In this week’s episode, Content Marketing Institute’s Robert Rose is wrapping up the podcast—at least for now. He’s wondering whether it can ever be as easy to stop things as it is to start them. And he explains how you can participate in what’s coming next. And that’s a wrap for the week ending September 11, 2020.  

HELP BUILD THE NEXT WEEKLY WRAP

See a content marketing example, idea, or article that moves you (whether it's good or bad)? Move it on over to us via this short form. 

Or, hashtag us up at #CMWorld. 

In this week’s episode Content Marketing Institute’s Robert Rose asks if we should be more controversial. Content Marketing Institute founder Joe Pulizzi talks with Robert talk about whether Google should replace universities. Finally, Robert points you to an article that asks whether you’re all in with content marketing (and tells you what to do if you’re not). And that’s a wrap for the week ending September 4, 2020.  

INTERVIEW OF THE WEEK 

 Joe Pulizzi, founder, Content Marketing Institute 

Joe is the Amazon bestselling author of Killing Marketing (along with Robert Rose) and the author of Content Inc. and Epic Content Marketing, which was named a “must-read business book” by Fortune Magazine. His latest book is his debut novel, The Will to Die.  

He’s founded three companies, including the Content Marketing Institute, and launched dozens of events, including Content Marketing World. His foundation, the Orange Effect (OEF), delivers speech therapy and technology services to children in more than 25 states. 

Get more from Joe: 

Visit https://www.joepulizzi.com/

Subscribe to The Random Newsletter: https://www.joepulizzi.com/signup/

OUR CONTENT MARKETING IDEA OF THE WEEK 

Go All In With Content Marketing or Do Nothing: #CMWorld 

https://contentmarketinginstitute.com/2016/09/all-in-content-marketing/

In this week’s episode, Content Marketing Institute’s Robert Rose talks about asking for favors before earning audience trust. He talks with Bynder’s Brian Kavanaugh about the growing importance of user generated content. And finally, he points you toward a crash course in journalistic principles that help brands earn trust. And that’s a wrap for the week ending August, 28, 2020. 

INTERVIEW OF THE WEEK

Robert’s guest this week is Brian Kavanaugh, director of North American field and global customer marketing for digital asset management company Bynder.  

Learn more about Brian and Bynder: 

• Visit the Bynder website: https://www.bynder.com/en/ 
• Check out Bynder partner Stackla for more on UGC: https://stackla.com/
• Connect with Brian on LinkedIn: https://www.linkedin.com/in/brian-kavanaugh-a1b53b19/ 

OUR CONTENT MARKETING IDEA OF THE WEEK 

Want to be Trusted? Here’s a Crash Course in Brand Journalism 

https://contentmarketinginstitute.com/2019/02/trusted-brand-journalism/