Welcome to the Payroll Profits Podcast, the premier podcast for payroll entrepreneurs. In this episode, host Tyler Winn, CEO and Founder of Cirrus Payroll, dives into an insightful conversation with Tim Petrey, owner of HD Growth Partners and White Glove Payroll. Tim shares his journey from starting in a small CPA firm to creating a luxury payroll service, White Glove Payroll. Discover how Tim uses innovative software like Karbon to scale client services and enhance team communication. Learn about the challenges and triumphs of transitioning a payroll business to offer unparalleled service and efficiency. Whether you’re starting out or looking to scale your payroll practice, this episode is packed with valuable insights and strategies for success.

Show Notes:

• Introduction:
  • Host Tyler Winn introduces the episode and guest, Tim Petrey.
  • Overview of Tim's dual role as a CPA firm owner and payroll company founder.
• Tim Petrie's Journey:
  • Graduated college in 2008 during a challenging economic period.
  • Started working at a small accounting firm and decided to stay and grow the business.
  • Took over as operations partner in 2014 and identified inefficiencies in the payroll processes.
• Transition to Payroll Business:
  • Faced a decision in 2017 to either sell or fully commit to the payroll business.
  • Chose to create a separate entity, White Glove Payroll, to provide a luxury payroll service.
• Business Model and Branding:
  • Emphasized the importance of offering a high-touch, concierge-level service.
  • The branding and service levels reflect a commitment to providing a premium experience.
• Growth and Scaling:
  • Initial investment in building the right systems and processes.
  • Hiring dedicated staff focused exclusively on payroll services.
  • Challenges of making the business profitable in the early years.
• Client Onboarding and Experience:
  • Focus on seamless and worry-free onboarding for clients.
  • Ensuring clients experience luxury service from the first interaction.
  • Overcoming client hesitations about transitioning payroll providers.
• Strategies for Success:
  • Importance of investing in documentation and scalable systems.
  • Differentiating through superior customer service and dedicated payroll expertise.
  • Navigating the complexities of ownership and leadership in a payroll business.
• Conclusion:
  • Recap of key takeaways from Tim's experience and advice for payroll entrepreneurs.
  • Encouragement for listeners to invest in long-term growth and exceptional service.
• Tim's Links:
  • Follow Tim Petrey on LinkedIn.

Let's Connect

Payroll Profits - Join the wait list to learn more about growing your payroll business to 7-figures
Follow Tyler on LinkedIn.
Follow Tyler on Instagram.
Join the Payroll Relief User Group.

Presented by Cirrus Payroll

Contact Me
tyler@cirruspayroll.com

In this episode, Tyler Winn sits down with Matt Vaadi, CEO of guHRoo, to discuss innovative approaches to growing a payroll business. Matt shares his journey from selling worms as a kid to becoming an ADP employee and finally an entrepreneur who leads with HR. Discover how integrating HR services can transform and expand your payroll business, the importance of community involvement, and how a mission-driven approach can differentiate your company in the market.

Introduction:

• Host Tyler Winn introduces the Payroll Profits Podcast and today's guest, Matt Vaadi, CEO of guHRoo.
• Overview of Matt's unique approach to growing his payroll business by integrating HR services.

Matt Vaadi's Background:

• Matt's early entrepreneurial ventures, starting with selling worms to fishermen.
• Transition from working at ADP to founding guHRoo.
• The pivotal moment that spurred Matt to pursue entrepreneurship: ADP's refusal to sponsor a local nonprofit event.

Leading with HR:

• Matt discusses the benefits of focusing on HR services to attract and retain payroll clients.
• Insight into the creation of guHRoo's proprietary software tailored to small businesses' HR needs.

Philanthropy and Community Involvement:

• Matt's mission-driven approach and the establishment of guHRoo as a mission-based company.
• Discussion on payroll with a purpose: donating 5% of business revenue to nonprofits.
• Matt's personal experiences with philanthropy and its impact on his business philosophy.

Challenges and Successes:

• The importance of community integration and support for small businesses.
• Matt's story of starting a local entrepreneurial conference in Columbia, South Carolina.
• Growth of the conference from a small gathering to a major event with substantial community involvement and sponsorship.

Managing Time and Priorities:

• Tyler and Matt discuss the challenges of balancing multiple business ventures and community projects.
• Matt shares his strategies for effective time management and maintaining focus on mission-driven goals.

Matt's Links:

• Learn more about Matt Vaadi's company: guHRoo
• Follow Matt Vaadi on LinkedIn.

Let's Connect

Payroll Profits - Learn more about growing your payroll business to 7-figures
Follow Tyler on LinkedIn.
Follow Tyler on Instagram.
Join the Payroll Relief User Group.

Presented by Cirrus Payroll

Contact Me
tyler@cirruspayroll.com

In this episode, join me and Div Bhansali, former VP of Marketing at AccountantsWorld By IRIS and current CEO of Marketing With Div.

Join us for an insightful session as we dive into the world of marketing strategies tailored specifically for accountants and payroll professionals.

Connect With Div Bhansali:
https://www.linkedin.com/in/divbhansali/

Get 15% OFF Geotoys with code: 15NEW
https://geotoys.com/

Let's Connect
https://www.linkedin.com/in/tylerwinn/
https://www.facebook.com/cirruspayroll
https://www.instagram.com/cirruspayroll


Join the Payroll Relief User Group
https://www.facebook.com/groups/payrollreliefusergroup


Presented by Cirrus Payroll
https://cirruspayroll.com/


Contact Me
tyler@cirruspayroll.com