Content Untapped  By  cover art

Content Untapped

By: Georgia Kirke and Ivan Meakins
  • Summary

  • What makes great content? What is it about a message that enflames our emotions with joy, curiosity, anger or excitement?


    Ivan Meakins is Head Of Content at Write Business Results, and when he isn't working with clients on their content, he spends his time pondering questions like this.

    And now, he is on a mission to seek out the answers and report his findings back to you.

    Join us as we dive into the realms of history, science, psychology and many other fields to explore the hidden secrets and techniques used by people for centuries to capture the hearts and minds of an audience, so you can improve your content and grow your own little tribe.

    © 2024 Write Business Results Ltd
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Episodes
  • EP20: 6 Pro Tips For New Podcast Hosts
    Sep 15 2023

    Starting a new podcast?

    This week on Content Untapped we share our 6 top tips to build an engaging show that feels authentic and allows you to show the world who you are and what you do.

    Discover how to:

    • Stop your show from turning into one of those typical, boring Q&A sessions with this simple technique
    • How to strategically interrupt guests when they won't stop talking.
    • Plan your episodes so you feel comfortable and in control of the conversation
    • Hide "aces" of content up your sleeve so you always have something valuable to share.

    If you find these tips useful, let us know! Hit us up on LinkedIn and let's start a conversation. Links are below


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    If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:


    LinkedIn:

    • Write Business Results
    • Ivan Meakins

    Instagram:

    https://www.instagram.com/write_business_results/?hl=en-gb

    Show more Show less
    18 mins
  • EP19: The "Robin Hood Narrative": Becoming A Modern Day Folk Hero With Content
    Sep 1 2023

    What if you could take the timeless narrative of Robin Hood and wield it as your secret weapon in business content? Imagine standing up for the everyman, just like Robin Hood, and positioning your brand as a champion for your audience. We discuss how to craft messages that resonate with people, and paint you as a modern-day Robin Hood, returning from successful heights with valuable knowledge to share.

    Using the example of a marketing expert who, after working with big brands like Coca-Cola and Nike, decides to share their hard-earned knowledge with small local businesses, we unpack this powerful concept.

    The power of the Robin Hood narrative is immense, it can transform your business into a force for equity and fairness in your industry. Tune in and learn how to become the champion your audience needs!

    ---------------------------------------------


    If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:


    LinkedIn:

    • Write Business Results
    • Ivan Meakins

    Instagram:

    https://www.instagram.com/write_business_results/?hl=en-gb

    Show more Show less
    15 mins
  • EP18: 4 Content Tips From Ancient Myths
    Aug 30 2023

    This week on Content Untapped we're peering back into ancient myth to see what secrets we can learn from these timeless tales.

    We delve into the lives and exploits of gods like Zeus and Athena, throwing light on their human-like flaws that make them so relatable to us. Learn how you, as a content creator or business owner, can harness the power of these mythic elements to breathe life into your own narratives.

    ---------------------------------------------


    If this episode sparks off any new ideas, we would love to hear them! Please email us at info@writebusinessresults.com OR fire us a DM on social media. Links to all our favourite haunts are below:


    LinkedIn:

    • Write Business Results
    • Ivan Meakins

    Instagram:

    https://www.instagram.com/write_business_results/?hl=en-gb

    Show more Show less
    18 mins

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