Building a strong and recognizable brand is crucial for any business looking to thrive in today's competitive marketplace. By leveraging the best marketing practices, businesses can create a sustainable foundation for long-term success.

Steven Pemberton is the founder & CEO of Elevatum, a digital agency based in Tulsa, Oklahoma. He partners with brands to help them grow & scale their e-commerce initiatives. He is the founder & CEO of Elevatum, a digital agency based in Tulsa, Oklahoma. He partners with brands to help them grow & scale their e-commerce initiatives.

In this episode with Steven, we explore the strategies and techniques that can help you build a brand around your product in the e-commerce landscape, establishing a strong presence in the market and attracting loyal customers. These insights will provide valuable guidance on how to develop a brand that resonates with your target audience and sets you apart from the competition. Join us as we delve into the world of brand building and discover the key marketing practices that can drive sustainable business growth.

"We are right on with all of our marketing, but for us, it's not just figuring out what works emotionally, it's like what works analytically. And if you're able to mesh those two, that's how you're able to really stand out in the long run."- Steven Pemberton

Topics Covered:

01:03 - Experiencing breakthroughs after hitting rock bottom and how that backbreaking job became a pivotal for him

09:45 -Choosing to live an integrated life rather than a balanced work-life

13:17 - Transitioning from Amazon to Instagram and becoming a million-dollar store[ and standing out from a sea of sameness]

20:16 - Personal brand versus business brand, the need for market research as you start, and the best platforms to create content for your brand

24:38 -The key to organizing successful virtual events and how he defines value

34:59 - Things to consider when creating your content story

38:00 - Marketing lesson that caught him by surprise [why you should pay attention to algorithms]

43:14 - Two key things for his mindset shift and why the need to change the people surrounding you

51:41 - What legacy looks like for him and what he would tell a younger Steven

Connect with Steven Pemberton:

• Website: https://www.stevenpemberton.com/
• Instagram: https://www.instagram.com/stevenkpemberton/
• LinkedIn: https://www.linkedin.com/in/stevenkpemberton/

Connect with Mert Cantimur:

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