Camp Content

By: Heartcast Media
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  • Summary

  • Camp Content is a podcast about content marketing in 2024. Its a fast paced, fun show to highlight you, your company, and the work you are doing specifically in marketing. More importantly, it will be fun-ish. Speed rounds, top 10 lists and so much more, it will be at least slightly better than another Zoom meeting and we only need 30 mins of your time.

    https://www.heartcastmedia.com/camp-content/
    Heartcast Media
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Episodes
  • Mastering Revenue Strategies in Enterprise SaaS with Stephen Thomas

    Mastering Revenue Strategies in Enterprise SaaS with Stephen Thomas
    Sep 24 2024
    Welcome back to Camp Content, where we explore content creation and revenue growth. Today, we feature Steven Thomas, Chief Revenue Officer at Asigra, who brings over 25 years of experience in enterprise SaaS, cybersecurity, and data protection. Host Molly Ruland and Matt Billman will discuss Stephen’s career across companies like Risk Optics and Symantec, and his role at Asigra in Toronto with their SaaS Assure platform. Tune in to learn how Steven uses AI in sales, builds client relationships, and the leadership lessons he values

    Connect with Stephen: https://www.linkedin.com/in/stephenthomascissp/

    Website: https://www.saasassure.com/

    Episode Timestamps:
    00:00 - Intro
    00:29 - Boosting Data Backup Partnerships with Midsize MSPs
    05:34 - Navigating Email Marketing Amid Tech Giant Updates
    07:03 - Supercharging Engagement Through LinkedIn and Events
    11:46 - Pinpointing and Engaging MSP Target Clients
    14:53 - Crafting Winning SaaS Strategies for MSPs
    17:47 - Streamlining Payments and Fostering Community Growth
    20:44 - A Leadership Approach by John Elled
    23:28 - Navigating Product Development for Startups
    25:17 - Embracing the Impact of Authentic, Imperfect Writing
    26:47 - Escaping AI Constraints for Creative Freedom
    27:55 - Outro

    Quote of the Episode: "Focus on knowing your ideal customer. For us, it's managed service providers targeting specific clients."— Stephen Thomas

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman
    Powered by: Heartcast Media,http://www.heartcastmedia.com
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    28 mins
  • Navigating AI in Marketing: Insights with Fernanda Ave

    Navigating AI in Marketing: Insights with Fernanda Ave
    Sep 7 2024
    Welcome back to Camp Content! In this episode, join our hosts, Molly Ruland, as we dive into the world of AI and content marketing with Fernanda Ave, Chief Marketing Officer of I 2a2. Discover Fernanda's favorite reads, productivity tools, and successful content marketing strategies. Learn about her campaign boosting female participation in AI courses in Brazil and I 2a2's efforts bridging AI ecosystems between Canada and Brazil. Get inspired by discussions on leadership, marketing, and AI's future. Tune in as they navigate the future landscape of AI, marketing trends, and the influence of educational content in driving transformative outcomes.

    Connect with Fernanda: Fernanda Ave | LinkedIn

    Website: i2a2.academy

    Episode Timestamps:

    00:00 - Intro
    02:13 - AI's Impact on Content Marketing in Podcasts
    06:18 - Key Project Goal Communication
    07:50 - Corporate AI Training Offerings
    12:23 - AI's Effects on Canadian Productivity
    15:47 - Partnering for Campaign Success
    20:10 - Bilingual Content Creation Excellence
    21:44 - Canada's AI Development Role
    26:56 - Stimulating Creativity in Business
    29:30 - Notion: An Adaptable Organizational Tool
    35:47 - Outro

    Quote of the Episode:

    "Understanding the impact of technology is key to market transformation and innovation." — Fernanda Ave

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman
    Powered by: Heartcast Media,http://www.heartcastmedia.com
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    36 mins
  • Navigating Telecom's Future with Steve Smith

    Navigating Telecom's Future with Steve Smith
    Sep 1 2024
    Welcome back to Camp Content! In this episode, join our hosts, Molly Ruland, as we delve into the significance of exceptional customer experiences and employee appreciation at Live Oak Fiber with our special guest, Steve Smith, Chief Revenue Officer at Live Oak Fiber. Together, we cover the unique in-house career opportunities and positive work culture. Steve also discusses their diverse marketing strategies, rapid growth, and customer-centric approach.

    Tune in for insights into communication trends and engaging with your audience for success.

    Connect with Steve: Steve Smith | LinkedIn
    Website: Reliable High-Speed Fiber Internet | LiveOak Fiber

    CTA & Description: To learn more contact us here: Contact us - LiveOak Fiber

    Episode Timestamps:

    00:00 - Intro
    01:48 - Business Consultancy for Digital Expansion
    07:15 - School Connectivity Challenges
    07:47 - Consumer-Focused Company Launch
    15:26 - Marketing: Orchestrating Success
    19:09 - Enhancing Teamwork with Diverse Perspectives
    22:48 - German Decision-Making and Vehicle Innovation
    24:45 - Leadership, Teamwork, Perseverance
    30:32 - Celebrating Progress and Approachability
    32:33 - Outro

    Quote of the Episode: "Conduct your marketing efforts with precision and balance for optimal impact." — Steve Smith

    For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

    Host: Molly Ruland, CEO & Founder
    Operations Manager: Matt Billman

    Powered by: Heartcast Media
    http://www.heartcastmedia.com
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    33 mins
Marketing Economics
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