Creating Disney Magic  By  cover art

Creating Disney Magic

By: Lee Cockerell
  • Summary

  • Lee Cockerell, former Executive Vice President of Operations for Walt Disney World, shares his wisdom and experience from his time with Disney, Marriott, and Hilton. Lee joins show host Jody Maberry to discuss how you can apply lessons in leadership, management, and customer service to create magic in your organization.
    2023 Lee Cockerell
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Episodes
  • The Difference Between Training and Development
    Jul 23 2024

    "Development's hard. You have to have the guts to sit down and talk to somebody and tell them some hard news sometimes. Training's easy. Everybody loves the training. It's just learning something."

    Key Moments

    01:20 Uniqueness of training vs development

    03:23 Learning through training vs. development of personal growth and behavior

    06:54 Positive feedback creates more secure and productive employees

    11:38 Cockerell Academy courses available as standalone courses on CockerellStore.com

    Resources

    CockerellStore.com

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Magical Vacation Planners 407-442-2694

    Leaders everywhere need to have a strong understanding of the difference between development and correction. In a 2016 episode of Creating Disney Magic Jody and I talked about training and development. During this conversation we dive deeper into the difference between development and correction.

    As I grew as a leader I became more clear on the differences between development vs. Training. Training is the easier part—it's about making sure your employees are learning specific skills. That means someone is teaching a skill or a task. Development, on the other hand, is individualized and focuses on personal growth and behavior. One-size-fits-all training can't replace the tailored, one-on-one interactions that true development requires.

    There is a correction as part of development. Effective development isn't just about correcting mistakes; it's about building a person up. Praise and positive feedback play a vital role in fostering a good attitude and encouraging continual improvement.

    Leaders can make sure they are creating the right environment through intentional training. People are more likely to develop positively when they feel valued and cared for. Your job as a leader isn't just to correct behavior but to create a culture where individuals can flourish.

    Check out the full episode for more on how you can create a supportive environment that drives both personal and professional growth. Don't miss out on this essential conversation.

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    13 mins
  • Add a Plus to the Work You Do
    Jul 16 2024

    "Always do what they expect and then give them something they don't expect. A little plus it up. Give them a little bit more."

    Key Moments

    02:00 Overcoming insecurity through experience and hospitality.

    05:44 Exceed expectations by adding a little extra.

    09:05 Appreciate the little things makes life happier.

    12:20 Avoiding PowerPoint in presentations to increase engagement.

    15:55 More ways to learn from Lee

    Resources

    The Cockerell Academy

    About Lee Cockerell

    Mainstreet Leader

    Magical Vacation Planners 407-442-2694

    It felt like time to take a walk down memory lane to revisit a never-before-heard episode. Jody and I recorded for the very first time together at the 2015 Podcast Movement. This throwback episode highlights timeless lessons on leadership, management, and customer service.

    Three key takeaways from the episode:

    Embrace Connection: At conferences or any networking events, don't shy away from introducing yourself. Building relationships and connecting with others can lead to invaluable learning experiences and opportunities.

    Plus It Up: Inspired by Walt Disney's philosophy, always strive to give a little extra in everything you do. Whether it's adding a thoughtful touch or going the extra mile, those small efforts can leave a lasting impression.

    The Power of Small Things: Often, it's not the grand gestures but the small, consistent acts of kindness and appreciation that build strong relationships and a positive work environment. Focus on the little things, and the big things will take care of themselves.

    Catch the full episode for more ways to create magic in your organization.

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    18 mins
  • Be Clear About What it is Like to Work With You
    Jul 10 2024

    "If you're not doing a good job, I'm going to speak to you about it. If you're doing a good job, I'm going to tell you about it. That's how we work around here

    In hiring, clarity is key. Lay it out upfront: the hard work, long hours, and expectations. Magic happens not by chance but by setting clear, honest expectations. Be transparent to avoid disappointment later.

    Entry-level work can be brutal. It's essential to prepare newcomers for the reality they’re stepping into. At Disney, we show them all aspects of the job, not just the glamorous parts. Honesty builds stronger teams. One way of making sure you build strong teams is by starting with strong training and setting expectations. They aren't just corporate buzzwords; they're fundamentals. If the team fails, often it's on leadership for not being clear or thorough enough. Train well and communicate often.

    Professionalism goes beyond skill. It’s showing up, looking presentable, and acting the part. We can't assume new hires know the basics. Outline every detail, no matter how small. Better over-informed than underprepared. Every role, from housekeeper to manager, deserves clear communication about what it entails. Sugarcoating helps no one. Respect your team by being brutally honest about the work ahead. Authenticity breeds trust and success.

    Remember, we're not just hiring bodies. We’re shaping futures, and the clearer we are, the more successful they’ll be. Let’s make sure they know everything they need to thrive.

    Make sure to listen to episode 509 "Be Clear About What it Is Like to Work With You" for more on setting clear expectations up front.

    Resources

    The Cockerell Academy

    About Lee Cockerell

    About Jody Maberry

    Mainstreet Leader

    Magical Vacation Planners 407-442-2694

    Key Moments

    01:03 Frustrations with work, lack of promotion, stress, and discontent.

    05:49 Performance depends on clarity with training and expectations.

    08:33 Be on time and excel for advancement.

    09:27 Differences in generational knowledge and awareness.

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    12 mins

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