What if you could authentically align your professional identity with your core values?

Join me as I sit down with Rachel Gogos, the visionary founder and CEO brandiD, to uncover the magic behind the Soul ID framework.

Rachel takes us through the transformative journey of creating a website that not only stands out aesthetically but also communicates your unique differentiators and values.

Learn about the critical importance of keeping your online presence fresh and relevant, and discover the specific timelines for website updates tailored to different industries.

We draw unexpected parallels between the world of high-end restaurants and web agencies.

Rachel shares her expertise in understanding clients' deepest aspirations and fears to deliver exceptional customer service and an online presence that mirrors their vision.

She introduces five distinct brand personality types—trendsetter, leader, influencer, nurturer, and teacher—offering actionable steps to translate your brand's essence into a cohesive online identity.

Lastly, we touch on the powerful influence of personal style in branding, especially for those navigating new professional terrains.

Rachel gives us real-life examples, like Christy Pretty Fronczak and Azizi Satius, illustrating how personal style can shape web design from playful to sophisticated.

We delve into the necessity of self-awareness and clarity in defining your brand’s personality to attract the right clients.

Rachel's insights on DIY branding, periodic brand refreshes, and the profound impact of authenticity provide essential takeaways for anyone looking to make a significant difference through their business.

Key Moments:

5:25 - Website Aesthetic Shifts for Different Industries

10:56 - Understanding Brand Personas and Visuals

18:58 - Personal Brand Evolution and Ideal Audience

Rachel Gogos is a serial entrepreneur with a passion for people, the web, and creating strong brands. She started her career at the United Nations headquarters in New York City, where she helped create the look and feel of the organization’s first website.

Today, Rachel runs a digital agency, thebrandiD.com, which she founded in 2007. Rachel and her team build online platforms for authors, coaches, consultants, and small businesses. She’s also the host of The Business of You podcast (you can tune in on iTunes).

She’s held positions at The Wall Street Journal and DowJones.com. Her entrepreneurial spirit started young; the child of Greek immigrants and Buffalo-based entrepreneurs, Rachel grew up in the restaurant business.

A writer at heart, Rachel used to pen a column, Digital You, which appeared on the online Business section of the Pittsburgh Post-Gazette.com. She was also a contributing author to Personal Branding For Dummies (Wiley), the #1 top-selling personal branding book on Amazon.com. In 2018 Rachel self-published her own book called Build Your Personal Brand: The Distinctive Guide to Soul-Based Marketing.

Rachel has a Master’s degree in Higher Education Administration from New York University and an undergraduate degree in English Literature with a minor in Communications. When she isn’t immersing herself in all things brand-related, Rachel can be found honing her negotiating skills with her two teenagers, Zoe and Alexa, or making her famous pastitsio, much to the joy of her husband, Dino.

Connect with Rachel: www.thebrandid.com

Easy tips to Adjust your website: https://buildmybrandid.com/website-tweaks/

Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g

Connect with me, Shay Wheat:

Website:

What if focusing solely on revenue is holding your business back?

Join me and Andrea Jenson, founder and CEO of the Cashflow CFO, who shares her expert strategies for transforming a six-figure business into a seven- or eight-figure powerhouse.

Andrea explains the critical shift from prioritizing revenue to focusing on profit and emphasizes the necessity of a profitable business model before scaling.

She reveals the key systems and processes required to allocate revenue effectively into four essential buckets: cost of goods sold, general and administrative expenses, marketing, and profit.

This episode is packed with actionable insights to help you achieve sustainable growth and avoid common pitfalls.

In this episode, we also tackle the strategic planning necessary for hitting revenue goals through events, be they quarterly or annual. Andrea offers a comprehensive breakdown on how to translate annual goals into achievable quarterly targets, stressing the importance of metrics like sales conversion rates, lead generation, and cost per lead.

We discuss the crucial distinction between events designed to fill a room versus those aimed directly at sales goals. For businesses hinging on significant annual events, Andrea's guidance on setting good, better, and best goals will ensure you stay on track, using numbers as objective tools rather than emotional crutches.

Finally, Andrea delves into strategic financial planning for growth and successful exit strategies. Whether you're eyeing a high-value sale to private equity or a more modest exit, Andrea underscores the importance of creating transferable value, professional management, and robust financial records.

Andrea's expertise highlights how professional financial management isn't just a nice-to-have but a critical investment for any business owner serious about maximizing profitability and paving the way for a successful future. Don't miss this essential episode filled with expert advice and strategic insights!

Highlights:

3:39 - Structuring Revenue for Business Growth

9:35 - Balancing Business Budgets and Profit

15:42 - Sales Goal Segmentation and Metrics

18:32 - Revenue and Profit Allocation Framework

26:12 - Strategic Planning for Business Growth

29:44 - Importance of CFO in Business Sales

Andrea Jenson is an entrepreneur, investor and the Founder and CEO of The Cash Flow CFO. A premier Fractional CFO and Accounting firm dedicated to empowering business owners in their scaling efforts through insightful financial decisions grounded in solid data. As the creator of the Profit Growth Method, Andrea and her team offer a comprehensive strategy designed to bolster business profitability in a holistic and sustainable way.

Celebrated as one of the Top 5 Business Strategists for Scaling a Company in 2023 by both Forbes and Success Magazines, Andrea's expertise profoundly enhances the financial health of businesses, optimizing cash flow, controlling expenses, and cultivating investment strategies to fuel growth through M&A activities.

Outside of her professional achievements, Andrea is a wife and mother, an enthusiastic soccer player, and a passionate volunteer with a deep love for animals. Her multifaceted life enriches her role as an entrepreneur, investor, and visionary, making her insights and leadership uniquely impactful in the business world.

Connect with Andrea: https://thecashflowcfo.com/

Listen to the podcast: https://thecashflowcfo.com/podcast/

Connect with me, Shay Wheat:

Website: GraceandEaseProductions.com

Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

How can you turn yourself into a brand as powerful and enduring as Nike or George Clooney?

Join me in this thought-provoking episode of Creating Powerful Impact, where we welcome the incredible branding expert Laura Bull.

Drawing from her decade-long experience at Sony Music Entertainment, Laura shares invaluable insights on transforming individuals into competitive and sustainable business brands.

She breaks down the process of defining a compelling brand message, and the importance of shared values, and debunks the myth of the "it factor," all while highlighting the necessity of building revenue streams for long-term success.

Ever wondered what it takes to build a brand that stands the test of time? My conversation with Laura reveals the intricate process of understanding your target audience through extensive audits and evolving hypotheses.

Laura emphasizes the importance of aligning personal values with target audience expectations and shows how strategic partnerships can amplify brand strength.

Using examples like Nike and The Gap, we explore brand alignment and the impact of transference of brand elements, all underscored by the vital role of authenticity and strategic thinking.

Curious about the role of AI in maintaining brand integrity?

Laura sheds light on the cautious integration of AI in market research and content creation, ensuring that brand values remain intact.

She provides practical tools, including a chapter from her book and a brand checklist, to help distinguish between short-term marketing tactics and long-term branding strategies.

Tune in to discover how to choose social media platforms that truly align with your brand identity, and get ready to implement actionable steps that promise to elevate your professional influence.

Highlights:

1:35 Personal Branding for Visionaries and Creatives

7:12 Brand Development and Execution Strategy

16:39 Personal Branding and Business Growth

Laura Bull is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Early on in her career, Laura spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives at the age of twenty-eight.

During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument Records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician's On Call.

Now an Amazon instant bestselling author in multiple categories like Marketing, Direct Marketing and Marketing for Small Business categories, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand offers insurmountable knowledge to teach others what it takes to become a powerful "influencer."

A consultant and speaker, Bull has been an adjunct professor for six years teaching disciplines in marketing and music business at multiple colleges and universities including SMU's Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.

Connect with Laura: https://www.thebrandmgmt.com/

Grab Laura's Checklist and First Chapter of her best selling book now: https://www.thebrandmgmt.com/

Connect with me, Shay Wheat:

Website: GraceandEaseProductions.com

Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

Can small, consistent actions truly lead to massive progress in your business?

Join me as we uncover the secrets behind this strategy with Natasha Ritz, a master at turning visionary ideas into actionable plans on the latest episode of Creating Powerful Impact.

Natasha shares her insights on how breaking down long-term goals and building strong partnerships with founders can align business objectives with clear, measurable results.

Listen to her discuss the importance of meeting customers where they are and using technology to streamline processes, ensuring that your marketing efforts are both efficient and effective.

Natasha delves into the power of niching down for business success, drawing inspiration from the "Chicken Soup for the Soul" series.

We also navigate the rapidly evolving landscape of digital marketing and the transformative role of AI, emphasizing adaptability as a key to staying ahead. From enhancing productivity in creative tasks to designing impactful experiences like the Purpose Conference in Australia, Natasha's strategies provide a blueprint for making a powerful impact.

Whether you're an entrepreneur or a business leader, this episode is packed with practical advice and innovative ideas to help you achieve your goals.

Highlights:

8:13 Niche Product Development Strategy

16:02 Purpose Conference

21:11 Stay Connected With Upcoming Content

23:59 Reflecting on Your Current Needs

Natasha Ritz is a self-proclaimed explorer of the internal world. Souling is the first book she’s written. It was born from personal experiences in conjunction with academic learnings from her Behaviour Sciences work.

Natasha is a business leader, having led and run multiple businesses in the social enterprise space, helping founders and leaders to operationalize their vision. She brings unique storytelling and knowledge from varied experiences in her life to support the reader on their souling journey as they dive into their inner-most self.

Natasha has spent the last 14 years working in businesses who create positive impact on the world, whether that's in environmental impact or social justice. She has keynoted events globally and brings powerful communication and unique thinking to solve some of the world's most pressing issues.

Connect with Natasha: https://souling.au/

Use code shaywheat for 10% off Natasha's book, Souling.

Connect with me, Shay Wheat:

Website: GraceandEaseProductions.com

Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

Ever wondered how to rekindle the entrepreneurial spirit within a large corporation?

The latest episode of Creating Powerful Impact, features Danny Nathan, the visionary founder of Apollo 21, who reveals the groundbreaking strategies his company employs to do just that.

With a unique blend of management consultancy, product design, and venture studio, Apollo 21 is transforming mid to enterprise-size companies by helping them leverage cutting-edge technology for operational efficiency and new venture creation.

Danny shares his journey from the tech boom of 2007 to his impactful roles in startups, culminating in the creation of Apollo 21.

Imagine turning chaos into order within just six weeks. Danny recounts an inspiring story of a Western sports company that managed to unify disjointed data from multiple acquisitions using a revolutionary tech stack called Mission Control.

What started as a mess of CSV files evolved into a comprehensive internal CRM, streamlining everything from e-commerce to rodeo event management. We also delve into the perks of a Results-Oriented Work Environment (RHO), where trust, flexibility, and accountability drive productivity and work-life balance.

Success isn't just about the end goal; it's about the journey, complete with its failures and lessons.

Danny sheds light on the importance of a customer-centric approach in product development, ensuring that solutions are validated with real customer pain points before moving forward.

Embracing failure and managing time expectations are pivotal themes we explore, reframing setbacks as valuable learning opportunities that steer you toward future success.

Tune in to hear Danny's insightful strategies and how they can fuel impactful outcomes in your business and life.

Highlights:

(02:04 - 03:39) Utilizing Technology for Company Growth

(06:29 - 07:29) Top Recommended Books for Entrepreneurs

(13:15 - 14:48) Rodeo Event Management Platform Expansion

(21:35 - 23:10) Effective Solution Integration for Client

About Danny

After 20 years of product and technology experience, Danny Nathan has developed a habit of helping companies create new products & services and launch new ventures. In the past, he’s been called a product person, a UX guy, a designer, a strategist, a marketer, and a creative (and a few other choice names like “The Cleaner”).

Today, Danny is the founder of Apollo 21 — a unique company that sits at the intersection of a management consultancy, product design studio, and venture studio. Apollo 21 helps clients foster transformational growth through new venture creation, new product development, and the formation of internal venture-building operations. In doing so, they help organizations rediscover an entrepreneurial spirit and establish a culture of innovation.

Connect with Danny: https://apollo21.io

Connect with me, Shay Wheat:

Website: GraceandEaseProductions.com

Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

What if understanding your unique financial archetype could unlock your true earning potential?

Join me, Shay Wheat on the latest episode of Creating Powerful Impact, as we welcome Kendall SummerHawk, a trailblazer in money coaching and innovative pricing strategies for women entrepreneurs.

Kendall's mission is to empower women to command their financial destinies, and through this episode, she sheds light on the pervasive money issues that can impede our progress.

Learn how money serves as a mirror to our inner strengths and vulnerabilities and why addressing financial challenges is crucial to unleashing your full potential.

We delve into the societal factors shaping women's relationship with money, from cultural pressures to stereotypes that stifle financial confidence.

Kendall introduces the concept of sacred money archetypes—eight distinct categories that help you understand your financial behaviors and attitudes.

By identifying your top three archetypes, you can harness your strengths and mitigate your weaknesses. Kendall's engaging anecdotes and real-life examples offer a clear roadmap to transforming your relationship with money through self-awareness and growth.

Discover the transformative power of sacred money archetypes in both coaching and personal finance. From overcoming fears rooted in familial financial dependence to setting healthy boundaries in business, Kendall illustrates how understanding these archetypes can lead to more effective and empowered financial decisions.

This episode is packed with actionable insights, including a comprehensive quiz to identify your own archetypes and resources to navigate your results. If you're ready to transform your financial mindset and strategies, this episode is a must-listen.

Key Moments:

1:23 Driving Impact in Business

2:48 Understanding Money Coaching and Limiting Beliefs

10:09 Understanding Sacred Money Archetypes

14:41 The Dangers of Being a Nurture

17:29 Sacred Money Archetypes Certification Benefits

Kendall SummerHawk created Sacred Money Archetypes Certified Coach training so Firestarter women become soul-driven money & business coaches for women entrepreneurs world-wide.

Plus, her unique voice & innovative strategies on pricing unlock the secret for women entrepreneurs to reinvent their relationship with money and ignite their income.In 22 years of success running a 7-figure business, Kendall’s mission is to put the power of making money into every woman entrepreneur’s hands.

Her vision is to create a world where women hold genuine money power. She’s received 9 Stevie awards including Mentor of the Year and Women Helping Women.

Kendall adores daily time with her beautiful Spanish horses and indulging in too much dark chocolate.

Connect with Kendall: https://kendallsummerhawk.com

Sacred Money Archetypes: www.sacredmoneyquiz.com

Connect with Shay Wheat https://graceandeaseproductions.com/

Would you make a great guest on Creating Powerful Impact, or do you know someone who would be?

Apply Here https://graceandeaseproductions.com/podcast/guest-booking/

Welcome to another episode of "Creating Powerful Impact," where I, your host Shay Wheat, dive deep into the transformative world of event planning for entrepreneurs. This week, I'm taking the stage solo to share my extensive knowledge and experience in the industry.

For those seeking to transform their entrepreneurial ventures through the power of events, this episode is a must-listen. My guidance on venue selection is just one piece of the event planning puzzle, but it's an essential component that can elevate your event from ordinary to extraordinary.

Join me on this solo journey as I share my wisdom on mastering event strategy for powerful entrepreneurial impact.

Episode Highlights:

3:09 Building Community Through Events

9:43 Visualize and Plan Your Perfect Event

17:51 Engaging Events With Guest Speakers/Musicians

Key Takeaways:

- Events are pivotal in creating a know, like, and trust relationship with your audience.

- Hosting events positions you as an industry authority and provides a platform to amplify your message.

- Successful events hinge on meticulous planning and aligning every detail with your vision.

Venue Selection Insights:

- I emphasize the significance of selecting the right venue to align with your event's vision and the desired ambiance. Whether it's an ocean view or a cozy lawn reception, the venue sets the tone for the entire experience.

- I suggest visualizing your event in detail, considering aspects such as location, setup, time of day, length, and attendee engagement. By envisioning these elements, you can begin to craft an environment that resonates with your attendees and supports the event's goals.

- Understanding your level of involvement and the support needed from your team is critical when choosing a venue. I encourage hosts to think about whether they prefer to focus solely on presenting or if they wish to be involved in the finer aspects of event management.

- When visiting potential venues, I advise looking at them through the lens of an event producer. Pay attention to the flow of registration, seating arrangements, and how the space can accommodate the various segments of your event.

Remember to subscribe to "Creating Powerful Impact" for more insights on how to build a memorable and impactful presence through events.

If you're inspired to host your own event or if you have any questions about finding the perfect venue, reach out to me or leave a comment below. Stay tuned for the next episode, where we'll continue to explore the elements of successful event planning.

Connect with me, Shay Wheat:

Website: GraceandEaseProductions.com

Discover the Perfect Venue Without the Hassle: GraceandEaseProductions.com/venue

Have you ever wondered why some expert-preneurs seem to have a magnetic pull that attracts success and high-profile opportunities?

Melanie Benson, the authority amplifier, joins us to unravel the mystery behind million-dollar visibility—a powerful force that transcends mere exposure to craft a presence that aligns with your business aspirations and revenue goals.

Dig into our conversation on the latest episode of Creating Powerful Impact, as we dissect the 'authority trifecta,' an essential framework for entrepreneurs looking to amplify their voice and establish their brand in a crowded marketplace.

With Melanie's guidance, we uncover how a clear, magnetic message can act as a beacon, drawing in the exact opportunities to propel your business forward.

Struggling to shine in a sea of entrepreneurs?

This episode offers up a seven-step lifeline to help you define and own your message, cut through the noise, and make a lasting impact.

Melanie and I walk you through surmounting the hurdles of time constraints, lack of clarity, and the fears that can dampen your entrepreneurial spirit. We share inspiring stories and examples that underscore the transformative power of authenticity, proving that a genuine message isn't just memorable—it's a catalyst for exponential growth.

Lastly, we wade into the waters of Human Design and its pivotal role in aligning your career path with your intrinsic energy.

Melanie and I explore how understanding your unique design can help tailor your communication and foster authentic connections with your audience. For those of you who've felt 'too much' or grappled with imposter syndrome, this segment aims to realign your passion with purposeful strategy, allowing you to inspire and create a powerful impact in your career.

Walk away from this episode armed with the insights and clarity needed to elevate your professional presence and leave a mark on the world.

Key Moments:

3:50 Creating Million Dollar Visibility

8:19 Visibility and Consistent Impact in Business

12:44 Passion Ignites Authentic Authority

17:06 Leveraging Authority in Podcasting and Shows

Melanie Benson, Authority Amplifier & Possibility Ignitor for Expert-preneurs, shows you how to generate Million Dollar Visibility. Since 2000, Melanie has a proven track record of accelerating results for her clients (it's not uncommon to see 2-5x revenue increases in the first 6 months.)

She’s the host of the Top 1.5% Podcast, Amplify Your Success, is the author of Rewired for Wealth, and Entrepreneur.com’s Start-Up Guide to Starting an Information Marketing Business, and has been featured in Authority Magazine, Bloomberg BusinessWeek, Woman’s Day, and Parenting.

Connect with Melanie: MelanieBenson.com

FREE SCORECARD & GUIDE:

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Connect with Shay Wheat https://graceandeaseproductions.com/

Would you make a great guest on Creating Powerful Impact, or do you know someone who would be?

Apply Here https://graceandeaseproductions.com/podcast/guest-booking/