• Cracking the Code to Selling Local Government

  • Jan 10 2024
  • Length: 5 mins
  • Podcast

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Cracking the Code to Selling Local Government

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  • Summary

  • In this episode of "Myths of Selling to Government," we delve into the intricate world of selling to local governments. Our guest is an industry veteran with a unique blend of experience working within city administrations, consulting for municipalities and various organizations, and providing solutions tailored to urban landscapes. He's writing a book about cracking city sales.

    He emphasizes the critical importance of comprehending the distinct "language" of government entities—a language that's shaped by constantly evolving needs and priorities. Unlike private enterprises primarily focused on profitability, local governments operate within a dynamic framework where needs and goals frequently shift.

    Tune in as our expert shares invaluable insights into deciphering this complex landscape. This episode offers actionable advice for businesses aiming to sell their products or services to local governments.

    Join us as we uncover the truths, dispel the myths, and provide a roadmap for cracking the code to successful selling in the realm of local government.
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