• Building Trust to Improve Business Outcomes

  • May 14 2024
  • Length: 29 mins
  • Podcast

Building Trust to Improve Business Outcomes

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  • Summary

  • In this episode of Ms. InterPReted, we’re discussing the importance of trust. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust - those numbers are even higher among Gen Z.

    Quick, slick sales pitches don’t work for a lasting impact anymore - today's consumers want authenticity, transparency and a genuine connection.

    Fletcher Vice President, Sarah Merrell and our director of media relations, Allison Lester offer advice on how to build trust with your customers.

    Tactics discussed:

    • Media Relations
    • Influencer Marketing
    • Thought Leadership
    • Consistent Branding
    • Proactive Solicitation of Testimonials
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