• Bucked Up Market Trends: Ryan Gardner CEO of Bucked Up

  • Jun 18 2024
  • Length: 53 mins
  • Podcast

Bucked Up Market Trends: Ryan Gardner CEO of Bucked Up By cover art

Bucked Up Market Trends: Ryan Gardner CEO of Bucked Up

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  • Summary

  • In this episode, Ryan Gardner, CEO of Bucked Up shares the company’s journey from launching an affiliate network called Big Payout to developing a full line of supplements and energy drinks. Ryan discusses the strategic moves that propelled Bucked Up to success, including acquiring key domain names, creating a strong ambassador program, and navigating retail challenges. He also recounts pivotal moments like the unexpected surge in deer antler spray sales due to media coverage and the decision to recall and improve their energy drink product. The episode highlights his analytical approach, the importance of brand awareness, and future plans involving high-profile partnerships to boost Bucked Up's market presence.
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Management Economics
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