• Building a Legacy Brand with Will Critcher from Death Wish Coffee

  • Sep 3 2020
  • Duración: 55 m
  • Podcast

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Building a Legacy Brand with Will Critcher from Death Wish Coffee

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  • Resumen

  • In this episode, we talked with Will Critcher, Director of eCommerce for Death Wish Coffee Company: the world’s strongest coffee. We sit down with Will to find out the secrets behind what makes Death Wish one of the fastest-growing consumer brands in the US and why the community of supporters they built is so engaged and committed. We talked about building a legacy brand, growth hacks and Amazon sales, but also – we heard some fun behind the scenes stories!

    Today’s podcast brings actionable topics like:

    • Strategies for finding the right communications channel at the right time – and letting go of those that do not bring results
    • Marketing to multiple age groups and keeping your customers loyal throughout the years
    • How brands build communities without complex resources or high budgets
    • What is a legacy brand
    • How Death Wish Coffee Company became the #1 best-selling ground coffee on Amazon for the past 5 years  and the #5 best-selling grocery product on Amazon in 2019
    • How the 3rd highest revenue day the company has ever had (6 figures within a few hours) happened during a pandemic

    Links

    • Will Critcher’s Linkedin
    • Deathwish Coffee
    • Cartloop
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