Tapping into Gen Z is at the heart of a new influencer marketing network launched by Rubix Foods, which provides food flavors and ingredients to restaurants. Shannon O’Shields, VP of marketing at Rubix Foods, and Megumi Robinson, VP at Belle Communication, join host Matthew Schwartz to talk about the network, as well as some of the larger trends swirling around influencer marketing, which is expected to reach, which is expected to reach $8.1 billion this year and $9.2 billion in 2025, per eMarketer.

Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, and author of Madison Avenue Makeover: The Transformation of Huge and The Redefinition of the Ad Business, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.

Marketers who fail to make their voices heard in the growing debate regarding data privacy could be in for a rude wakening if they don’t step up to the plate. That’s according to Arun Kumar, author of the recently released book The Data Deluge: Making Marketing Work for Brands and People, and former chief data and marketing technology officer at The Interpublic Group of Cos. Kumar joins how Matthew Schwartz to discuss why the marketing field is may be making a grave mistake deferring to Big Tech when it comes to influencing the conversation about fostering online privacy.