Are you constantly seeking ways to stay relevant, competitive, and profitable? One emerging trend that has gained significant attention is sustainability. Going sustainable has become more than just a buzzword; it is now a strategic move that can have a profound impact on businesses across various industries.

Bob Willard is a leading expert on quantifying the business value of sustainability strategies.

He has given over a thousand presentations, has authored six books, and provides extensive resources for sustainability champions.

He is an award-winning certified B Corp, a Certified Sustainability Professional, and has a PhD in sustainability from the University of Toronto. Bob is a leading expert on quantifying the business value of sustainability strategies.

He has given over a thousand presentations, has authored six books, and provides extensive resources for sustainability champions.

He is an award-winning certified B Corp, a Certified Sustainability Professional, and has a PhD in sustainability from the University of Toronto.

In this episode, we will explore the potential benefits and opportunities that going sustainable can bring to your business and its profits. Whether you are a small startup or a large corporation, embracing sustainability could be the key to unlocking new avenues of success. Let's dive in and discover how embracing sustainability can not only transform your business but also benefit your shareholders and stakeholders, driving your profits to new heights.

"The business case for converting or making the transition to renewable energy is a no-brainer, as long as you can get past the mindset that it's okay to do the right thing because it's gonna be good for the bottom line." - Bob Willard

Topics Covered:

00:00 - Introduction

0 :57 - How his IBM experience allowed him to be an effective change agent in the sustainability space

02:44 - Taking matters into his own hands where the government has failed [and engaging businesses to take part for more social and bottom line impact]

07:45 - Sustainability as a business issue [opportunities and risks involved] and the challenge of convincing companies to act faster on this

12:11 - The five-stage journey companies go through when connecting with the topic of sustainability

14:24 - What companies don't realize when adopting a culture of sustainability and why there is urgency for this

19:05 - Who has the biggest influence in embracing sustainability in a company and why big industry players can be sustainable [the idea of sustainable procurement]

25:14 - How to design a sustainable business blueprint [ rewards and incentive, metrics for tracking ]

40:03 - Why productivity is the least understood benefit of sustainability, adopting creative collaborations

51:01 - What makes him hopeful but not optimistic about achieving a sustainable economy, how is he leaving a legacy as a grandparent

Connect with Bob Willard:

• Website: https://sustainabilityadvantage.com/
• LinkedIn: https://www.linkedin.com/in/bobwillardsustainabilityguy/

Connect with Mert Cantimur:

• Website: https://executeandoutlast.com/  
• X: https://twitter.com/mertcantimur_   
• Instagram: