Today, we're joined by the incredible Jennifer Sutton, a three-time founder and four-time mom, who’s been shaping healthier, sustainable brands for years. Jennifer's journey from founding Bright Marketing, a multi-year, billion-dollar agency, to creating Orange WIP, a media company dedicated to supporting founders, is nothing short of inspiring. Join us as Jennifer demystifies the often-confusing worlds of branding, marketing, and advertising. With her vast experience and keen insights, she breaks down why understanding consumer behavior is the key to successful marketing. Whether you're an entrepreneur looking to refine your brand or a business owner aiming to amplify your message, Jennifer’s expertise will guide you through the essential steps to elevate your business strategy. Get ready to take notes—this episode is a treasure trove of actionable advice!

Key Points:

Meet Jennifer Sutton

[00:27] - Get to know this powerhouse founder and marketing expert.

Consumer Behavior's Importance

[01:14] - Why understanding consumer behavior is the cornerstone of effective marketing.

Defining the Differences

[01:36] - Branding vs. Marketing vs. Advertising: Clear up the confusion and learn their distinct roles.

The Heart of Branding

[03:07] - Discovering and addressing your audience’s pain points.

Crafting Your Marketing Framework

[05:17] - Ensuring your brand message is consistent and compelling.

Strategic Advertising

[06:50] - How to prioritize and place your message for maximum impact.

Smart Marketing Spending

[08:34] - Balancing budget, expectations, and results.

Synergy in Strategy

[09:56] - Working backward from your goals to create a cohesive strategy.

Connect with Jennifer

[10:25] - Learn how to dive deeper into her insights and expertise through Bright Marketing and Hello Chaos.

Quotable Moments:

[02:15] - "Branding is really figuring out what your message is, your positioning, and making sure it is meaningful, relevant, and unique." - Jennifer Sutton

[07:11] - "Advertising becomes really easy because you've done all the hard work to determine where you need to be found, seen, and heard." - Jennifer Sutton

Links Mentioned:

• Bright Media: https://www.gobrightnow.com
• Hello Chaos Podcast:https://www.hellochaos.com
• Jennifer Sutton on LinkedIn: https://www.linkedin.com/in/jenniferjsutton
• https://www.beefymarketing.com
• https://trustyourwingman.com

Thank you for tuning into this episode of the Business Growth Hacks Podcast! If Jennifer’s insights left you inspired and hungry for more, don’t forget to subscribe, rate, and review us wherever you listen to podcasts. For daily marketing tips, follow Beefy Marketing on Facebook, Instagram, and YouTube at Beefy Marketing. Until next time, keep hustling and growing your business!

Today's episode is all about tackling a common challenge many leaders face: stage fright. We know it's super scary, but we're here to explore how you can use podcasts as a training ground to overcome this fear and become a motivating CEO. Stick around and learn how podcasts can help you build confidence and captivate any audience.

In this episode, we dive into why stage fright affects so many people, including seasoned CEOs. We discuss how podcasting offers a low-pressure environment to practice public speaking, build your personal brand, and develop essential communication skills. We also share practical steps to get started with podcasting and highlight inspiring real-life examples of leaders who have overcome their fear of public speaking through podcasts.

Key Points:

- [0:00] - Introduction to the episode and the importance of overcoming stage fright.

- [1:03] - Why stage fright is a common issue, even for CEOs.

- [2:11] - Using podcasts as a training ground to build confidence.

- [2:30] - Key steps to get started with podcasting, from choosing a topic to recording regularly.

- [3:46] - The benefits of podcasting for building communication skills and self-assurance.

- [4:27] - Encouragement to start small, even as a guest on other podcasts.

- [5:02] - Real-life examples of leaders who have used podcasts to hone their speaking skills.

- [5:26] - Practical tips for starting your podcast journey, including equipment and recording environment.

- [7:32] - The importance of authenticity and connection in podcasting.

- [8:11] - Closing remarks and a reminder to have fun with podcasting.

Links Mentioned:

• https://trustyourwingman.com
• https://www.beefymarketing.com
• Free Audio Software: https://www.audacityteam.org/
• https://www.adobe.com/products/audition.html
• https://www.apple.com/mac/garageband

Thank you for tuning into today's episode of Business Growth Hacks. If you found this episode helpful, don't forget to subscribe and leave us a review. We'd love to hear about your podcasting journey and how it's helping you overcome stage fright. Drop us a line athttps://www.businessgrowthhacks.com. Until next time, keep podcasting and growing your confidence!

Be sure to follow Beefy Marketing on Facebook, Instagram, and YouTube for more marketing tips and tricks. Visit our website to take your business to the next level.

Todays episode features Katie Smith, a dynamic marketing force and the queen of the customer journey. Katie's unique blend of adventure and marketing prowess has redefined B2B marketing, and she’s here to share her insights on navigating the complex world of customer journeys. We'll explore the critical phases of the customer journey map, explore the psychology behind consumer decisions, and discuss the importance of data in crafting effective marketing strategies. Don't miss out on this engaging conversation that promises to transform how you approach your customer interactions.

Key Points:

[00:00] - Introduction to Katie Smith, the Queen of the Customer Journey

[01:06] - Understanding the basics of the customer journey map

[03:19] - The psychology behind the customer journey and decision-making

[04:13] - Identifying the crucial phases in an effective customer journey

[05:48] - The importance of the awareness and delight stages

[07:14] - Keeping customer journey processes simple and data-driven

[08:49] - Insights from sales and customer experience teams

[09:26] - Adapting to customer behaviors and meeting their needs

Links Mentioned:

• Follow the Wild Path: http://www.followthewildpath.com
• http://www.businessgrowthhacks.com
• http://www.beefymarketing.com
• https://www.facebook.com/BeefyMarketing
• https://www.instagram.com/beefymarketing
• https://www.youtube.com/c/BeefyMarketing

Thank you for tuning into this episode of the Business Growth Hacks Podcast! If you found today's discussion helpful, make sure to rate, follow, share, and review our podcast. Until next time, keep growing your business!