• CX Principle 8: Consider all the senses

  • Apr 16 2024
  • Length: 8 mins
  • Podcast

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CX Principle 8: Consider all the senses

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  • Summary

  • Have you ever considered sensory marketing or ever been compelled to buy something due to the smell, touch, taste, sound or sight?

    In this episode you can find out how Bloomingdales, Octopus Energy, GT85, Rolls Royce and many other brands have leveraged sensory marketing to leave a lasting memory.

    Find out how you can consider all the senses and enhance customer experiences.

    Thanks for listening.

    Don’t miss out on your FREE customer journey mapping template, and get your copy of the CX Principles white paper: https://fabricx.agency/cx-principles/

    Connect with us!

    Instagram: @fabricxlabs

    LinkedIn: https://www.linkedin.com/in/si-elliott/

    Research related to this episode:

    • https://www.psychologytoday.com/us/blog/the-athletes-way/201506/how-does-scent-drive-human-behavior
    • https://econsultancy.com/octopus-energys-head-of-digital-on-creating-outrageously-good-customer-experiences/
    • https://octopus.energy/shut-up-and-hold-me/ http://bibl.imuz.uw.edu.pl/wp-content/uploads/sites/285/2017/12/North-Hargreaves-McKendrick_1999.pdf
    • https://thedecisionlab.com/intervention/how-in-store-music-increased-french-wine-sales-by 330#:~:text=Although%20the%20music%20had%20no,wine%2C%20which%20prompted%20 the%20behavior
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