If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call.

Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors.

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Intro

• 6:00 - Improve Amazon ranking whether A9 or A10 algorithm

• 7:20 - Speed round overview

• 9:05 - Seller Authority

• 12:07 - Impressions & Click Through Rate

• 15:35 - Conversion Rate

• 19:00 - Existing Sales on Amazon

• 20:58 - Off site sales

• 23:30 - PPC Sales

• 26:52 - Outro

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Other than CPC, what else ranks your Amazon Ads?
• PPC Booster Series
• What should you do first when Amazon PPC sales drop?
• Can Amazon PPC Success Be Predicted?
• What Are 7 Overlooked Seller Central Tools?
• How Does Tracking Keywords Help PPC?
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Get the Evergreen Campaign Creation Strategy Guide
• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Ryan Hofacre

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.

Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily.

🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide

This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide

• 2:18 – Intro

• 5:20 – Inspiration behind evergreen strategies for PPC

• 8:30 – Evergreen campaign creation strategy

• 11:17 – The “Protect” Strategy

• 18:20 – The “Conquer” Method

• 22:21 – The “Rank” Approach

• 26:06 – The “Dominate” Strategy

• 32:18 – The “Discover” Campaigns

• 41:23 – Connect with us

🦡 Resources & Links

• 🦡 GET AD BADGER ➡️
• Where to find Noemi, ScaleWave.io
• Wizards of Ecom Podcast

• Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet
• Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns
• What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies
• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook
• Get the Evergreen Campaign Creation Strategy Guide

• Subscribe to our newsletter
• Transform your workflow with our comprehensive Amazon Advertising checklist
• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Noemi Bolojan

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Podcast Coordinator and Graphic Designer: Sofiia Podash

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights.

We’ll see you in The PPC Den!

🦡 Highlights ​​

• 0:00 - Introduction

• 1:05 - What Defines Wasted Spend: Clicks with No Orders

• 2:10 - Steps to Download Sponsored Products, Brands, and Display Reports

• 4:01 - Weekly Analysis Timing

• 6:52 - Filtering Search Terms with Zero Sales

• 8:38 - Calculating Total Non-Converting Spend from Reports

• 12:28 - Common Misconceptions About Wasted Spend

• 12:54 - Practical Steps to Reduce Non-Converting Spend

• 14:51 - Using ACoS Power Ratio to Measure Efficiency

• 15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker

• 15:55 - Homework: Track and Analyze Your Non-Converting Spend

🦡 Resources & Links

🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/

What strategies can help minimize wasted spend in Amazon PPC?

https://youtu.be/FDwPBfb81Ec

What Do I Do With Wasted Ad Spend?

https://youtu.be/C8bNxLa2Sj4

What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies

https://youtu.be/ERHy10lGGX0

Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet

https://youtu.be/vE8AQB18SX0

How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales?

https://youtu.be/BiFg73uv_vQ

📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/

Subscribe to our newsletter: https://www.adbadger.com/newsletter/

Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/

Review all our show notes: https://www.adbadger.com/podcast​​​​​

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno