Welcome to the Payroll Profits Podcast, the premier podcast for payroll entrepreneurs. In this episode, host Tyler Winn, CEO and Founder of Cirrus Payroll, dives into an insightful conversation with Tim Petrey, owner of HD Growth Partners and White Glove Payroll. Tim shares his journey from starting in a small CPA firm to creating a luxury payroll service, White Glove Payroll. Discover how Tim uses innovative software like Karbon to scale client services and enhance team communication. Learn about the challenges and triumphs of transitioning a payroll business to offer unparalleled service and efficiency. Whether you’re starting out or looking to scale your payroll practice, this episode is packed with valuable insights and strategies for success.

Show Notes:

• Introduction:
  • Host Tyler Winn introduces the episode and guest, Tim Petrey.
  • Overview of Tim's dual role as a CPA firm owner and payroll company founder.
• Tim Petrie's Journey:
  • Graduated college in 2008 during a challenging economic period.
  • Started working at a small accounting firm and decided to stay and grow the business.
  • Took over as operations partner in 2014 and identified inefficiencies in the payroll processes.
• Transition to Payroll Business:
  • Faced a decision in 2017 to either sell or fully commit to the payroll business.
  • Chose to create a separate entity, White Glove Payroll, to provide a luxury payroll service.
• Business Model and Branding:
  • Emphasized the importance of offering a high-touch, concierge-level service.
  • The branding and service levels reflect a commitment to providing a premium experience.
• Growth and Scaling:
  • Initial investment in building the right systems and processes.
  • Hiring dedicated staff focused exclusively on payroll services.
  • Challenges of making the business profitable in the early years.
• Client Onboarding and Experience:
  • Focus on seamless and worry-free onboarding for clients.
  • Ensuring clients experience luxury service from the first interaction.
  • Overcoming client hesitations about transitioning payroll providers.
• Strategies for Success:
  • Importance of investing in documentation and scalable systems.
  • Differentiating through superior customer service and dedicated payroll expertise.
  • Navigating the complexities of ownership and leadership in a payroll business.
• Conclusion:
  • Recap of key takeaways from Tim's experience and advice for payroll entrepreneurs.
  • Encouragement for listeners to invest in long-term growth and exceptional service.
• Tim's Links:
  • Follow Tim Petrey on LinkedIn.

Let's Connect

Payroll Profits - Join the wait list to learn more about growing your payroll business to 7-figures
Follow Tyler on LinkedIn.
Follow Tyler on Instagram.
Join the Payroll Relief User Group.

Presented by Cirrus Payroll

Contact Me
tyler@cirruspayroll.com