Creative Catalyst with Lianne Baron

By: Lianne Baron
  • Summary

  • On the Creative Catalyst podcast, host Lianne Baron chats with co-host Luke Hurd each week to discuss what's happening within the creator landscape. Join her for one-on-ones with innovative artists from all backgrounds who are reshaping the artistic landscape through emerging technology. Deep dive into the strategies, breakthroughs, and insights of some of the brightest minds producing standout work today to help you find the creative catalyst that will ignite your imagination and get you into your flow state!
    © 2024 Creative Catalyst with Lianne Baron
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Episodes
  • Episode 13: The AVP Review with Luke Hurd
    Mar 13 2024

    In this episode, Luke shares his initial impressions of the Apple Vision Pro. We discuss the impact of this new headset into the mixed reality lineup of options, and also share our aspirations for what we hope spatial computing will eventually evolve into.

    Host bios:

    Lianne Baron
    Lianne is an experienced Augmented Reality strategist and partnerships expert who works at Meta where she supports the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

    Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

    *All views shared are her own*

    Find her on Instagram and connect with her on LinkedIn.

    Luke Hurd
    Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.

    His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.

    Find him on Instagram, TikTok, Twitter and LinkedIn.

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    53 mins
  • Episode 12: Creative Collaboration with Christian Venables
    Feb 2 2024

    In this episode, I chat with creative powerhouse Christian Venables. He shares how his background in architecture has informed how he creates and brings textures to life in the digital realm. We chat about his strategies for refining his art, knowing when to push a piece and when to say "it's done!" and how working in collaboration with others can take your best work to the next level.

    We reference Christian's collaborative group of virtual reality artists - see more of their work here!

    Lianne Baron
    Lianne is an experienced Augmented Reality strategist and partnerships expert who works at Meta where she supports the world's top AR/MR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

    Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

    *All views shared are her own*

    Find her on Instagram and connect with her on LinkedIn.

    Christian Venables
    Christian Venables is an XR artist & developer from the UK. His background in Architecture and 3D has provided a solid foundation for exploration in XR and AI discovery. He's recently completed AR work for Coachella, Universal, Hyundai and has been researching heavily on how AI can optimise the asset creation workflow.

    Find him on Instagram, LinkedIn and every where else!


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    32 mins
  • Episode 11: The New Year Episode with Luke Hurd
    Jan 25 2024

    I sit with my co-host Luke to do a quick review of the year and how the approach in producing AR experiences has shifted with the introduction of new tooling such as ML on different platforms.  We share our enthusiasm for what's to come in 2024 and talk about how vital it is to stay nimble in this rapidly-changing space, particularly in being thoughtful of the audiences we are producing for. We also share insights on where AR sits in the funnel and setting realistic expectations about converting users to customers. 

    Happy New Year and a big thanks to all our listeners for continuing with us on this journey! 

    Host bios:

    Lianne Baron
    Lianne is an experienced Augmented Reality strategist and partnerships expert who works at Meta where she supports the world's top AR creators to create impactful experiences that leverage the latest in immersive technology. She has worked with the world's leading brands and agencies to design and execute innovative AR campaigns that drive engagement, brand awareness, and revenue.

    Lianne's expertise lies in matching creators and compelling AR experiences that deliver measurable results, from product launches and interactive installations to marketing campaigns and educational programs. As an accomplished speaker and thought leader in the immersive arts space, Lianne is dedicated to sharing her knowledge and inspiring the next generation of creators and innovators.

    *All views shared are her own*

    Find her on Instagram and connect with her on LinkedIn.

    Luke Hurd
    Luke Hurd is an immersive artist, innovator, and experience designer who specializes in the latest immersive experiences for the global brands under VMLY&R and WPP. As one of Meta’s Spark AR Curriculum creator and instructors, he teaches thousands of new students of Augmented Reality each month and consults for brands and agencies across the world how to strategize, concept and create captivating experiences that reach billions of people.

    His work has been featured on Good Morning America, Adweek, NBC News, and his clients include heavy hitters like Wendy's, Coca-Cola, Microsoft, NASA, Meta, Coachella, Intel and National Geographic.

    Find him on Instagram, TikTok, Twitter and LinkedIn.

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    41 mins

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