MEET JENNY:
Jenny Roth is a sales copywriter for female-founded companies.

She believes good copy does more than make sales – it also leaves your clients feeling excited to work with you! Her copy continues to be the backbone of several multi-figure+ launches each quarter.

When she isn’t writing or mapping out launch strategies, Jenny spends time biking, camping, and being outdoors with her husband and three daughters.

IN THE CONVO:

• Jenny's formula to keep the client as a priority in your messaging
• The importance of an email campaign and how you can repurpose that copy into online content
• What "launching" is and how can you use it to boost your leads
• Jenny's go-to tips for email writing during the launch phase

CONNECT WITH JENNY:
📸@jennyrothcopywriting
🌐www.jennyrothcopywriting.com
🎁Free sales page template & masterclass: https://hidden-bread-949.myflodesk.com/k7de3jpf4j

CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!

🌟Write a review, share, and tag @celebrationpros for your first month free!
📸 - @celebrationpros
🌐 - www.carinhunt.com

MEET AGENT O:
Olivia Scholz aka "Agent O" helps your business go from struggling with frequent cash flow crunches to having enough cash in the bank to survive the ups and downs of a typical business. She found that 1 in 2 businesses fail within the first 5 years NOT because they are “bad at business” but because they do not have a profit strategy in place. So she created her Clarity to Profit Method to teach small business owners how to finally be and stay profitable.

In her 22+ years in business, Olivia Scholz has been a small business owner of a manufacturing firm, a wholesaler, and even a luxury retail jeweler. Her early years were spent listening to "shop talk" over the dinner table since all of her family members were entrepreneurs.

She eats, dreams, and thinks in spreadsheets and her passion is helping YOU keep more of the money you make. Seriously. Small business is her thing.

There are a ton of coaches, consultants, and gurus out there. Work with one who is technically savvy, LISTENS, CARES, UNDERSTANDS, and DELIVERS.

IN THE CONVO:

• How to strengthen your mindset around money for a profit-forward business.
• First steps towards building profit for your wedding business, from newbies to the OGs!
• Resources and tools to track progress and support your growth.

CONNECT WITH OLIVIA:
📸 @agento_profitcoach
🌐 https://www.agentoconsulting.com
🎁https://www.agentoconsulting.com/profit-freebie/

CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!

🌟Write a review, share, and tag @celebrationpros for your first month free!
📸 - @celebrationpros
🌐 - www.carinhunt.com

MEET PRERNA:
Co-founder of Content Bistro, and creator of the wildly popular, strategy-first copywriting program — Ready-to-Sell ™ Prerna Malik is a Copyhackers-certified conversion copywriter. ,,She uses her proprietary Conversion Brew ® process for writing conversion-rich, coercion-free emails that balance persuasion AND personality while blending sales strategies seasoned with integrity. ,,ALL of this ensures you get the ROI your business deserves.,,She has written for over 500 clients including industry icons such as Pat Flynn, Amy Porterfield, Joanna Wiebe and countless others. And clients have seen results like 7-figure launches and 6-figures in recurring revenue. ,,If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen, or traveling the world with her husband and business partner, Mayank, and their daughter, Manini.

IN THE CONVO:

• What copywriting is and how/where it is used in business.
• Are sales pages relevant for wedding pros?
• Examples of sales copy that help to convert leads to bookings!
• Common copywriting mistakes or red flags to be aware of.

CONNECT WITH PRERNA:
📸 @contentbristro
🌐 https://contentbistro.com/
🎁Amplify Your Sales: https://contentbistro.com/amplify/

CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!

🌟Write a review, share, and tag @celebrationpros for your first month free!
📸 - @celebrationpros
🌐 - www.carinhunt.com

MEET MARK:
Mark is the wedding industry's leading expert on paid advertising. He and his team at The I Do Society help wedding businesses use Google Ads, Meta Ads (FB/IG) and TikTok Ads to reach and convert their ideal couples at scale. While hustling and working hard to grow his family's wedding business in his early 20s, he discovered advertising. Over time he learned how to use ads to reach and convert the right couples. He turned this new skill into a system so he could help his friends in the industry succeed with ads too. Today, thousands of businesses of all types in the wedding industry have been helped by Mark's expertise in advertising.

IN THE CONVO:

• General overview of advertising strategies for wedding businesses in 2024
• Knowing when and how to start using advertising if you've never done it before (Google Ads, Meta Ads, TikTok Ads)
• What the future of advertising looks like for the wedding industry this year

CONNECT WITH MARK:
📸 @theidosociety
🌐 https://theidosociety.com/

CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!

🌟Write a review, share, and tag @celebrationpros for your first month free!
📸 - @celebrationpros
🌐 - www.carinhunt.com

IN THE CONVO:
Join us for an inspiring episode of the Celebration Pro Podcast featuring Nadine Boseman, a former middle school choir instructor who transitioned into a successful career as a master bridal seamstress and educator. Discover Nadine's journey and gain *gold nuggets* into creating unforgettable client experiences, building authentic vendor relationships, and discovering your unique superpower to attract ideal clients. With a focus on personal connections and incorporating a sensory experience into your service, Nadine empowers us all to follow our passion and embrace new beginnings in the wedding industry. Tune in to learn how to 'thread' your passion into a successful career and create magic moments for your couples!

• How to intentionally build hospitality into your client interactions
• Creative ways to stay top of mind with our industry peers
• Focus on your *super power* and avoid the comparison game

CONNECT WITH NADINE:
📸 @secretsofabridalseamstress
🎙️Secrets of a Bridal Seamstress

CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!

🌟Write a review, share, and tag @celebrationpros for your first month free!
📸 - @celebrationpros
🌐 - www.carinhunt.com

IN THE CONVO:
Welcome to a raw conversation filled with hard truths, big love, and lots of name-dropping!

Imagine turning a childhood knack for fundraising into orchestrating grand occasions that capture the heart of celebrations. That's the story of Keith Willard who now leads Keith Willard Events, crafting memorable moments for clients of all budgets - but known for his high-profile clients and sophisticated design style. Keith openly shares the twists of fate and the lessons learned in creating events that resonate long after the last toast is made.

If you thrive on juicy conversations within the wedding industry - you're in for a treat. We're name-dropping, sharing some crazy stories, and having mutual ah-ha moments along the way. I hope you enjoy this convo as much as I did!

CONNECT WITH KEITH:
🌐Keith Willard Events
📸 @keithwillard | @keithwillardevents
🎙️Behind the Veil

CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!

🌟Write a review, share, and tag @celebrationpros for your first month free!
📸 - @celebrationpros
🌐 - www.carinhunt.com

IN THE CONVO:
This week we welcome Brandee Gaar, the brilliant mind behind The Weeding Pro CEO, luxury wedding planner, podcast host, and industry thought leader. Brandee's journey from orchestrating childhood dinner parties to commanding a luxury event planning empire is awe-inspiring and yet feels familiar to many of us creative entrepreneurs.

Join the convo as we dive into the numbers game that can make or break your wedding business with our in-depth conversation on pricing strategies and profitability. We explore establishing competitive pricing that aligns with market demands and your self-worth, while also taking a moment to understand the difference between revenue and profit. With Brandee's expertise, learn the strategy and tools to transform your financial understanding, enabling you to pay yourself a fair wage, recruit a dream team, and scale with confidence. It's not just about working harder; it's about working smarter with every dollar your business earns.

Connect with Brandee:
🌐www.brandeegaar.com
📸 www.instagram.com/brandeegaar
🎁www.brandeegaar.com/6figureemails

CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!

🌟Write a review, share, and tag @celebrationpros for your first month free!
📸 - @celebrationpros
🌐 - www.carinhunt.com

IN THE CONVO: Wedding business strategist, Michelle Loretta, recounts her impressive transition from accountant to stationer, and finally to a financial guiding light in the event industry. Discover how she turned her flair for numbers into a successful business, guiding fellow creatives through the art of business planning and the inevitable ups and downs of the market. Michelle's candid storytelling, from launching a stationery line to founding the Be Sage conference, offers invaluable lessons in perseverance and adaptation for anyone navigating their own business terrain. Honestly, one of my favorite convos yet!

CONNECT WITH MICHELLE:
🌐 https://besageconsulting.com/
📸 https://www.instagram.com/besagealways/
🎁 Cashflow Planning for Event Business Owners -https://besageconsulting.com/cashflow

CONNECT WITH CARIN:
Hey CEO! Join us over at our new membership the Success Cellar 🍾 - exclusively for growth-minded wedding pros just like you!

🌟Write a review, share, and tag @celebrationpros for your first month free!

📸 - @celebrationpros
🌐 - www.carinhunt.com