Copy Chief Radio By cover art

Copy Chief Radio

By: Kevin Rogers
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  • Summary

  • Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.
    Copyright 2019
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Episodes
  • CCR316: How Tom became Rich Schefren’s new copywriter

    CCR316: How Tom became Rich Schefren’s new copywriter
    Jul 9 2024

    Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter.

    Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game.

    We called it “The Goods,” and clearly Tom has them.

    In this episode you’ll hear directly from Tom how he approached “The Goods,” his strategy for the final copy test, and what it’s like to work with one of the best marketing teams in the world, led by a bonafide legend of Direct Response.
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    37 mins
  • CCR315: The Evocative Power of Scent and Story with Helida Dodd

    CCR315: The Evocative Power of Scent and Story with Helida Dodd
    Jun 18 2024

    In this episode of Copy Chief Radio, we explore the captivating world of perfume and its unexpected parallels with the storytelling engineer-turned-perfumer Helida Dodd. Helida shares insights into how creating a perfume is similar to crafting a narrative.

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    37 mins
  • CCR314: Coffee w/ Kev - Landing six-figure copy gigs

    CCR314: Coffee w/ Kev - Landing six-figure copy gigs
    May 21 2024

    I recently took 25 copywriters through the process of landing a six-figure copywriting gig.

    The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford!

    It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one is the same.

    Here’s what we learned, and what you need to know if you want to land the best gigs in copywriting.

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    32 mins
Leadership Marketing Economics
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