In this episode, Michael and Clément Hynaux, a campaign manager at Ad Badger, uncover the secrets to a successful transition from a service-based business to SaaS. Have you ever wondered how a business changes when moving from providing services to a SaaS model?

Michael and Clément share their trials and triumphs on this battlefield. Learn how to delegate tasks effectively, adapt strategies, and avoid common mistakes that could be costly for your business.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 00:00 - Introduction

• 02:31 - A motivating tale

• 06:01 - Challenges in transitioning from service-based to SaaS

• 12:01 - Adapting strategies and the importance of delegation

• 18:01 - The role of machine learning in Amazon PPC

• 24:01 - Practical tips for a successful SaaS transition

• 34:01 - Closing thought

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️ ⁠
• ⁠How Search Term Algorithms Boost Amazon PPC?⁠
• ⁠How to align team goals using Amazon PPC data tools?⁠
• ⁠What is the role of data in Amazon campaign management?⁠
• ⁠How Do Technical And Creative Strategies Work Together In Amazon PPC?⁠
• ⁠What should you do first when Amazon PPC sales drop? ⁠
• 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠
• ⁠Subscribe to our newsletter⁠
• ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠
• ⁠Review all our show notes⁠
  

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Clément Hynaux

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno