Chris and Doran are joined by Morgan Eckroth to discuss, "The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry", appearing in Sustainability, 2022, 14, 1657.

The paper makes the case that instagram marketing activities are good for achieving brand equity. Morgan is one of the very best at harnessing the various facets of developing a favorable brand. We hope you enjoy it!

The article can be found here: https://doi.org/10.3390/su14031657

About Morgan: Morgan (MorganDrinksCoffee on TikTok, Instagram, Youtube) is an Oregon-based social media creator, a second place finalist in the World Barista Championship, and digital content specialist at Onyx Coffee.

Introduction preamble: Lance Hedrick

Chris and Doran are joined by Maxwell Dashwood to discuss, "The safety and effectiveness of self-administered coffee enema", appearing in Medicine, 2020, 99, 36.

Besides discussing the paper, we also talk about Water for Coffee, weigh lifting, and try some of the recommended enema coffee.

The article can be found here: http://dx.doi.org/10.1097/MD.0000000000021998

About Maxwell: Maxwell is an established author of many books, owner of Colonna and Smalls in Bath and London, three-time World Barista Championship finalist, inventor, scientist, and my oldest coffee friend.

Introduction preamble: Samwell

Guest voiceover: K. Tobias Butler

Chris and Doran are joined by Christopher Feran to discuss, "Effects of coffee roasting technologies on cup quality and bioactive compounds of specialty coffee beans", appearing in Food Sci. Nutr., 2020, 8, 6120.

This paper has some major issues — I hope you enjoy us diplomatically deconstructing it.

The article can be found here:

⁠https://doi.org/10.1002/fsn3.1904

About Christopher: Despite having recently opened his own roastery, Aviary, based in Ohio, Christopher finds time to be a leading consultant in the specialty coffee industry. He has a wealth of knowledge and shares some of it today, discussing sample roasting.

Introduction preamble: The Nobel Committee.

Chris and Doran are joined by Kim Elena Ionescu to discuss, "Explaining the willingness of consumers to bring their own reusable coffeecups under the condition of monetary incentives", appearing in J. Retail. Consum. Serv., 2022, 66, 102908.

The article can be found here:

⁠https://doi.org/10.1016/j.jretconser.2022.102908

About Kim: She is the Chief Sustainability and Knowledge Development Officer at Specialty Coffee Association, and is heavily involved in various aspects of education within the association. Prior to the SCA she also worked for Counter Culture Coffee.

Introduction preamble: Ulf Danialsonn.

Chris and Doran are joined by Camila Khalifé to discuss, "Unmanned aerial vehicle to evaluate frost damage in coffee plants", appearing in Precis. Agric., 2021, 22, 1845.

The article can be found here:

https://doi.org/10.1007/s11119-021-09815-w

About Camila: Camila founded Botánica in Quito, Ecuador, and is also a Coffee Quality Institute Quality Evaluation Assistant Instructor.

Introduction preamble: Roderick Mackinnon.

Chris and Doran are joined by Mark Weislogel to discuss his work over the years, neatly summarized in the paper, "How advances in low-g plumbing enable space exploration", published in npj Microgravity, 2022, 8, 16.

The article can be found here:

https://doi.org/10.1038/s41526-022-00201-y

About Mark: Mark was a professor of mechanical engineering for over 20 years, before moving to work full time at IRPI, a company that develops technology solutions for plumbing in low gravity. He also invented that cup.

Introduction preamble: Dale Cooper.

Chris and Doran are joined by Masha Zanozina to discuss, "Impact of the human factor on the reproducibility of different coffee brewing methods", appearing in J. Food Comp. Anal., 2023, 124, 105698.

The article can be found here:

https://doi.org/10.1016/j.jfca.2023.105698

About Masha: Masha works for Counter Culture Coffee in Los Angeles as their regional sales and account manager, is a certified trainer, and a World Brewers Cup judge.

Introduction preamble: Jase Robertson.

Chris and Doran are joined by Carly Green to discuss, "Arabica-like flavour in a heat-tolerant wild coffee species", appearing in Nat. Plants, 2021, 7, 413.

The article can be found here:

https://doi.org/10.1038/s41477-021-00891-4

About Carly: Carly worked for Blue Bottle Coffee as their is a green coffee coordinator and lab manager, and is now in the Netherlands running Cherry Love Coffee.

Introduction preamble: Paulie Gualtieri.