Macaila speaks with Guy Parker, Chief Executive of the ASA — The U.K.'s Advertising Standard Authority, to learn about what ethical advertisement and influencing means, plus how to navigate greenwashing online. Guy shares the ASA's strategy for holding influencers, creatives, and companies accountable, while encouraging users to take these steps to build a fair, safe, and accurate digital space. 

For additional resources, please visit:

http://consciouscommspodcast.com

http://asa.org.uk

https://www.asa.org.uk/resource/abc-cheatsheet-for-love-island.html

Hosted by Macaila Britton, the Conscious Communications Podcast is intended to equip and champion ethical and environmentally sustainable messaging and practices for the communications, marketing, PR, and storytelling professionals/industries.

Enjoy the trailer as it elaborates more on Macaila's purpose for creating Conscious Communications. Be sure to follow along as season one welcomes expert guests you won't want to miss hearing from!