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A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue. Key topics include: why people development is more important than ever; why there are so few marketers on boards; how careers benefit from constantly leaving your comfort zone; and the difference between enterprise and marketing thinking. Tune in to hear about candidate faux pas including not eating at the restaurant chain before the interview.

Join us on CMO Confidential with Mike Linton as we uncover "The CMO's Secret Weapon: Are You Missing It?" This episode dives deep into the evolving role of the Chief Marketing Officer, featuring insights from Peri Hansen, a top executive search expert from Korn Ferry with over 25 years of experience. Tune in to hear Peri perspective on the CMO as the connective tissue within an organization—linking sales, strategy, operations, and finance into a cohesive corporate strategy.

Key topics include:

- The transformative power and increased influence of the CMO role in modern enterprises.

- Essential skills and experiences that make a successful CMO.

- Insights into holistic and enterprise thinking for marketing leaders.

- The importance of cross-functional collaboration and financial fluency.

- Strategies for upskilling and talent development within marketing teams.

Peri also shares her expertise on the importance of effective vendor management and the current job market trends for marketing executives. Whether you are an aspiring CMO or a seasoned marketing professional, this episode is packed with valuable advice and real-world examples.

Subscribe to the CMO Confidential channel for more exclusive content and stay ahead in the dynamic world of marketing leadership. Don't miss out on these expert insights—your future as a CMO could depend on it!

#CareerAdvice #CmoJob #MarketingPodcast #Marketing #MikeLinton

CHAPTERS:

00:00 - Intro

00:40 - The CMO as Connective Tissue

05:24 - Holistic Thinking

07:41 - Marketing Structure

11:05 - Upskilling Talent Development and Change Management

13:39 - Job Market

20:16 - How to get to the C-Suite

23:20 - How to judge your career

25:30 - Last question: Funniest story or a piece of advice we haven’t discussed

28:55 - OUTRO

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A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his career change from consumer goods to technology. Key topics include: why you probably don't need to train your own generative AI model; tips for selecting AI vendors; and the rise of account based marketing in the B2B space where everyone is buying off a spreadsheet. Tune in to hear how to avoid AI "snake oil."

🚀 Explore the Intersection of AI, Mainframes, and Modern Marketing! 🚀

Welcome to this episode of "CMO Confidential," the podcast that takes you deep into the decisions and drama of being a Chief Marketing Officer. Hosted by the seasoned five-time CMO, Mike Linton, this episode features Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket.

**Key topics include:**

- The evolving B2B technology landscape and recovery post-2022.

- The hype and reality of AI and its integration with mainframes.

- Cybersecurity trends and the importance of protecting enterprise data.

- The complexities and benefits of digital transformation.

- Practical advice for marketers navigating tech-heavy industries.

Tune in to hear Phil Buckaloo discuss his journey from brand management at Procter & Gamble to leading technology initiatives at IBM and Rocket. With invaluable insights, Phil shares how AI and mainframes are reshaping marketing strategies and operations.

**Guest Highlight:**

Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket, former General Manager at IBM, and an expert in cloud, mobile, and software business.

**Closing Remark:**

Don't miss this deep dive into the synergy of AI, mainframes, and marketing. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in your marketing career.

🎧 Subscribe and listen to more insightful episodes on Spotify, Apple, YouTube, and the IAR Everything Network.

Stay safe and stay savvy, marketers!

#AI #Mainframes #ModernMarketing #CMOConfidential #MikeLinton #PhilBuckaloo #DigitalTransformation #Cybersecurity #MarketingLeadership

#AiInMarketing #MarketingTechnology #EnterpriseTransactions #BigData #AiApplications

CHAPTERS:

00:00 - Intro

1:34 - B2B Tech Landscape

4:15 - Digital Transformation

7:11 - Modernization Without Disruption

9:12 - Functions Marketers Care About Trapped in the Mainframe Process

10:48 - How AI is Sitting on Top of Mainframe Transactions

13:45 - Transitioning from Marketing to Tech

17:48 - How Companies Should Buy AI

20:25 - When to Train Your Own AI Model

22:43 - How to Pick the Right AI Vendor

25:20 - Advice for Marketers

28:22 - Advice for Marketers Working in Tech

33:02 - Advice for Marketers Interviewing at a Tech Company

34:14 - The MTECH Stack

37:13 - Funniest Story or Practical Advice We Haven’t Talked About Yet

39:07 - Outro

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketplace, how communities are particularly suited to B2B, why you should "never fall in love" with an influencer, and the difference between "rented" versus "owned" demand. Tune in to hear how to avoid the 3 biggest influencer mistakes - hint, patience is a virtue.

Welcome to **CMO Confidential**, where seasoned CMO Mike Linton delves into the complexities of being a chief marketing officer. In this episode, Mike interviews John Davids, Founder and CEO of Influicity, and author of "Marketing Superpowers." Tune in to hear the secret to building self-propelling brand communities.

**Key topics include**:

- Definition and importance of brand communities

- Strategies to create self-propelling communities

- The role of influencers in community building

- Practical steps for marketers to build and nurture communities

- The impact of AI on influencer marketing

John shares invaluable insights on how communities can organically amplify your brand without relying heavily on paid platforms. Learn about the unifying belief, faith drivers, and actionable steps that can transform an audience into a thriving community.

**Guest Highlights**:

- John Davids, Founder & CEO of Influicity

- Author of "Marketing Superpowers"

**Tune in to hear** expert advice on fostering communities that grow your brand sustainably amidst the changing marketing landscape. Whether you're a seasoned CMO or an aspiring marketer, this episode is packed with actionable insights.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and never miss an episode! Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay informed and stay ahead in the marketing world with **CMO Confidential**.

#BrandCommunities #BrandMagic #InfluencerMarketing #BrandFans #BrandLoyalty

CHAPTERS:

00:00 - Welcome

1:29 - What is a Community

5:27 - Why is Community Important Now

7:36 - How to Build a Community

12:21 - When to Start a Community

16:59 - Thinking About Influencers

20:49 - Influencer Roster

23:10 - Structuring Influencer Contracts

24:31 - Mistakes Brands Make in Community Building

27:40 - Future Trends and AI Impact

29:41 - Funniest Story and Practical Advice

31:43 - Outro

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