What if you could wake up every month knowing your bills were already paid? Sarah Williams turned her local gift shop into a subscription box business generating consistent monthly recurring revenue—and she's sharing exactly how she did it.

Sarah started with 44 subscribers and grew to thousands, keeping customers for an average of 17.3 months at $74/month with a 67% profit margin. She reveals how she used her existing business data—bestselling categories and average order value—to create subscription boxes customers love.

Discover how monthly recurring revenue covers rent, utilities, and salaries while retail sales become pure profit on top. Sarah even acquired 761 new subscribers in just 60 days during tough economic times, proving this model works now more than ever.

Whether you run a brick-and-mortar store or an e-commerce business, this episode shows you the exact framework to add subscription revenue to your existing retail business.

Connect with Sarah: Website: launchyourbox.com | Social: @HowToStartASubBox

You know that feeling when your store is buzzing with holiday shoppers and you're thinking, "Finally, I don’t need to do anything — they’re already buying!"
Yeah… that mindset cost me over $200,000. 😬

In this episode of Bringing Business to Retail, I’m pulling back the curtain on one of the most expensive assumptions I ever made: believing that busy seasons mean you can stop actively marketing.
Here’s the truth: just because customers are buying doesn’t mean they’re spending as much as they could — and you might be leaving tens of thousands on the table without even realizing it.

I’ll walk you through:

• How I failed to maximize my busiest seasons (and the numbers to prove it)

• The simple upsell strategies that could’ve quadrupled my revenue

• Why Q4 isn’t the time to coast — it’s the time to double down on strategy

• What to do now if you want your best Q4 ever (without burning out)

If you’ve ever thought you don’t need promotions because “people are already buying,” you cannot afford to miss this episode.

Are you sure you’ve got the right products for the holiday season?
In this episode of Bringing Business to Retail, I share the painful lesson I learned during my very first Christmas in business — and the 5-step framework that will help you choose products that actually sell (and make this Q4 your most profitable yet).

Here’s what you’ll learn:
🎁 Why stocking “good products” isn’t enough for holiday sales
🎁 The 3 biggest product mix mistakes retailers make every year
🎁 How to run “The Gift Test” and spot what will (and won’t) sell
🎁 The price-point gaps that quietly cost you revenue
🎁 How to clear out dead stock and free up cash for best-sellers
🎁 Last-minute strategies to boost Q4 without panicking

Your holiday success isn’t about luck — it’s about strategy. Listen in, take notes, and start making the right product decisions now.

🔗 Join the Scale Your Store Accelerator: https://scaleyourstore.com

📸 Follow me on Instagram: https://instagram.com/thesalenaknight

#RetailTips #Ecommerce #InventoryManagement #HolidaySales #RetailStrategy #Q4Planning

In this episode of the Bringing Business to Retail Podcast, I’m joined by retail buyer and showroom founder Erica Kiang to unpack the strategies that separate successful retailers from the rest. Whether you’re stocking your own shelves or trying to get your product into stores, Erica shares hard-won insights from her experience with brands like Ann Taylor, her own boutiques, and now as founder of the Babel Fair Showroom.

We talk about:

• How to buy like a pro (even if you’re not a big box store)

• What makes a product a true bestseller

• The power of customer personas and real-time feedback

• Why exclusivity and territory still matter in retail

• And how even small retailers can negotiate product exclusives

If you want to stop guessing and start curating collections that move, this episode is your guide.

Connect with Erica Kiang:
📘 Facebook: facebook.com/profile.php?id=111944
📸 Instagram: @erica.kiang
💼 LinkedIn: Erica Kiang on LinkedIn

What if you could look at your bank account on January 1st and feel proud, confident, and excited instead of anxious? In this episode of the Bringing Business to Retail Podcast, Salena Knight introduces the January Vision Method — a powerful approach to planning Q4 so you can stop flying blind and start creating the results you want.

You’ll hear the story of Kelly, a retailer who transformed her holiday season by reverse engineering her goals, mapping her promotions, and executing with intention. The result? $825,000 in revenue, $210,000 cash in the bank, a full-time hire, and the freedom to finally take a real vacation.

Whether you’re tired of survival mode or ready to scale with confidence, this episode will show you how to:

• Set a clear, motivating January vision

• Reverse engineer your revenue goals

• Build strong foundations in September and October

• Execute a Q4 plan that funds your entire next year

Your January success starts with the plan you create today. Tune in and learn how to design your holiday sales strategy for real growth.

Black Friday and the holiday season don’t have to mean discounting your brand into the ground. In this episode, Salena Knight unpacks the psychology of holiday spending and shows you how to tap into customer behavior without racing to the bottom.

You’ll discover:

• Why customers budget for holiday spending months in advance

• How gift-giving flips normal price sensitivity

• The role urgency and deadlines play in driving sales

• Why customers want you to “show up” during the holidays—even without discounts

• How to plan campaigns that feel effortless (instead of scrambling last minute)

If you’re ready to stop throwing spaghetti at the wall and start building holiday promotions that work, this episode is for you.

👉 Join the Double My Holiday Sales Bootcamp: https://scale.theretailacademy.net/wait-list

In this episode, Salena Knight is joined by sales performance expert and author Anita Nielsen to unpack how businesses can embrace AI without sacrificing their authenticity.

As AI tools become faster, cheaper, and more widespread, how do we avoid sounding like everyone else? From mapping the customer journey to identifying friction points, Anita shares how to use AI strategically—so it adds value without erasing the human touch.

They explore:

• How to identify where AI belongs in your business (and where it doesn’t)

• The hidden cost of sameness in content and customer experience

• Why human-centered sales are more important than ever

• What retailers and eCommerce brands can do right now to audit their workflows

• Real-world examples of automation done right (and wrong)

Whether you're planning for Q4 or rethinking your brand voice in the age of automation, this episode will help you stay smart, strategic, and—most of all—human.

In this episode of Bringing Business to Retail, Sal takes you behind the scenes of her Walk Club – where business strategy meets the footpath. Walking alongside a store owner who’s struggling to lift sales, Sal dives deep into their numbers to uncover whether the real challenge is traffic, conversions, or sheer volume.

You’ll hear how to make sense of email marketing metrics, the power of segmenting and nurturing VIP customers, and why high-ticket products can be the fastest way to boost profits. This is a candid, unscripted problem-solving session filled with practical strategies you can put into action right away.

If you’ve ever wished you could listen in on the real conversations that lead to breakthroughs, this episode is for you.