Welcome to the latest episode of Caffeinated Campaigns! In this episode, we have James Gilbert, the CMO of Flip, sharing his insights and experiences about growth. James has been a CMO three times and has had two successful exits, so he has plenty of experience to pull from.

Here are the three highlights from this episode:

1. Importance of Data Manipulation for Business Success: James emphasizes the importance of data in marketing and how it can make or break a business. He advises companies to triangulate their data with multiple sources to ensure accuracy and to govern it properly.

2. Unconventional Marketing Strategies Stick in People's Minds: James believes that B2C brands have done a better job of creating memorable marketing campaigns than B2B brands. He suggests that B2B brands should focus on creating unconventional moments that people will remember.

3. Email Marketing is a Cheap and Creative Way to Grow Your Business: James shares that email marketing is one of the cheapest channels for growth marketing. He encourages companies to test out being creative and quirky with their email subject lines to see if it works.

Don't miss out on the valuable insights shared in this episode! Subscribe to Caffeinated Campaigns now to stay up-to-date with the latest marketing trends and strategies.

2/13/23

Caffeinated Campaigns

Lauren Hoffman-Noark - Creative Director, Fund That Flip

2/06/23

Caffeinated Campaigns

Idan Geva - Co-founder & CEO, Verbato AI

1/30/23

Caffeinated Campaigns

Patrick Maravilla - Founder, Little Big Engine

01/23/2023

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Alain Merville - Founder & CEO, Yousicplay

1/16/23

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Maria Burns Ortiz - Co-founder & CEO, 7 Generation Games

12/19/2022

Caffeinated Campaigns

Rick Shimko - Product Marketing Director, Oracle

Rick digs into

• Always assuming positive intent
• How inseparable sales & marketing are
• Truly understanding your buyer
• And much more!

See what else I'm working on!

Learn Copy Tactics That Make Us Click

Turn Your Website Visitors Into Repeat Purchasers

Caffeinated Campaigns Podcast Page

12/19/2022

Caffeinated Campaigns

007 Brett Swenson - VP of Marketing, Kizik

Brett digs into

• The importance of creating emotion and connection in marketing from his years in the photography business.
• The true impact of personal accountability as a professional.
• Why getting complacent leads to mistakes.
• And much more!

See what else I'm working on!

Learn Copy Tactics That Make Us Click

Turn Your Website Visitors Into Repeat Purchasers

Caffeinated Campaigns Podcast Page