Episodes

  • Episode 15: Football & Marketing: Equality, Unity & Passion
    Jun 18 2024

    In this episode, we have some great banter with the legend that is Maz (Marrie Wieczorek), former Middlesbrough FC Women player and manager and England Lioness:

    We talk about MFC Foundation, her current timeline project, a royal encounter and the Boro Women Ultras. Listen now to hear about:

    • The importance of equality for men and women, girls and boys in football
    • How football unites families and people of all ages
    • How her passion for football and team translates into marketing, where you are also working on a process and performing to win!
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    33 mins
  • Episode 14: Effective Communication With Your Most Influential Resource
    May 9 2024

    In this podcast you can expect some great banter, bold statements (on both sides!) and some great recommendations from Kathryn Rodgers, HR Consultant and franchise owner of face2faceHR in Newcastle.

    Kathryn loves effective communication and delivering flexible, people-oriented Human Resources (HR). In this episode, we discuss:

    • How people are your most influential resource in terms of getting you where you want to go, and how you can make that happen
    • The benefits of face-to-face communication over the written word
    • What marketing means to Kathryn and how an interest in people’s stories motivated her to start a career in HR
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    37 mins
  • Episode 13: Rethinking The Customer Experience
    Feb 19 2024

    In this episode, we chat to Phil Wears, Founder of Mango Dental Technologies, a family run business who are delivering and improving dental technologies such as dentures, implants, crowns & bridges via a forward-thinking dental lab and academy for dentists.

    Expect a hole(!) load of puns and banter in this episode which covers:

    • How Mango Dental set out to rethink everything about dental technologies from their name, the feel of the lab, the customer journey, to the whole experience.
    • How they created a world class academy with speakers from all over Europe and make it accessible to North-East dentists.
    • How Mango Dental is going to be working with Red Button Marketing Training to empower dentists and practice owners with the right marketing plan.
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    19 mins
  • Episode 12: How Staff Wellbeing Helps Impact Childrens' Lives For The Better
    Feb 13 2024

    In this podcast we chat to Rachel and Laura from First For Fostering, a small, community based, Independent Fostering Agency located in Darlington.

    Rachel is passionate about making a positive difference to childrens' lives and founded First For Fostering in 2019. Laura is one of the amazing social workers and a foster carer. In this podcast you will discover:

    • Common myths around fostering and what the process looks like
    • How First For Fostering have built a team of people to help carers succeed
    • How a happy and motivated team has a great impact on people interested in fostering
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    18 mins
  • Episode 11: “Sticking” The Elements Of Marketing Together In Line With An Overall Goal
    Dec 18 2023

    In this episode of Button Banter, we talk to James Lees, Managing Director of marketing agency Blend about:

    • How his marketing journey started
    • Nurturing talent and creating future marketing directors
    • How marketing processes and football have many similarities
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    23 mins
  • Episode 10: The Benefits Of Being Surrounded By Great People
    Dec 14 2023

    In this episode, we chat to Helen Stewart, Managing Director at Colewood Digital, a fantastic digital marketing agency based in Teesside:

    • Discover how Helen’s journey unfolded from starting out as a PPC exec in London to leading Colewood Digital as MD for the last 3 years
    • Hear about Helen has created a great team spirit, been open to innovation and embraced change
    • Remember microsites? How the world of marketing and digital has changed over the years
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    19 mins
  • Episode 9: Helping Great Clients Gain Recognition
    Nov 21 2023

    In this episode of Button Banter we chat to Graham Robb, Founder and Senior Partner of Recognition PR about:

    • The story behind how Recognition PR was founded
    • How feedback from great clients helped them grow a successful business
    • The importance of having the team on board with the company values and objectives
    • The impact of changing technology on the world of PR
    • How Graham became an expert on 80s pop song intros!
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    27 mins
  • Episode 8: ITS All About The Customer Experience
    Oct 5 2023

    In this episode we talk to the fabulous Carole Knott, Head of Operations at independent systems integrator, ITS. Along with lots of banter and a bit of a local debate, we uncover:

    • What the customer journey looks like for ITS and why it’s so important
    • Marketing as an art
    • Vision, clarity and a bright future for ITS
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    18 mins