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Embark on a transformative exploration of digital marketing success with the indomitable Dave Greenley, a seasoned veteran who pivoted from real estate prowess to mastering the digital marketing realm as a sought-after consultant and fractional CMO. This episode is a treasure trove of insights into the ever-evolving marketing funnels, where we unravel the progression from the tangible touch of direct mail to the meticulous targeting of today's Google ads and landing pages. With anecdotes from his own experience, Dave highlights the revolutionary impact of achieving a harmonious message-to-market match, demonstrated through a case study of a flourishing cosmetic dentist's campaign. We take you behind the curtain to decode what it truly takes for small businesses and entrepreneurs to stay relevant and thrive in the fast-paced digital marketing ecosystem.

Prepare to harness the power of a well-crafted ad campaign, as we share the secrets of testing your business idea's mettle through the crucible of targeted advertising, especially on platforms like Facebook teeming with potential customers. Discover the art of capturing interest and converting it into tangible results with compelling ad copy, while ensuring your landing page is armed with the persuasive might of social proof. I'll guide you through the fundamental metrics that serve as your campaign's compass, leading you to make informed decisions about managing leads with finesse, whether you keep it close to home or confidently outsource.

As we weave through the tapestry of marketing strategies, we address the real struggles that solopreneurs and startups face, from the necessity of personal interactions in closing deals to the emotional toll of marketing efforts that don't convert. We delve into the subtle dance between empathy and commerce, showing you how to forge genuine connections and drive sales without sacrificing authenticity. Our conversation is a blend of strategic marketing wisdom and heartfelt advice, offering you the tools to navigate the intricate web of today's digital marketing with confidence and a human touch. Join us for this episode, where Dave Greenley illuminates the path from marketing novice to maestro.

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