In the latest episode of CEO Growth Talks, host Pete Hayes is joined by Ellen Wood, the CEO, founder, and president of VCFO, who shares insights into her journey and the evolution of her company. Ellen, who pioneered the concept of virtual CFOs nearly 28 years ago, reflects on how VCFO has grown and adapted over the years - from the initial skepticism she faced with the fractional model and how her vision eventually became a widely accepted industry practice.

"More executives see opportunities to take their expertise into a fractional role, and they’re more comfortable doing that because of the technology support that they have and the adoption of fractional as an acceptable alternative to an in-house executive role." - Ellen Wood

Ellen’s leadership style emphasizes collaboration, empowerment, and community involvement and has been integral to the company’s success. Find out the practices and tools she’s found helpful along the path to scaling her business, particularly through challenging times like the pandemic, and how she fosters a company culture that prioritizes client success and employee engagement.

Follow Ellen Wood on LinkedIn - https://www.linkedin.com/in/ellenewood/

Follow Pete Hayes on LinkedIn - https://www.linkedin.com/in/petehayescmo/