• S5, E15: Turkeys of the Year: Roasting the Year's Not-So-Finest Moments
    Dec 19 2023

    Do you agree with Greg's and Gabe's turkeys of the year? What would you add to the list? With Thanksgiving and Black Friday in the rearview mirror, we take a break from our usual email marketing and ecommerce discussions and have some fun chatting about not-so-great moments of the year. 

    Losing $100B in market value? Sending an email full of placeholders? Using ChatGPT to fill out a legal document? Greg and Gabe cover it all in this fun episode!

    ============================= 

    Topics Discussed: 

    00:00 Intro

    01:16 USB keys

    04:23 $100B lost

    07:50 The real Walter White?

    12:34 Blinding sign

    15:12 Zoom on over

    17:39 One bad email

    21:15 ChatGPT law firm

    25:14 Geg & Gabe

    26:10 Turkey of the year

    29:41 Wrap up

    ============================= 

    📒 RESOURCES

    ============================= 

    ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

    ⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

    ⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

    ⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

    ⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

    =============================

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     ============================= 

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    31 mins
  • S5, E14: Buzzword Busters: Where Laughter Meets Marketing Lingo
    Nov 22 2023

    This isn't your typical email marketing podcast episode! 😅 

    This time, we've got a 10-minute timer and a bunch of industry buzzwords that we think deserve some good-natured teasing. Which buzzwords are getting on your nerves? 

    ============================= 

    Topics Discussed: 

    00:00 Intro

    01:15 Growth hacking / Growth marketing

    02:52 Zero-party data

    05:04 Learnings

    06:56 Disrupt / Disruptor

    09:19 Synergy

    12:24 Wrap up

    25:49 Wrap up

    ============================= 

    📒 RESOURCES

    ============================= 

    ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

    ⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

    ⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

    ⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

    ⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

    =============================

     ✅ START FREE with Omnisend 

    ============================= 

    ⚡️No credit card required 

    More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

    It's FREE - Click here 👉 https://bit.ly/3ouu38j

     ============================= 

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    13 mins
  • S5, E13: Overlooked Email Marketing Tactics for Black Friday, Free Shipping Dilemma & More
    Nov 16 2023

    What high-performing automation do brands frequently overlook? Should free shipping continue to be offered as a buying incentive, or is it now an expectation? How can gifts be used to increase sales? 

    Discover more in the latest podcast episode featuring our experts, Greg Zakowicz and Gabe Macaluso. 

    They explore a list of often overlooked items, discuss what new automations are worth including in your strategy, and talk about other hot topics. 

    And, we have a text-only email in the email review segment — the kind we often receive questions about. 👀 Tune in and find out what strategies you can still apply to your Black Friday and Cyber Monday plans.

    ============================= 

    Topics Discussed: 

    00:00 Intro

    01:06 Should brands suppress recent purchasers from holiday promotions?

    06:24 Should companies add more automation during the holidays?

    10:38 Which discounts work the best during BFCM?

    16:52 Commonly overlooked BFCM items are what?

    21:06 Live email review

    31:08 Wrap up 

    25:49 Wrap up

    ============================= 

    📒 RESOURCES

    ============================= 

    ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

    ⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

    ⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

    ⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

    ⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

    =============================

     ✅ START FREE with Omnisend 

    ============================= 

    ⚡️No credit card required 

    More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

    It's FREE - Click here 👉 https://bit.ly/3ouu38j

     ============================= 

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    32 mins
  • S5, E12: Pro Tips for Black Friday Email Marketing: Popups, Subject Lines & More
    Nov 13 2023

    Get ready for another lively episode of our Email Marketing Talk Show! 

    We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, as they dive into the hottest topics for the Black Friday Cyber Monday period. They provide tips on optimizing your popup forms for the holiday season and guide you on creating an excellent holiday email template. Plus, they share insights on BFCM subject lines and email preheaders.

    And let's not forget the live email review, where Greg and Gabe analyze an example from a Black Friday campaign and share some useful tips that you can apply to your marketing activities.

    ============================= 

    Topics Discussed: 

    00:00 Intro

    01:13 How should brands optimize their popups for the holiday season?

    05:34 Tips for designing great holiday email templates.

    10:04 What makes a great holiday subject line?

    14:51 Should I pay attention to preheader text?

    19:40 Live email review

    25:49 Wrap up

    ============================= 

    📒 RESOURCES

    ============================= 

    ⚡️ Free AI subject line generator 👉 https://bit.ly/40BOe2M

    ⚡️ Free email subject line tester 👉 https://bit.ly/47qaTSt

    ⚡️ Last-minute Black Friday email marketing tips 👉 https://bit.ly/3FUV9KS

    ⚡️ BFCM 2022: Email, SMS, and push message statistics and trends 👉 https://bit.ly/3QyTLm9

    ⚡️ The highest-converting Black Friday email subject lines 👉 https://bit.ly/3QFcwUO

    =============================

     ✅ START FREE with Omnisend 

    ============================= 

    ⚡️No credit card required 

    ⚡️Best for starting businesses 

    More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

    It's FREE - Click here 👉 https://bit.ly/3ouu38j

     ============================= 

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    27 mins
  • S5, E11: Live Email Review, Optimizing Transactional Messages & Strategies for No Discounting
    Nov 9 2023

    Get ready for another lively episode of our Email Marketing Talk Show! 

    We're back with another episode of our Email Marketing Talk Show! Our experts, Greg Zakowicz and Gabe Macaluso, share some handy tips for making transactional messages better and creating series for customers who haven't purchased recently. They also dive into the trending topic of not offering discounts and suggest alternatives — a hot discussion right before the Black Friday Cyber Monday rush. Plus, they review a live Black Friday campaign, offering valuable tips and ideas for this year. 

    ============================= 

    Topics Discussed: 

    00:00 Intro

    01:02 Should we optimize transactional messages, and how?

    05:31 Strategies when you don’t, or can’t, discount in your emails & SMS

    10:35 Tips for creating automated lapsed-buyer series

    16:58 Survivor: Which automation would you banish if you had to?

    20:38 Live email review

    26:10 Wrap up

    =============================

     ✅ START FREE with Omnisend 

    ============================= 

    ⚡️No credit card required 

    ⚡️Best for starting businesses 

    More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

    It's FREE - Click here 👉 https://bit.ly/3ouu38j

    ============================= 

    📒 CHECK THESE OUT 

    ============================= 

    ⚡️ Omnisend blog 👉 https://bit.ly/3QQAGx2 

    ⚡️ The advantages and disadvantages of discounts 👉 https://bit.ly/3sneYYd  

     ============================= 

     

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    27 mins
  • S5, E10: Email Marketing Debate - Text vs. HTML: Which Wins? Early Holiday Sales & More
    Oct 12 2023

    Get ready for another lively episode of our Email Marketing Talk Show! 

    Greg Zakowicz and Gabe Macaluso tackle the hot topics of text vs. HTML emails, early holiday sales, engaging product recommendation quizzes, sustainability's significance in consumer behavior, and the strategy behind cart abandonment splits. Tune in for valuable insights and don't forget to check out Omnisend's game-changing tools at a fraction of the cost. 

    ============================= 

    Topics Discussed: 

    00:00 Intro 

    00:51 Text vs. HTML 

    05:47 Holiday start date 

    10:13 Quizzes 

    15:00 Does sustainability really matter? 

    19:28 Cart abandonment splits

    =============================

     ✅ START FREE with Omnisend 

    ============================= 

    ⚡️No credit card required 

    ⚡️Best for starting businesses 

    More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

    It's FREE - Click here 👉 https://bit.ly/3ouu38j

    ============================= 

    ❗️ STANDARD & PRO plans with % DISCOUNTS %

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    ➡ Best for growing and medium-sized businesses focused on email marketing 

    ➡ Best for high-volume senders aimed at adding extra power with SMS 

    Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. 

    Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ 

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    24 mins
  • S5, E9: Ecommerce Marketing Trends 2023: H1 Report Highlights & Strategies for Success!
    Oct 12 2023

    Discover the latest ecommerce marketing trends in our podcast episode featuring insights from the new H1 2023 report by Omnisend! 

    Email marketing remains strong with an impressive $72 ROI for every $1 spent. Automated messages, SMS marketing, and web push notifications are driving sales growth. Maximize automation and harness the power of SMS to enhance your marketing strategy! 

     🔗 Plus, discover the myth-busting magic of Omnisend, the email marketing platform that gives you the tools for success without breaking the bank! 💪 Save 40% compared to those other guys! Check out the link in the video description to learn more.

    ============================= 

    📒 CHECK THESE OUT 

    ============================= 

    ⚡️Email, SMS, and push marketing statistics for ecommerce in H1 2023 

    👉 https://bit.ly/3rQeY2i

    =============================

     ✅ START FREE with Omnisend 

    ============================= 

    ⚡️No credit card required 

    ⚡️Best for starting businesses 

    More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

    It's FREE - Click here 👉 https://bit.ly/3ouu38j

    ============================= 

     

    Show more Show less
    24 mins
  • S5, E8: Boost Your Email Strategy: Opt-In Tips, Subject Line Testing, and Prime Day Insights
    Jul 24 2023

    Five captivating topics, each discussed in just three minutes, and a whirlwind of insights and sarcasm. 

    Greg and Gabe discuss dive into these crucial email marketing topics: single vs. double opt-in, subject line testing, sender name strategies, competing with Prime Day, and cart abandonment splits.

    Guess what? Great email marketing doesn't have to break the bank! Find out how Omnisend is changing the game at Omnisend.com. Get ready for a mind-blowing episode full of trendsetting ideas. Let's dive in and happy marketing!

    ============================= 

    Topics Discussed: 

    → Single vs. Double Opt-in: Which process should brands use when collecting email addresses?  

    → Subject Line Testing: Are tactics like emojis worth testing? Our hosts weigh in. 

    → Sender Name vs. Brand Name: Get insights on what works best for sender names. 

    → Competing with Prime Day: Essential tips for brands to stand out during Prime Day and the holiday season. 

    → Cart Abandonment Splits: Should brands split based on cart total? Find out!

    =============================

     ✅ START FREE with Omnisend 

    ============================= 

    ⚡️No credit card required 

    ⚡️Best for starting businesses 

    More than 100,000+ e-commerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts. Check our features. 

    It's FREE - Click here 👉 https://bit.ly/3ouu38j

    ============================= 

    ❗️ STANDARD & PRO plans with % DISCOUNTS %

     ============================= 

    ➡ Best for growing and medium-sized businesses focused on email marketing 

    ➡ Best for high-volume senders aimed at adding extra power with SMS Right now, you can save on our Standard or Pro plan by using the discount code below. Applicable for new and existing users on our Free plan. 

    Use the code → FOUNDONYOUTUBE ← GET A DISCOUNT - 10% OFF for 3 Months❗️ 

    Click Here 👉 https://bit.ly/45rqznz

     

    Show more Show less
    21 mins