Episodes

  • Crafting High-Impact Content & Mastering The Art of Resonance With Your Audience

    Crafting High-Impact Content & Mastering The Art of Resonance With Your Audience
    Jul 25 2024
    If you've ever wondered why some pieces of content stick with you while others fade away, this episode is for you We promise you'll walk away with actionable insights that can transform your approach to content creation. In this fast and furious episode, we cover: - The difference between reach and resonance. - Our personal journey from content burnout to impactful storytelling. - Actionable tips to create high-impact original work that truly resonates. - Why volume isn't always the answer—and what to do instead! Remember, don't throw spaghetti at the wall. Test, refine, and focus on resonant content. Ready to make your content unforgettable? Timestamped Overview: 01:40 What is resonance in content creation? 05:18 Confirmation of research: Content expectations differ, micro vs. long-form. 08:00 Clipping can be done in various ways. 11:50 45-day live challenge on Facebook to measure capacity. 15:14 Focus on quality content; test, invest wisely. 17:15 Assess capacity, set targets, test and adjust. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    19 mins
  • The HAWK TUAH Effect: Are You Ready To Face Virality? ft. Haliey Welch

    The HAWK TUAH Effect: Are You Ready To Face Virality? ft. Haliey Welch
    Jul 23 2024
    Are you ready to be viral? In today’s episode we're pulling back the curtain on "The Hawk Tuah Effect", a video that has taken the internet by storm! You know the Video… and if you don’t… where ave you been my friend?? Today we are diving into how a single viral moment can thrust someone into the spotlight, and the intricacies of handling sudden fame (including a $30,000 birthday party appearance!) Discovering the thin line between benefiting from virality and managing its potential pitfalls. We also discuss the responsibilities that come with having a massive platform and how modern media can manipulate information… and how it can affect any business. Plus, we unravel lessons from the viral case of Haliey Welch and discuss if businesses really need virality to succeed! Have you ever experienced a viral moment? How did it impact your business or personal life? Timestamped Overview: 01:20 Clarifying comments on viral attention, handling strategy. 05:11 Curiosity about internet personality's impact and values. 09:08 The impact of viral content on priorities. 12:35 Helping small businesses create incredible impact with content. 16:24 Maintaining values in the face of demand. 17:48 Chasing virality for fame isn't the way. 22:49 Committing to a bold business strategy despite criticism. 23:53 Be true to yourself and your values. 26:42 Casual farewell to group, leaving conversation. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    28 mins
  • Going from good To Great In Content Creation & How To Attract More Eyes To Your Content

    Going from good To Great In Content Creation & How To Attract More Eyes To Your Content
    Jul 18 2024
    If you’ve been scratching your head about how to make your content more engaging, stick around because today we’re cracking the code on making your long-form content pop in short clips. For many, short form content is their main way to discovery! Platforms have been investing heavy into this features and supporting creators with new ways to find their audience. Today we are learning how to: - Design content that captivates and drives action. - Set up an environment for consistent and frequent content creation. - Leverage both polished high-quality edits and effective storytelling. The heart of great content is a killer message. We can't stress this enough! No amount of fancy editing can save you if your message doesn’t hit home. Timestamped Overview: 06:17 Quality of content versus resource investment evaluation. 09:24 Consistency in content creation is important. 11:33 Test different content, shift resources strategically. 14:33 Encourage consistent content creation and remove friction. Creators we talked about in this episode: Henry Belcaster https://www.youtube.com/shorts/IBB7aj9WNac Tom Boyd https://www.instagram.com/reel/C9UomjVu289/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    18 mins
  • How To Achieve More with Your Content, Content Creation Strategies for Solo Creators & Small Teams

    How To Achieve More with Your Content, Content Creation Strategies for Solo Creators & Small Teams
    Jul 16 2024
    Ready to level up your content game and get more of your precious time back? Wondering how to boost your ROI from content creation? This episode of Content Is Profit covers game-changing strategies to optimize your content production process! In this episode of Content Is Profit, we dive into: - Effective time management for content creators - Maximizing your ROI with the right tools - The game-changing new feature from Capsho - Why your message matters more than perfect production Curious how we reached half a million organic impressions without spending a dime? Tune in to discover our secrets and practical tips that can transform your content strategy. Listen now and start creating with confidence! Timestamped Overview: 01:10 A new clipping feature by Capsho 05:13 Engaging content requires self-reflection and relevance. 07:08 Publish content, remove friction, increase consistency. Get feedback. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    11 mins
  • Marketing Mechanism That Doubles Your Sales & Results With Todd Brown

    Marketing Mechanism That Doubles Your Sales & Results With Todd Brown
    Jul 11 2024
    Have you ever been bored on Instagram swiping your life away? Of course you have! Dang it dopamine! Well, I discovered Todd through one of those swiping sessions. His content wasn’t only extremely educational, it was UNIQUE. The voice inside my mind said, “Could this be real? Is he one of the legendary marketers the direct response marketing prophecy talks about? After doing some digging...after binge-watching all of his content...reading his book...and after being retargeted like crazy...we knew today’s guest was someone that we all could learn from for the rest of our lives. His superpower...to engineer home run customer acquisition campaigns. And his biggest achievement -one that makes him extremely proud- is the volume of entrepreneurs he has been able to help go from struggling to successful. He has students in 55 countries! Remarkable indeed! We talked about: Your One Big Marketing Idea and How to Get it! What 20 years in the Direct Response Space taught him Why be different instead of better? Your unique mechanism The single most powerful way to grow your business And much more! Connect with Todd: Book Instagram Facebook Website Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    59 mins
  • How To Edit Engaging & Viral Videos From Youtube Ex-Employee Part 2

    How To Edit Engaging & Viral Videos From Youtube Ex-Employee Part 2
    Jul 9 2024
    Last week I was surfing Youtube (as we all do) and came across one of Jon Youshaei's videos. Jon is a fellow Hubspot creator, and is doing incredible things with his channel, so I thought, this is worth a watch... and let me tell you... AMAZING! Where was this video 500 episodes ago? haha! He delivers a step by step process on how to edit Youtube videos to make the most of it. In this episode, we go over each one of them and also discuss what the scenarios would be for short form content and Podcast episodes. We answer questions like: How to crack the viral video code? What makes a video go viral? Levering smart AI, responsibly. How to hook viewers in the first 5 seconds? How to balance creativity with high quality edits? This is Part 2! Here is the link to Part 1: https://contentisprofit.com/episode/how-to-edit-engaging-viral-videos-from-youtube-ex-employee-part-1 Enjoy! Timestamped Overview: 03:58 Embrace tangents, but stick to point. 08:45 Smooth transitions using music in post-production. 11:48 Logo saved time and got great feedback. 15:09 Visual representation simplifies communication and enhances outreach. 17:42 Achieve consistency, focus on simple message production. 21:38 Assessing editing: structure, simplicity, supporting resources. 25:30 Music in movie creates unexpected emotional response. 27:47 Alex Ror Mozzi emphasizes value-driven educational content. 30:02 Excited for recording, thank you for tuning.Timestamped Overview: 03:58 Embrace tangents, but stick to point. 08:45 Smooth transitions using music in post-production. 11:48 Logo saved time and got great feedback. 15:09 Visual representation simplifies communication and enhances outreach. 17:42 Achieve consistency, focus on simple message production. 21:38 Assessing editing: structure, simplicity, supporting resources. 25:30 Music in movie creates unexpected emotional response. 27:47 Alex Hormozi emphasizes value-driven educational content. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    32 mins
  • How To Edit Engaging & Viral Videos From Youtube Ex-Employee Part 1.

    How To Edit Engaging & Viral Videos From Youtube Ex-Employee Part 1.
    Jul 4 2024
    Last week I was surfing Youtube (as we all do) and came across one of Jon Youshaei's videos. Jon is a fellow Hubspot creator, and is doing incredible things with his channel, so I thought, this is worth a watch... and let me tell you... AMAZING! Where was this video 500 episodes ago? haha! He delivers a step by step process on how to edit Youtube videos to make the most of it. In this episode, we go over each one of them and also discuss what the scenarios would be for short form content and Podcast episodes. We answer questions like: How to crack the viral video code? What makes a video go viral? Levering smart AI, responsibly. How to hook viewers in the first 5 seconds? How to balance creativity with high quality edits? This is Part 1 so buckle up! Enjoy! Timestamped Overview: 03:04 Make your video more interesting with different perspectives. 05:57 Leverage creation tools, including AI, for effectiveness. 07:45 AI tool simplifies video editing for efficiency. 12:16 Podcasting has shifted to a visual platform. 15:42 Use high-quality camera; consider shorter episodes. 19:43 Key recording advice: minimal equipment, focus on quality. 20:26 Keep microphone and camera close for recording. 24:12 Phone as a tool for authentic recording. 27:59 Focus on specialization, not spreading attention thin. 30:19 Visit contentinsprofit.com or bizbros.co for assistance. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    33 mins
  • From Solopreneur to $20 Million Media Exit & How To Find Your Content Tilt with Joe Pulizzi

    From Solopreneur to $20 Million Media Exit & How To Find Your Content Tilt with Joe Pulizzi
    Jul 2 2024
    Hey Fam! Today we bring you the one and only Joe Pulizzi. Media MVP, Publisher, Podcaster, and Business Owner. Earlier this year we got an invitation to go speak at his event CEX: Content Entrepreneur Expo, and after geeking out over HIS presentation we knew we needed to bring him to the show. From how he built his media company, selling it for $20 Million, to what are the key indicators his team uses to identify and create PROFITABLE content, this conversation is packed with what you need. You will learn: The secrets behind Joe’s $20 million success story with the Content Marketing Institute. The critical role of data and audience insights in editorial planning. How to navigate strategic pivots and content differentiation in an ever-changing digital landscape. Why email marketing is still king in a world dominated by social media algorithms. Joe’s personal journey of sacrifices, support, and resilience that led him to the top. It's all about your TILT.... (you'll get it 😎) Enjoy! Timestamped Overview: 05:23 Consulted big and small companies, content differentiation. 07:00 Focusing on email for long-term relationship building. 11:17 Identify strengths and audience needs for success. 14:52 Implementing niche focus: Change in content strategy. 19:43 Building loyal audience through listening and engagement. 20:58 Discussing challenges, seeking content ideas with audience. 26:55 Investment in time leads to long-term success. 29:25 Thanks for your support and understanding. 31:02 Close call, but don't give up. Cut costs. Connect with Joe: Facebook Website LinkedIn Twitter Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
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    35 mins