Consumer Choices & Brand Truths Por arte de portada

Consumer Choices & Brand Truths

De: Shruti Saini
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  • Resumen

  • What is the role of a brand when brand loyalty has diminished? The world of consumer goods has become increasingly fragmented, this expansion of choice from beauty to apparel to beer has disrupted consumer decision making - buying behavior doesn't follow a playbook. Now more than ever curiosity and discovery trump consistency. Offering a unique benefit, establishing memory structures, and showing up in the right channels have become baseline. This podcast will address and seek to understand the evolving landscape of consumer motivations and behavior in a marketplace of exponential product solutions. Focus will be on understanding key consumer themes and the implications these carry on brand selection & choice.
    © 2023 Consumer Choices & Brand Truths
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Episodios
  • Episode 2 - Understanding Consumer Motivations

    Episode 2 - Understanding Consumer Motivations
    Jan 24 2022

    Understanding the crucial 'why' behind a behavior and action is critical to understanding the role your brand plays in someone's life. The 'why' provides a window into consumer motivations and therein lives the heart of it all - underpinning all brand selection and consumer choice is motivation.  Understand someone's motivation and  you'll unlock your relevancy.
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    10 m
  • Episode 1 - Intro to Consumer Choices & Brand Truths

    Episode 1 - Intro to Consumer Choices & Brand Truths
    Jan 16 2022

    What is the role of a brand when brand loyalty has diminished? The world of consumer goods has become increasingly fragmented, this expansion of choice from beauty to apparel to beer has disrupted consumer decision making - buying behavior doesn't follow a playbook. Now more than ever curiosity and discovery trump consistency. Offering a unique benefit, establishing memory structures, and showing up in the right channels have become baseline. This podcast will address and seek to understand the evolving landscape of consumer motivations and behavior in a marketplace of exponential product solutions. Focus will be on understanding key consumer themes and the implications these carry on brand selection & choice. 
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    1 m
Marketing Economía Ciencias Sociales
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