brian Von Ancken
05:25- How Divorce and Miscarriage led to becoming a wellness entrepreneur
08:58- Embracing Emotional Wellness
11:30- The realities of building a startup
13:44- Introducing the Wellness Growth Mastermind
16:27- Navigating Challenges in a Fitness and Wellness Startup
21:26- Marketing and Growth Strategy as a Startup
24:50- Current trends in the wellness industry the fitness industry should watch
28:50- The demographics embracing wellness culture
32:52- The importance of fitness industry advocacy
37:23- Best advice through entrepreneurial journey

Connect with the Wellness Growth Mastermind:
https://www.joinwgm.com/

Connect with Brian Von Ancken:
https://www.linkedin.com/in/brianvonancken/

Connect with All Things Fitness and Wellness:
www.atfw.ca
https://www.instagram.com/allthingsfitnessandwellness/?hl=en
https://www.linkedin.com/company/all-things-fitness-and-wellness

#fitnessindustry #fitnessbusiness #wellnessindustry