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Business Book Bites

Business Book Bites

By: Karen Williams
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About this listen

 In the Business Book Bites Podcast, we unlock the secrets behind game-changing business books, diving into the minds of influential authors and experts.

Whether you're writing your first book or looking to amplify your message, each episode provides insights, strategies, and inspiration to help you craft an authority-building book.


  • Series 1: Meet the marketing experts from Book Marketing Made Simple and learn how to leverage your book for business growth.

  • Series 2: Go behind the scenes with successful business authors and uncover the strategies that got them published.

  • Series 3: Tackle hot topics in book writing with expert insights and actionable advice from published authors.

  • Series 4: Explore publishing and marketing with conversations, inspiration, and top tips to maximise your book’s impact.
Tune in and take your book from idea to influence!

You can find out more about our events at www.librotas.com/librotasevents including our monthly Coffee and Connect Café networking event and writing retreat in Spain.

Get your copy of Karen's latest book at www.bookmarketingmadesimple.com.

Connect with Karen

Website: http://www.librotas.com
Facebook: https://www.facebook.com/librotas
LinkedIn: https://www.linkedin.com/in/karenwilliamslibrotas
X (Twitter): https://twitter.com/librotas
Instagram: https://www.instagram.com/karenwilliamslibrotas
YouTube: https://www.youtube.com/@librotasKaren Williams - Librotas Ltd Art Economics Leadership Literary History & Criticism Management & Leadership
Episodes
  • The New Rules of Writing a Business Book in 2025 and Beyond [S4 E12]

    The New Rules of Writing a Business Book in 2025 and Beyond [S4 E12]
    May 1 2025
    In this final episode of Series Four, Karen Williams and Sheryl Andrews dive deep into "The New Rules of Writing a Business Book." After 16 years in the business book world, Karen shares how publishing, writing, and book marketing have radically transformed - from the rise of self-publishing and the power of storytelling, to the surge in competition and the ever-shifting attention economy. Karen and Sheryl reflect on the challenges authors face today, from finding your unique hook to distilling your expertise into an engaging, succinct read. They discuss the balance between personal storytelling and business value, the importance of market research, and the pivotal role of professional editing. Plus, they reveal how to leverage technology, build your author platform, and market your book in a way that truly connects with your readers. Whether you’re wrestling with imposter syndrome, struggling to choose your book’s focus, or wondering how to make self-publishing work for you, this episode is packed with insight and encouragement. Tune in as Karen and Sheryl help you future-proof your business book for 2025 and beyond, and remind you that behind every great book is a supportive community - and a bit of messy, creative magic. ** Check Out Our Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into marketing strategies. You can find out more about this and our other upcoming events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com. Key insights Stand Out By Storytelling: The flood of new business books means you have to stand out. It’s no longer enough to share information—your unique story, clear message, and the value you offer are what connect you with readers. Publishing is More Accessible, But Professionalism Counts: With print-on-demand and self-publishing tools, it’s easier than ever to get your book out there. BUT, quality editing, design, and a clear narrative flow are critical—don’t skip the professional touches. Marketing is Author-Led (& Evergreen): Whether traditionally published or going solo, you’re responsible for building your platform and audience. Bring people along on your writing journey, leverage social media, and think beyond just the launch—keep your book in the conversation. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 New Rules for Business Books04:49 Fast-Paced Information Consumption06:17 Personal Narratives Driving Career Paths10:14 Clarity of Purpose in Writing15:31 Collaborative Growth Through Feedback19:23 Shift from Traditional to Self-Publishing22:30 Signposting Time Shifts in Stories26:10 Author-Led Marketing Reality29:16 Focus on Sharing the Journey32:56 Building Business Through Book Writing36:38 The Importance of Team Support37:33 Business Book Bites Series End Keywords: Writing a business book, Book publishing changes, book marketing, authority building, personal branding, author journey, imposter syndrome, storytelling, book clarity, book audience targeting, book hook, self-publishing, traditional publishing, print on demand, audiobooks, Amazon bestseller, book planning, professional book editing, book coaching, book mentor, librotas, marketing strategy, leveraging connections, email marketing, creating online events, niching your book, business ecosystem, book funnels, writing a book, thought leadership
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    38 mins
  • How to Transform Your Book Into a Successful Business Tool [S4 E11]

    How to Transform Your Book Into a Successful Business Tool [S4 E11]
    Apr 24 2025
    Welcome back to another episode of Business Book Bites! Karen Williams and Sheryl Andrews are diving deeper into the world of book marketing, particularly focusing on strategies to keep your book alive beyond its launch. We explore the importance of maintaining momentum after publishing your book, regardless of the publishing route you chose. We discuss the value of creating evergreen content and insights on how your book can serve as a powerful business tool, whether through workshops, speaking opportunities, or generating continuous reviews and referrals. Plus, we discuss the concept of leveraging your book's content for various purposes, including using it for blogs, webinars, and podcasts to extend its reach and impact. Discover innovative ways to collaborate, repurpose, and maintain visibility in the marketplace. You can get your copy of Book Marketing Made Simple on Amazon or all good book retailers. ** Check Out Our Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into maximising your book promotion online - how to say “buy my book” without saying “buy my book”! I am also running the Book Launch Blueprint workshop on Monday 30 June where I take you step by step through the process of becoming an Amazon bestseller - and giving you access to all the swipe files, emails, social media templates to be successful. You can find out more about all our events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com. Key insights Create Evergreen Marketing Strategies: Maintain visibility and reach new readers by repurposing your book content into evergreen marketing materials. Consider turning chapters into blogs, webinars, or even podcasts that can be accessed anytime. Leverage Your Book as a Business Tool: Use your book in speaking engagements, workshops, and as part of client offerings. Opportunities like bulk sales during events can significantly boost your book's reach. Continuous Reviews and Referrals: Encourage ongoing reviews on platforms like Amazon and Goodreads. These act as powerful social proof, making it easier for new readers to discover and trust your work. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotas https://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 Evergreen Products & Marketing Strategy05:46 Post-Launch Book Marketing Strategies08:31 Subtle Book Promotion Strategies10:37 Boosting Book Recommendations & Reviews13:01 Networking Strategies for Book Launches16:29 Expanding Book Ideas Into Content20:25 Book Collaboration and Expansion24:19 Guidance Through Book Publishing Process26:09 Promote Your Book Confidently Keywords: Book marketing, evergreen content, book launch, book as a business tool, repurposing content, guest blogging, post-launch book marketing strategies, book sales, target audience, networking, book reviews, social proof, book PR and media, podcast interviews, business credibility, content creation, course creation, speaking opportunities, niche audience, book publication, marketing strategy, business growth, book PR,
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    26 mins
  • How to Launch a Book that Gets Seen (and Shared) [S4 E10]

    How to Launch a Book that Gets Seen (and Shared) [S4 E10]
    Apr 17 2025
    In today's episode of the Business Book Bites podcast, Karen Williams, The Book Mentor, along with Sheryl Andrews dive deep into the world of book marketing, especially focusing on the crucial period around a book launch. They share insights on maximizing your book's visibility and sales, with strategies that include optimizing discoverability on Amazon, securing PR, and lining up the right launch support. Learn from their experiences, both personal and with clients, as they discuss building a robust pre-launch momentum and keeping it alive well beyond publication day. Plus, they offer valuable tips on securing endorsements, asking for help, and celebrating your book's launch in style. Whether you’re a seasoned author or just starting out, this episode is packed with advice and encouragement to ensure your book reaches its full potential. You can get your copy of Book Marketing Made Simple on Amazon or all good book retailers. ** Check Out Our Events ** If you’d like to find out more about how we can support you with your book, come along to one of our free monthly networking events, the Coffee and Connect Café held on the first Tuesday of each month. Our next event is on Tuesday 3 June where we will be diving into maximising your book promotion online - how to say “buy my book” without saying “buy my book”! I am also running the Book Launch Blueprint workshop on Monday 30 June where I take you step by step through the process of becoming an Amazon bestseller - and giving you access to all the swipe files, emails, social media templates to be successful. You can find out more about all our events at https://www.librotas.com/librotasevents. Or contact Karen Williams via www.librotas.com. Key insights Visibility and Support: Building a network and asking for help is crucial. Your friends, family, colleagues, and connections can make a significant impact when it comes to sharing your book’s launch. Discoverability Optimization: Make sure your book is easily found online by focusing on the right categories, keywords, and metadata. A well-crafted title and subtitle, along with a strategic description, can improve your book’s searchability. Celebration and Execution: The launch is also a celebration of your hard work. Whether it’s a full-blown launch party or a quiet toast, marking the occasion keeps the excitement alive and engages your community. Bio – Karen Williams Karen Williams is The Book Mentor at Librotas®, a leading authority in helping experts, entrepreneurs, and leaders write and market non-fiction books. Having started out in business in 2006, and writing her first book in 2009, she knows the difference that writing a book can make to your business when done well. With a focus on sharing significant stories and memorable messages, Karen guides her clients through the entire process of planning, writing, marketing, and launching a book that boosts credibility, attracts new clients, and creates exciting opportunities. Karen is the bestselling author of 10 books and a TEDx speaker. Website: https://librotas.com Socials: https://www.facebook.com/librotashttps://twitter.com/librotashttps://www.linkedin.com/in/karenwilliamslibrotas/ https://www.instagram.com/karenwilliamslibrotas https://www.youtube.com/@librotas Bio – Sheryl Andrews Sheryl Andrews is The Listening Detective and is known for helping you do more of what you love and ditch the critic that says you can’t. Sheryl spends her time supporting individuals to work, learn and live at their best, both independently and in groups, and her first book, Manage Your Critic, was published in 2016 and she is currently writing her second. Website: https://stepbysteplistening.com Time-stamped overview: 00:00 Book Launch Success Strategies05:10 Book Promotion & Network Strategy06:55 Leveraging Small Networks Effectively12:48 Securing Book Endorsements and Reviews14:56 Expanding Book Reach via Influencers18:19 Seek Help and Delegate Tasks22:25 Measuring Success in Launches24:05 Creative Book Launch Strategies26:44 Celebrate Your Writing Milestones Keywords: book launch, book sales, book publication, book PR, book launch support, book design, Amazon launch, amazon bestselling launch, book marketing, street team, engaging influencers, book endorsements, PR strategy, book keywords, book categories, podcast interviews, book metadata, book launch event, becoming a bestseller, book launch party, amazon bestseller, librotas, book marketing made simple
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    27 mins
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