We all know that storytelling is a powerful marketing tool. But when you combine it with real stories of how your program or service has impacted someone, you create something truly special. When you’re using your podcast as a tool to nurture and convert ideal clients, there are certain things they need to hear, believe, and understand about working with you before taking the first step to becoming a paying client. That’s why I teach my clients to create content that falls within three podcast episode types: authority, belief-shifting, and sales.

In today’s episode, we’re taking a deep dive into one of my favourite sales episodes: case study episodes. We’ll explore why these episode resonate so deeply with listeners, how they build trust and credibility, and most importantly, how you can structure them to increase your listener-to-client conversions. Let’s dive in!

🔗 EPISODE MENTIONS AND LINKS

Episode 56 Danielle Swimm On Her Podcast Launch Experience + Achieving Results In Less Than 30 Days

Episode 95 Three Episode Types To Turn Podcast Listeners Into Clients

Episode 106 Nathalie Alvarado On Her Chart-Topping Launch and Landing a New Mastermind Client + Resident Coaching Opportunity

Episode 142 From Stranger to $20k 1:1 Coaching Client In Less Than 30 Days w/ Isabella Ochoa

Episode 157 How Carolyn Solo Converts Listeners into Clients With A Niche Podcast

Ready to add a podcast to your marketing strategy so you can show up less on socials? Learn more about my podcast launch and growth services or book a call to discuss how we can work together.

🎙️ RELATED EPISODES

Ep 151 Grow Your Podcast Audience and Increase Listener-to-Client Conversions with the Podcast Growth Amplifier Program

Ep 149 Why Solo Podcast Episodes are a Must for Coaches and Service Providers

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This podcast is produced by Too Busy To Podcast.