In episode 71 of Creatives Grab Coffee, we sit down with Dave Lisowski from Foxal Media to dive deep into the power of niching down in the video production industry. Dave shares his journey of finding a unique focus within the blue-collar market, and how honing in on a specific niche has allowed him to build a scalable, sustainable business. Whether you’re a video production professional looking to specialize or an entrepreneur aiming to stand out in a crowded market, this conversation is packed with insights on how to create a successful and streamlined business by targeting the right clients.

Chapters

00:00 - Introduction to Creatives Grab Coffee

02:18 - Meet Dave Lisowski from Foxal Media

04:30 - The Power of Branded Merchandise in Video Production

08:25 - Challenges and Solutions in Creating Quality Merch

10:56 - Building Client Relationships with Personal Touches

14:25 - Guerrilla Marketing Tactics for Video Production

19:58 - The Value of Good Customer Service

22:02 - Overcoming Client Hesitations and Building Trust

30:32 - Niching Down: Why Foxal Media Focuses on Blue-Collar Businesses

33:18 - Lessons Learned from Targeting the Wrong Market

37:14 - The Ideal Client for a Niche Video Production Business

43:46 - Crafting a Scalable Business Model in Video Production

51:41 - How Niching Down Fuels Passion and Focus

56:20 - Scaling Your Business Without Overhead

01:02:07 - The Future of Foxal Media: Scaling Through Systems

01:06:00 - Scaling Your Business with Freelancers vs. Full-Time Team

01:10:15 - The Pros and Cons of Running a Lean Production Company

01:15:30 - Why Dave Avoids Growing into a Large Production House

01:20:45 - The Benefits of Licensing Systems for Video Production

01:26:30 - Developing a Flexible Business Model for Long-Term Success

01:31:45 - Advice for New Video Production Entrepreneurs

01:36:00 - Closing Thoughts: Niching Down and the Future of Foxal Media

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In episode 70 of Creatives Grab Coffee, we chat with Julian Tillotson, founder and CEO of INDIRAP, a Chicago-based video production company. Julian shares his journey from freelancing to building a company that has delivered over 11,000 videos across 40 industries. We dive into how Indirap has mastered not only the art of video production but also the science of video marketing, offering practical advice on scaling a business, leveraging content, and thriving in today’s competitive digital landscape.

Chapters

00:00 Introduction and Background

04:25 The Challenges of Content Creation and Distribution

09:26 The Importance of a Distribution Strategy

14:03 The Value of Video Marketing

27:03 Dealing with Subcontractor Failures

28:58 Transparency and Problem Solving

33:06 Generating Positive Google Reviews

44:06 Balancing Video Production and Marketing Services

46:17 Collaboration Over Competition 51:19 Mastering Cold Emails

53:15 The Importance of Email Sequences and Response Rates

55:42 Educating Potential Customers through Video Content

57:24 LinkedIn as a Platform for Sharing Successes

01:00:19 The Value of Face-to-Face Interactions

01:05:44 Exploring the Chicago Market

01:08:06 Connect with INDIRAP on Social Media

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this episode of Creatives Grab Coffee, we sit down with Guy Bauer from Umault, a video production company that specializes in creating engaging and creative B2B content. Guy shares his journey from running a generalist production company to niching down and mastering the art of funny and captivating corporate videos. We dive into the highs and lows of his entrepreneurial path, his insights on business growth, managing clients, and the lessons learned from nearly going bankrupt. Whether you're just starting in the video production world or looking to refine your business strategy, this conversation offers invaluable advice from someone who's been through it all.

Chapters

00:00 Choosing the Right Brand Name

05:27 The Downfall of a Generalist Video Production Company

10:45 The Benefits of Specializing in a Niche

14:48 The Risks of Relying on a Single Whale Client

22:01 Transitioning from Generalist to Specialist

30:41 The Game of Pre-Bill Payments

36:02 The Negative Consequences of Pre-Bill Payments

43:39 Setting Boundaries and Saying No to Bad Clients

57:06 Working with a Spouse in the Business

59:41 Finding the Right Clients: Trusting Your Gut Instincts

01:03:30 Balancing Creative and Operational Responsibilities

01:08:03 Effective Budget Management in Video Production

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In the latest episode of Creatives Grab Coffee, we sit down with Patrick Blake from Leveler Media, a Philadelphia-based video production company known for its innovative approach and successful projects. Patrick shares his journey from freelancing in product photography to co-founding Leveler Media and navigating the evolving landscape of video production. With insights on industry shifts, the challenges of maintaining client relationships, and the nuances of running a creative business, this episode is packed with valuable lessons for both aspiring and seasoned video production professionals. Tune in to hear Patrick’s story and gain a deeper understanding of the business side of creativity.

Chapters

00:00 Introduction and Background

02:56 The Accessibility and Rise of Video Production

06:08 Challenges of Being a One-Man Band

08:26 Navigating Budget Constraints and Client Expectations

11:15 Building Long-Term Relationships with Clients

21:14 Client Turnover and Adapting to Changing Circumstances

26:21 Navigating Budget Constraints

28:46 The Challenges of Editing

30:37 The Importance of the Right Music Track

36:01 Strategies for Effective Pitching

41:23 Building Trust Through Successful Examples

44:46 Researching Competitors for Tailored Pitches

47:39 Challenges and Rewards of the Video Production Industry

48:03 The Impact of the Pandemic on the Video Production Business

49:00 The Unpredictability of the Video Production Industry

49:38 The Excitement of Not Knowing What the Next Project Will Be

50:06 Securing Funding During the Pandemic

52:15 Tech Regrets and Email Security

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Craig Bass, from Motion Source in Chicago, shares his journey in the video production industry and the decision to focus on corporate, commercial, and nonprofit projects. He discusses the challenges of growing a business and the importance of finding the right balance between growth and personal ambitions.

Creatives Grab Coffee is produced by Lapse Productions, a video production company based out of Toronto, Canada. Reach out to them for your video production needs.

Timestamps:

00:00 Introduction and Background

15:47 The Impact of COVID-19 on the Business

32:36 The Fulfillment of Working with Nonprofits 09:16 Taking Over the Business and Balancing Responsibilities

37:31 The Financial Realities of Nonprofit Projects

43:49 Passion Projects and Making Movies

48:05 The Healthcare System and Accessible Healthcare

57:24 Finding Work-Life Balance

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Welcome to another episode of Creatives Grab Coffee, hosted by Dario Nouri and Kyrill Lazarov from Lapse Productions.

In this episode, we chat with Chris Leclerc, the director, and founder of Territory 6, about his journey from a teenage hobbyist photographer to a seasoned video production professional.

Chapters:

00:05 Introduction and Sponsors

02:18 Guest Introduction

03:05 Chris Leclerc's Background

06:01 Building a Production Company

09:10 Moving to LA and Building a Network

21:17 Life as a Digital Nomad

31:14 Current Projects and Future Goals

32:30 The Role of AI in Video Production

38:59 The Value of Authentic Storytelling

48:02 Passion Projects and Micro Shorts

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

In this conversation, Tyler Mose from MatchPoint Studio discusses the challenges of scaling a small business and the importance of sales in sustaining and growing a company. He shares his experience in finding and training salespeople, as well as the need for constant outreach and relationship-building. Tyler also talks about the difficulties of pricing projects and the importance of focusing on higher-margin businesses. The conversation also touches on the challenges of working with videographers and the need for a strong work ethic and attitude in the industry. The conversation covers various topics related to the challenges and realities of working in the video production industry. Tyler Mose shares insights on viral marketing, the difficulty of earning a living as a freelancer, the importance of checking one's ego, and the need to find a balance between creative projects and paying the bills. They also discuss the cost of hiring voiceover artists and the challenges of maintaining profit margins in the business. The conversation concludes with a discussion on work-life integration and the importance of avoiding burnout.

Chapters

00:00 Introduction

00:25 The Importance of Sales in Scaling a Business

05:56 The Challenges of Pricing Projects

08:18 Focusing on Higher-Margin Businesses

13:09 Working with Videographers: Attitude and Work Ethic 26:48 The Challenges of Freelancing

27:18 Checking Your Ego in Video Production

29:56 Navigating the Cost of Hiring Voiceover Artists 32:24 Maintaining Profit Margins in the Business

36:53 Work-Life Integration and Avoiding Burnout

SPONSORS:

Canada Film Equipment: www.CanadaFilmEquipment.com

Audio Process: www.Audioprocess.ca

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

Today we welcome Dan Fisher & Brett Singer Bottle Rocket Media (bottlerocketmedia.net)!

Takeaways

-Starting a business earlier can be a regret for many entrepreneurs

-Transitioning from the traditional broadcast industry to the digital content space can be challenging but rewarding

-Networking and leveraging professional connections can be crucial for finding clients and growing a business

-Delegating tasks and focusing on running the company is important for business growth and success Affordability of equipment has made it easier for individuals to get into video production -Storytelling is more important than the gear in creating compelling videos

-Video production companies should consider diversifying their services, such as offering SEO strategy -Branded content focuses on storytelling and promoting a brand or lifestyle

-Dealing with specific client requests can be challenging, but building relationships with clients and agencies is crucial Creating branded content and passion projects can attract clients and showcase your skills and creativity.

-Access to interesting people and organizations is crucial for creating compelling stories. -Adding a dedicated social media person to capture behind-the-scenes content can enhance a production and provide additional value to clients.

-AI is a growing trend that may impact the industry in the future.

-In-house content creation is becoming more prevalent, with displaced marketing professionals and film students seeking immediate and frequent content for social media platforms.

Chapters

00:00 Regrets and Starting a Business

13:06 Transitioning to the Digital Content Space 15:57 Networking and Leveraging Professional Connections

23:26 The Affordability of Equipment and the Importance of Storytelling

28:06 Business Expansion: SEO Strategy and Branded Content

33:44 Challenges of Dealing with Specific Client Requests

46:41 Building Relationships with Clients and Agencies 48:05 Introduction and the Power of Branded Content

49:13 The Importance of Access in Storytelling

51:42 Adding a Dedicated Social Media Person to Productions

59:18 The Potential Impact of AI on the Industry

01:06:15 The Rise of In-House Content Creation

SPONSORS:

Canada Film Equipment: https://www.CanadaFilmEquipment.com

Audio Process: https://www.Audioprocess.ca 🎵

Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9

🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140

🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com

To learn more about the show, visit: https://www.creativesgrabcoffee.com/

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