Black Friday is coming — but before you slash your prices, listen to this.

In this episode, Salena Knight shares how to make your Black Friday and Cyber Monday campaigns profitable without destroying your margins or training your customers to only buy on sale. Learn how to segment your customers, reverse-engineer your profit goals, and create irresistible offers that add value — not just discounts.

From bundles and gifts with purchase to loyalty point multipliers and VIP exclusives, you'll discover smarter ways to drive sales while keeping your business sustainable. Plus, Salena explains how to run an anti–Black Friday campaign that builds brand trust and attracts the right kind of customers.

🎧 Listen now and grab the free Discount Calculator to plan your next promotion:
👉 https://scale.theretailacademy.net/discount-calculator

#RetailStrategy #EcommerceGrowth #BlackFridayTips #BusinessProfitability

You nailed your Black Friday sales — but did your customers come back?

In this episode, Salena Knight reveals how to turn one-time holiday buyers into repeat, loyal customers. You'll learn why 75% of shoppers never make a second purchase, and the simple retention strategies that can change that.

From the unboxing experience to post-purchase emails and referral programs, Salena walks you through the exact steps to build connection, drive repeat sales, and measure what's working.

🎧 Listen now and grab the free Discount Calculator to plan your next campaign:
👉 https://scale.theretailacademy.net/discount-calculator

#RetailStrategy #CustomerRetention #EcommerceGrowth #BusinessProfitability

Imagine having $400K tied up in stock you can't sell. That's what happened to Eva—and it might be happening to you too.

In this episode, I'll walk you through a simple 15-minute audit to identify your bottom 25% of products and calculate exactly how much they're costing you in rent, opportunity cost, and lost revenue. You'll discover how one $20 product could generate over $1 million in revenue in just 16 weeks—if you stop holding onto dead stock.

Ready to free up cash and space for products that actually sell? Let's dive in.

Resources mentioned: Nine Failproof Ways to Move Stock: https://selenaknight.com/stock

Hey friends,

So this is a tough one to share, but you need to hear it.

Picture this: Sunday morning, cup of tea, sitting down to catch up on social media during our BIGGEST launch of the year. I open Facebook and see "We've suspended your page."

At first, I wasn't worried. This had happened before with a hacking attempt. But this time? Different story.

What makes people buy — logic or emotion?

In this episode, behavioral science expert Phill Agnew, host of The Nudge Podcast, joins Sal to unpack the psychology behind every purchase decision.

From the power of scarcity ("12 per customer") to why "National Days" actually drive sales, Phill reveals how simple, science-backed tweaks can dramatically increase conversions — without resorting to gimmicks.

You'll learn how to speak to your customer's instinctive brain, create offers that trigger real action, and sell in a way that feels good — for you and your customers.

This episode will change the way you think about marketing forever.

— Sal 🎧

What if you could wake up every month knowing your bills were already paid? Sarah Williams turned her local gift shop into a subscription box business generating consistent monthly recurring revenue—and she's sharing exactly how she did it.

Sarah started with 44 subscribers and grew to thousands, keeping customers for an average of 17.3 months at $74/month with a 67% profit margin. She reveals how she used her existing business data—bestselling categories and average order value—to create subscription boxes customers love.

Discover how monthly recurring revenue covers rent, utilities, and salaries while retail sales become pure profit on top. Sarah even acquired 761 new subscribers in just 60 days during tough economic times, proving this model works now more than ever.

Whether you run a brick-and-mortar store or an e-commerce business, this episode shows you the exact framework to add subscription revenue to your existing retail business.

Connect with Sarah: Website: launchyourbox.com | Social: @HowToStartASubBox

You know that feeling when your store is buzzing with holiday shoppers and you're thinking, "Finally, I don't need to do anything — they're already buying!"
Yeah… that mindset cost me over $200,000. 😬

In this episode of Bringing Business to Retail, I'm pulling back the curtain on one of the most expensive assumptions I ever made: believing that busy seasons mean you can stop actively marketing.
Here's the truth: just because customers are buying doesn't mean they're spending as much as they could — and you might be leaving tens of thousands on the table without even realizing it.

I'll walk you through:

• How I failed to maximize my busiest seasons (and the numbers to prove it)

• The simple upsell strategies that could've quadrupled my revenue

• Why Q4 isn't the time to coast — it's the time to double down on strategy

• What to do now if you want your best Q4 ever (without burning out)

If you've ever thought you don't need promotions because "people are already buying," you cannot afford to miss this episode.

Are you sure you've got the right products for the holiday season?
In this episode of Bringing Business to Retail, I share the painful lesson I learned during my very first Christmas in business — and the 5-step framework that will help you choose products that actually sell (and make this Q4 your most profitable yet).

Here's what you'll learn:
🎁 Why stocking "good products" isn't enough for holiday sales
🎁 The 3 biggest product mix mistakes retailers make every year
🎁 How to run "The Gift Test" and spot what will (and won't) sell
🎁 The price-point gaps that quietly cost you revenue
🎁 How to clear out dead stock and free up cash for best-sellers
🎁 Last-minute strategies to boost Q4 without panicking

Your holiday success isn't about luck — it's about strategy. Listen in, take notes, and start making the right product decisions now.

🔗 Join the Scale Your Store Accelerator: https://scaleyourstore.com

📸 Follow me on Instagram: https://instagram.com/thesalenaknight

#RetailTips #Ecommerce #InventoryManagement #HolidaySales #RetailStrategy #Q4Planning